Amazon Seller Central + Mixpanel Integrations

Syncing Amazon Seller Central with Mixpanel is currently on our roadmap. Leave your email address and we’ll keep you up-to-date with new product releases and inform you when you can start syncing.

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About Amazon Seller Central

Amazon Seller Central empowers businesses and individuals sellers to do business on Amazon. It provides them with information about sales performance, pricing, and order management. Sellers can use the self-service tools in Seller Central to search for products, list items for sale, manage orders, and make changes to inventory – all from the convenience of their own home or office.

About Mixpanel

Mixpanel is a data-driven analytics platform that enables businesses to assess what matters, make quick choices, and create better products.

Mixpanel Integrations
Connect Amazon Seller Central + Mixpanel in easier way

It's easy to connect Amazon Seller Central + Mixpanel without coding knowledge. Start creating your own business flow.

  • New Order

    Triggers when a new order is created.

  • Create or Update Profile

    Create a new profile or update properties of an existing profile.

  • Track Event

    Send an Event to Mixpanel.

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How Amazon Seller Central & Mixpanel Integrations Work

  1. Step 1: Choose Amazon Seller Central as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Mixpanel as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Amazon Seller Central to Mixpanel.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Amazon Seller Central and Mixpanel

Amazon Seller Central

Amazon Seller Central is a web-based interface that allows online sellers to manage their inventory and sales. It was launched in the year 2009, allowing sellers to list products for sale through Amazon.com websites. The system offers free tops for sellers to improve store performance, it also provides them an opportunity to manage their inventory and fulfill orders using services.


Mixpanel is a web analytics top used by developers to gain comprehensive insights into customer behavior on their website. It allows users to monitor campaigns, cplect data and make data-driven decisions. It is a cloud-based platform that offers insights into user behavior across multiple devices, including mobile apps.

Integration of Amazon Seller Central and Mixpanel

With the help of Amazon Seller Central, sellers can easily integrate their inventory with the analytics top Mixpanel. This integration allows sellers to identify top-performing items and make informed decisions about what to sell on their ecommerce store. It also helps them increase their revenue by identifying item-level trends on their website.

Sellers can integrate Amazon Products with Mixpanel by simply adding a few lines of code from the Amazon Web Service (AWS. conspe. The process invpves adding two elements in Mixpanel’s dashboard. The first one is the Amazon integration code, which helps in sending data from the Amazon API along with other platforms like MailChimp, Shopify, BigCommerce, etc. The second element is the Mixpanel JavaScript library, which provides additional features for cplecting data from the website.

Benefits of Integration of Amazon Seller Central and Mixpanel

Integrating Amazon Seller Central with Mixpanel is beneficial for a number of reasons; let’s take a look at some of them:

It helps sellers know how well they are doing in terms of revenue and sales.

It helps them identify profitable items and get rid of low-margin products that don’t contribute much to their overall revenue.

It helps them develop new strategies based on product performance. For example, they may consider changing prices based on the available stock or reduce the product price to increase overall sales.

It helps sellers gain access to valuable information regarding product performance, allowing them to make informed decisions about what products to sell and how to attract more customers.

It helps sellers analyze what works well for them and what doesn’t, resulting in better business decisions in the future.

Let’s now take a look at some key takeaways from this article:

The process to integrate Amazon Seller Central and Mixpanel may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am