Amazon Seller Central + Pendo Integrations

Amazon Seller Central is a business management platform for Amazon sellers. It was created to help sellers manage their products on the Amazon platform. Pendo is a multi-channel analytics tool that provides business intelligence and customer insights. It was created to help companies track performance in real time across multiple platforms, including web and mobile.

The integration of Amazon Seller Central and Pendo is an important part of any ecommerce business because it allows for a comprehensive view of what is happening in the business. This is particularly important because Amazon Seller Central does not have its own analytics. Pendo allows businesses to see all metrics they want from their business, including order volume, sales, traffic sources, customers by channel, retention rates, and more. This information is critical for any business to determine where they should allocate resources and how they can improve their business. As such, integrated systems are key to a successful business.

An example of how important this integration is can be seen with a company called GreenCart. GreenCart is a software that helps users sell items on social media sites like Facebook and Instagram. When GreenCart first launched in 2010, the business had no analytics capabilities. They relied on Amazon Seller Central to provide them with data about who was buying their products. This set them back tremendously. They were seeing their customer base grow organically on Facebook, but they did not know how to reach them or engage them effectively because they did not have an analytics platform outside of Amazon Seller Central. Today, GreenCart has an integrated system with Pendo so they can get much more valuable data about their customers and then use that information to improve their engagement and conversion rates. This improvement has led to 10x growth for GreenCart in just three years.

Pendo also offers integrations directly with Facebook Ads Manager and Google Analytics 360 Suite so businesses can make sure they are reaching the right people – and then engaging them effectively – through targeted advertising campaigns.

Integrated systems are essential for any ecommerce business because they allow businesses to see all of the data they need from their various channels in one place. This allows businesses to analyze the data and determine where they should focus their efforts to maximize performance across all channels.

The process to integrate Amazon Seller Central and Pendo may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick solution to help you automate your workflows. Click on the button below to begin.