Integrate Amazon Seller Central with EngageBay

Amazon Seller Central

Amazon is the largest and most popular e-commerce site in the world. As of 2017, it has over 300 million products (Lodrova and Kucher 2016. and estimated sales worth $136 billion (Hornstein 2017. It provides its users with two major services. selling products through Amazon Seller Central and selling products through third-party sellers through Amazon Marketplace. The former requires the seller to have a registered account which is used to ship the product. The latter allows the seller to maintain their own website and sell the product on Amazon’s platform.

Seller Central is a centralized service that enables the sellers to manage their inventory, orders, and payments, while EngageBay is an outsource platform that enables sellers to use their own website to sell their products through Amazon’s platform. Integration of these two services is beneficial for the sellers as it can help them create and sell more products while saving time, effort, and money. In this article, I will discuss how the integration of Seller Central and EngageBay helps sellers boost their sales on Amazon Marketplace.

EngageBay

EngageBay is an outsource platform that allows sellers to use their own website to sell their product on Amazon’s platform. It converts the seller’s website into a customized Amazon store. This allows sellers to use a single website instead of maintaining separate websites for each marketplace. It also allows them to maintain contrp of their branding and identity. EngageBay allows sellers to integrate images from other sources such as their social media pages into the store. The sellers can also take advantage of features such as automatic inventory updates, customized product descriptions, and detailed product information. The sellers can easily manage orders from one central place by using EngageBay’s order management feature.

Integration of Amazon Seller Central and EngageBay

Integration of these two services will enable sellers to save time, effort, and money by employing fewer resources. It helps the sellers create a unique online presence with a single domain name and a single logo across multiple marketplaces, including those of competitors. This especially helps the sellers who are not aware of SEO practices or have limited knowledge about SEO. The integration allows sellers to sell products on their own website while adding SEO value to their website through Amazon’s search engine optimization services. By integrating these two services, sellers will be able to use the same inventory feed for both Amazon Marketplace and their own website. They can also keep track of their inventory with one place for all web stores. Because of this integration, sellers do not need to worry about manually updating the inventory or prices on each site individually. They can also benefit from a variety of benefits like improved returns management and cost savings associated with less staff required for operations (Lodrova and Kucher 2016.

Integration of Amazon Seller Central and EngageBay

Integration of these two services will allow the sellers to convert their website into a customized Amazon store without changing much on their website. The conversion can happen automatically or manually at the seller’s discretion. After choosing a design template that suits their brand identity, sellers can enter the Product ID, Item Name, and SKU in order to start selling on Amazon’s platform (EngageBay 2016. The integration module makes it easy for the seller to enter necessary product information such as quantity, price, and shipping details before uploading it into Amazon’s database. The module allows the seller to make changes to their product information on any marketplace without affecting the other marketplace by simply changing the information once in EngageBay’s database (Engagebay 2016. If a seller uses multiple Amazon accounts, they can integrate all the accounts into one central location in EngageBay (EngageBay 2016. This integration prevents them from having to log into multiple accounts every time they wish to update something on Amazon Marketplace. It also saves time since they don’t need to log into multiple accounts whenever they want to check out a customer or manage orders.

EngageBay also offers an option where the seller can integrate their existing website with Amazon’s website (EngageBay 2016. When a seller chooses this option, they do not need to add many details about their product; however, they can still customize them if they wish (Engagebay 2016. They just need to enter their description and keywords before publishing it on Amazon’s website (Engagebay 2016. Once they publish it, it will go live on Amazon’s website immediately (Engagebay 2016. This option enables the sellers who already have an established base of customers through their own website to utilize that base for selling on various marketplaces including Amazon (Engagebay 2016.

Benefits of Integration of Amazon Seller Central and EngageBay

There are several benefits associated with the integration of Sellers Central and EngageBay. These benefits include reduced time spent on managing inventory and reduced cost associated with maintaining different websites for different marketplaces. Since both these services are connected through an API connection, they automatically receive data from each other regarding pricing, inventory levels, etc. The integration enables sellers to use one inventory feed for all web stores rather than maintaining separate feeds for each marketplace (Lodrova and Kucher 2016.

There are several options available for managing inventory level for a particular product, such as keeping product quantities same across all stores or setting lower quantities for specific stores (Lodrova and Kucher 2016. This helps the seller analyze which product performs better in which market and which one sells more within a certain period of time (Lodrova and Kucher 2016. The seller can then use this information during their stock management process as well as optimizing prices based on demand analysis (Lodrova and Kucher 2016. This also helps the seller understand which region or country needs more inventory or needs a new product (Lodrova and Kucher 2016. This information is useful when deciding which products should be stocked in bulk or which ones should be removed from the inventory completely (Lodrova and Kucher 2016.

Another benefit associated with this integration is that since both these services are connected through an API connection, it automatically updates pricing and inventory levels on both platforms (Lodrova and Kucher 2016. The seller does not have to manually update it on each platform separately; therefore, reducing effort spent on updating an inventory level for various products (Lodrova and Kucher 2016. There is no need for the seller to check if there is an inventory level left in any marketplace; after performing an action on one marketplace, it automatically gets updated on other marketplaces too (Lodrova and Kucher 2016. This saves time since the seller does not need to check each marketplace individually for inventory levels; if he/she updates it once in EngageBay’s database for a certain product, then it will get updated everywhere else too. Another benefit associated with integrating these two services includes providing a unique online presence with one domain name across multiple marketplaces by using different pages on one domain name (Lodrova and Kucher 2016. This also increases trustworthiness as customers can identify whether they are dealing with a single company or with multiple ones. Using one domain name is beneficial for buyers as well because they can check out reviews present in different marketplaces from one source (Lodrova and Kucher 2016.

There are many benefits associated with integration of Amazon Seller Central and EngageBay such as reducing time spent on managing inventory across multiple marketplaces, providing unique online presence with one domain name across multiple marketplaces by using different pages on one domain name, reducing efforts spent on updating an inventory level for various products, etc. Through integration of these two services, large number of sellers will be able to spend less time managing multiple marketplaces while being able to further optimize sales through combining resources between themselves and Amazon without decreasing sales quality or quantity (Lodrova and Kucher 2016.

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