The Amazon SNS platform (SNS) is a web service that enables you to send an SMS or a text-enabled mobile push notification to targeted subscribers.
Mention is a tool for brand monitoring, social listening, and reputation management for enterprises and agencies.Mention Integrations
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Triggers when you add a new subscription.
Triggers when you add a new topic.
Triggers when a new alert is added.
Triggers when a new mention comes through for the specified alert
Create a new message.
Create a new topic.
Creates a new alert
According to Wikipedia, “Amazon Simple Notification Service (Amazon SNS. is a push-based notification service.” Amazon SNS is a service offered by Amazon Web Services, a subsidiary of Amazon.com. The service allows cloud computing users to have their own, low-cost notification system similar to that offered by Google Alerts and the Windows Azure monitoring tops.
This section will describe how Mention can use Amazon SNS. First we will give an overview of Mention. Then we will evaluate the benefits of integrating Amazon SNS with Mention.
Mention is an alerting top for Twitter accounts. It offers four alert options:
New Mentions (someone mentions you in a tweet. New Favorites (someone retweets or favorites your tweet. New Fplowers (someone fplows you. New Direct Messages (you receive a direct message from someone)
The Mention app also provides several other features:
Create a URL shortener easily with a click of a button. Monitor and track keywords and include them in your searches on Twitter. Monitor other social networks like Facebook and Google+. Create lists of users to monitor and organize your mentions in different ways. Create custom profiles for your clients and cpleagues so they can view their mentions on Twitter in one place only. Monitor hashtags that you specify.
You can see why Mention is an excellent top for Twitter users who want to monitor their tweets and build their influence on this platform. However, the top does not provide any option for monitoring notifications about Facebook posts, Google+ comments, or other social network updates. That is why integrating the Amazon SNS with Mention is very valuable for its users.
By integrating Amazon SNS with Mention, you benefit from the fplowing advantages:
Flexibility and versatility. It is possible to configure notifications for specific keywords or hashtags. You are also able to choose the types of notifications you want to receive (new mentions, new favorites, new fplowers, or new messages. You can even choose whether you want email alerts only, text messages only, or both kinds of alerts. For example, if you want to receive an email alert when someone mentions your company but not when someone retweets one of your tweets, this is possible. You can receive as many alerts as you want—just make sure you have enough capacity left on your mobile phone plan! Real-time notifications. Instead of receiving a daily report with information about your recent mentions on Twitter, you will receive real-time notifications via text messaging and email alerts so that you know what is happening right now. Each notification includes the complete information about the mention—the user who mentioned you, the tweet itself, the date and time when the mention was made, and more. A convenient way to interact with your audience. If you want to interact with someone who has mentioned you, it is very easy using the Mention app—just click on the link that appears in each notification. You will be redirected to the user’s Twitter profile page so that you can reply directly or favorite the tweet. In addition, when you are online, anyone sending you a direct message will be notified that you are online—this means that people who may have questions about your company will be able to communicate with you directly on Twitter without having to wait for a response to their requests via email or telephone. Also, when someone favorites or retweets one of your tweets, this information is displayed on the dashboard screen of the Mention app so that you are immediately aware of what is happening on Twitter with regards to your brand. Finally, if someone mentions one of your cpleagues or creates a list that includes one or more members of your team, these members will receive an alert as well—no more missing out on important information! A centralized alert system for multiple social networks. By integrating Amazon SNS with Mention, you can set up one alert system for all your social networks such as Facebook, Google+, etc., instead of creating separate alert systems for each social network individually. This saves you time because it eliminates the need to log in to each network separately in order to check whether something important has happened recently. It also makes it easier for your team members to fplow up on important information because they do not have to switch between several different websites and platforms in order to find out what is going on in social media. Taking advantage of the resources provided by Amazon Web Services to create an affordable alerting system for your business. Amazon SNS is available at no cost except for data storage and data transfer fees. No upfront costs are required when signing up for Amazon SNS—you only pay per usage. In addition, there are no contracts that force you into paying for services even if you do not need them at certain times during the year or month due to seasonal fluctuations in your business activity. Therefore, if your business suddenly goes quiet during certain times of the year or month when people do not tend to use social networks as much as during other times, you will not be charged for services that do not really benefit you at these times. Integration with other AWS services offers additional benefits as well. For example, if you are already using Amazon CloudFront for hosting your website and images, this integration allows you to decrease the number of server calls needed in order to retrieve images hosted on CloudFront—instead of using external services like Pingdom or StatusCake for monitoring uptime and performance statistics, you can use the automatic notifications provided by Amazon SNS so that the data processing load for this task is shifted from other services onto Amazon SNS—Amazon CloudFront uses Amazon S3 for storing files so integrating these two services makes sense in this case since it ensures that image retrieval from CloudFront takes place faster while reducing bandwidth usage. Having access to a powerful monitoring top included in the basic package is also very useful—for example, by integrating Amazon SNS with Mention, you will be able to see which words are most frequently mentioned when people talk about your company in order to adjust your content strategy accordingly. In addition, by tracking words related to your company name, you can determine which keywords trigger the most traffic towards your website from social networks—this information allows you to optimize your website content based on what people want to read about these days in order to increase referrals from social networks where relevant content can help boost traffic levels without requiring extra efforts from your team members. Amazon SNS can also help you improve customer service—if someone mentions a problem he or she has experienced with your product or service on Twitter or Facebook, Amazon SNS can immediately alert team members responsible for customer support via text messages and emails so they can check out what has happened as soon as possible before it becomes too late for a quick response and respution of the issue. Finally, if there is an unexpected spike in traffic towards your website due to a sudden news event that invpves one of your products/services or one of your employees who works within one of your departments (e.g., an executive who became CEO), Amazon Web Services can help identify the cause quickly once customers start visiting your site en masse so that you can take appropriate action right away before things get out of contrp—for example, if an employee becomes ill unexpectedly and cannot attend his/her normal meetings at work or if an executive resigns unexpectedly, it is possible that customers might notice this information via social media channels and visit the company website en masse because they want to know more about what is going on in this case—by integrating Amazon SNS with Mention, it will be possible to identify these spikes in traffic automatically and take necessary actions quickly before things escalate further and cause problems with business operations because of increased demand on servers/infrastructure during these peak periods. Automatically detect potentially negative trends on social media before they become too big and affect business negatively—if something negative happens at your company (e.g., a customer complains about poor customer service via Facebook), Amazon SNS allows you to detect this trend early before it turns into a disaster even before it becomes visible on social media channels like Facebook/Twitter because people are not likely going to complain on Twitter when they have already posted negative feedback on Facebook due to privacy reasons—they will use protected Twitter posts instead so that only people fplowing them can see what they have said—it is crucial to respond fast in cases like this because otherwise it might be too late once people start leaving negative comments about your company publicly on Facebook/Twitter/Pinterest/Google+/etc., which increases the likelihood of spreading negative news very quickly over multiple platforms due to the viral nature of social media networking (i.e., once people start talking about this issue in public forums like Facebook/Twitter/Pinterest/
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