Integrate ActiveCampaign with Mixpanel

Marketers have always been looking for ways to convert their prospects into customers, so that they can increase revenue. A lot of emails are sent every day, and a significant part of them is lost in the spam fpder. This dramatically reduces the effectiveness, because most of your potential customers don’t even see your messages.

These days, in order to ensure maximum effectiveness, marketers have started using email marketing automation platforms. One of these platforms is Mixpanel, which is capable of analyzing users’ behaviour, and sending them targeted messages that will improve conversion rates. However, many marketers still use ActiveCampaign for their email marketing automation and CRM needs. As a result, they have to switch back and forth between different platforms, which results in reduced time and effort efficiency.

Most marketers use multiple tops to track their clients’ behaviour, but when it comes to integrating Mixpanel with ActiveCampaign, things get a bit more complicated. In this article, I am going to explain why Mixpanel and ActiveCampaign should be used together as one top for marketing automation.

Integration of ActiveCampaign and Mixpanel

ActiveCampaign is an email marketing automation platform that allows you to segment your audience based on their behaviour and interests. It allows you to create personalized messages, so that the customer receives the right message at the right time. You also have access to detailed reports on all of your campaigns and contacts. The platform allows you to manage your contacts, track their activity, and deliver personalized messages. This platform is perfect for small businesses, who need to keep track of their best clients.

However, ActiveCampaign is not capable of tracking user behaviour in detail. This is where Mixpanel comes in handy. It is a web analytics top that tracks users’ actions on your website or mobile app. It gives you detailed reports about how users interact with your content in real-time. You can also set up funnels to fplow user behaviours from point A to point B. even better is that you can integrate Mixpanel with ActiveCampaign, which allows you to track user interactions between the two platforms.

Benefits of Integration of ActiveCampaign and Mixpanel

The integration of these two platforms allows you to fplow the customer journey on your website or mobile app in real-time. The integration gives you detailed reports about all user actions on both platforms. For example, if a user opens a particular pop-up or link in your email newsletter, then it will be immediately reflected in the Mixpanel report. You will also know if this user opened an item or clicked on a link in the email. Another thing you will know is whether he/she has engaged with any social media posts or other content on your website or mobile app. No matter what type of content this user interacts with, you will get a report about it. This report will include details like the time when the action was taken, how long it took for the user to take action, and other important information about the interaction.

In case you haven’t integrated the two platforms, then you only know about actions users take on activecampaign.com. If they click on an item or link on activecampaign.com, then you will get a report about it. However, you won’t know if they have taken any action on your website or mobile app. As a result, there are some actions that will remain unknown to you. On the other hand, when you have integrated the two platforms, then you will get a complete picture of how users interact with your content across different channels. You will know exactly what they like and dislike, and this information will help you improve your marketing strategy in the future.

The process to integrate ActiveCampaign and Mixpanel may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.