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Amazon Seller Central + Google Ads Integrations

Syncing Amazon Seller Central with Google Ads is currently on our roadmap. Leave your email address and we’ll keep you up-to-date with new product releases and inform you when you can start syncing.

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About Amazon Seller Central

Amazon Seller Central empowers businesses and individuals sellers to do business on Amazon. It provides them with information about sales performance, pricing, and order management. Sellers can use the self-service tools in Seller Central to search for products, list items for sale, manage orders, and make changes to inventory – all from the convenience of their own home or office.

About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

Google Ads Integrations
Connect Amazon Seller Central + Google Ads in easier way

It's easy to connect Amazon Seller Central + Google Ads without coding knowledge. Start creating your own business flow.

    Triggers
  • New Order

    Triggers when a new order is created.

  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

    Actions

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How Amazon Seller Central & Google Ads Integrations Work

  1. Step 1: Choose Amazon Seller Central as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Google Ads as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Amazon Seller Central to Google Ads.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Amazon Seller Central and Google Ads

Amazon Seller Central

Amazon Seller Central is a service for Amazon sellers offered by Amazon.com. It’s an online service that helps sellers to manage and grow their inventory and business, and it allows sellers to contrp and track inventory and make sure everything is in order.

Google Ads

Google Ads is a pay-per-click advertising platform developed by Google, where advertisers bid on ad placement. Google Ads can be used to promote any website, product or service. Google Ads offers several features such as. keyword targeting, remarketing, demographic targeting, location targeting, device targeting and more.

Integration of Amazon Seller Central and Google Ads

There are many benefits of integration of Amazon Seller Central and Google Ads; one of the main reasons why a seller should integrate their Amazon account to Google Ads is because it will save a lot of money for a seller. The reason behind this is that it allows a seller to bid on keywords through Google Ads even though they have already entered the precise same keywords into Amazon Seller Central. Another benefit of this integration is that it allows a seller to run ads using Google’s tracking code which will provide a more detailed overview of the performance of the ads running on Google Ads. This allows a seller to have a complete knowledge about the performance of their products from both Amazon and Google Ads. On the other hand, there are a few disadvantages of this integration as well. One disadvantage is that a seller can not adjust bids on Google Ads. Another disadvantage is that a seller will lose the ability to target specific audiences by location or language. However, these disadvantages are not as significant as advantages because overall it will save a lot of money for a seller.

Benefits of Integration of Amazon Seller Central and Google Ads

One of the main benefits of this integration is that a seller can now manage his sales channels from a single place instead of managing them from two different channels. This integration will save time because now a seller would not have to log into two separate places for managing his business. Moreover, these two channels will work together to generate more traffic for one another. For example, if someone searches on google for “Books” then Google Ads will show him advertisements related to books while Amazon Seller Central will show him ads related to books as well as recommendations of books based on his previous purchase history. It will also help in selling more products quickly because now, with one click of the button, you will be able to reach out to your customers directly on Amazon which will result in better conversions than before.

The process to integrate Amazon Seller Central and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am