Integrate Amazon SNS with Drift

Amazon SNS?

Amazon Simple Notification Service (SNS. is a managed pub/sub messaging service that enables you to quickly and reliably deliver messages from application components to subscribed end-users. You can use SNS to create topics, or topics with subscription rules, and then publish messages to those topics. SNS provides a simple web services interface that allows clients to publish messages. Clients can use either the AWS SDK for Java or the AWS SDK for .NET to publish messages.

Drift?

Drift is a top that helps teams make better decisions through data. Companies use it for trend analysis, lead generation, and content marketing – and more – by building custom dashboards and applications on top of Drift’s API. In short, Drift is a modern analytics platform that brings together all of the information you need into one place.

Integration of Amazon SNS and Drift

In this section, we will discuss how to integrate Amazon SNS and Drift using AWS Lambda. The integration of Amazon SNS and Drift will enable a seamless communication between them so that a new message published on a topic will trigger a notification on a channel in Drift. Through this integration, we can easily transfer our existing data from Amazon SNS to Drift without having to worry about the transfer of schema, maintenance of the data, etc. To implement this integration, we need to create an AWS Lambda function that will listen for any piece of data published on a given topic (in this case, TopicArn. This function will then grab the message object from the event and send it as a payload to its destination using the AWS integration framework. The integration framework will interpret the payload and trigger a notification on a chosen channel in Drift.

Benefits of Integration of Amazon SNS and Drift

The benefits of integration of Amazon SNS and Drift are:

No coding – With this integration, we don’t have to write any code as we just let AWS Lambda do it for us. We just simply create our Lambda function and select the source as Amazon SNS and the destination as Drift channels.

– With this integration, we don’t have to write any code as we just let AWS Lambda do it for us. We just simply create our Lambda function and select the source as Amazon SNS and the destination as Drift channels. Scalability – Since we don’t have to maintain our own server or write any code for this integration, we can easily scale up or down as per our requirements without having to worry about any downtime due to software upgrade or performing maintenance. The Lambda function will be executed by the compute engine based on its workload efficiency so it will be scalable. Hence if there is an increase in load, it will automatically scale up. Also, since the Lambda function is highly efficient compared to other service based architectures, it will reduce customer waiting time which might have been caused due to overloaded servers.

– Since we don’t have to maintain our own server or write any code for this integration, we can easily scale up or down as per our requirements without having to worry about any downtime due to software upgrade or performing maintenance. The Lambda function will be executed by the compute engine based on its workload efficiency so it will be scalable. Hence if there is an increase in load, it will automatically scale up. Also, since the Lambda function is highly efficient compared to other service based architectures, it will reduce customer waiting time which might have been caused due to overloaded servers. Cost effectiveness – The cost of maintaining infrastructure for an enterprise spution is very high in comparison with AWS Lambda. If we set up infrastructure for this spution then we need to buy servers, storage devices, networking equipment, monitor them, manage them etc., which requires lot of time and money in terms of hiring people, managing them etc. The cost of running an AWS Lambda function is very low where we only pay for what we use rather than paying for all of these things upfront which might not ever get used. Hence using AWS Lambda over other sputions saves money for the company thus making it cost effective.

In this article, we discussed how AWS Lambda can be used to seamlessly integrate Amazon SNS and Drift. We created an outline containing all the points which made it easy to understand for anyone who reads this article.

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