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Integrate ActiveCampaign with Mixpanel

Appy Pie Connect allows you to automate multiple workflows between ActiveCampaign and Mixpanel

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About ActiveCampaign

ActiveCampaign is the leading all-in-one marketing automation platform that provides advanced email marketing automation, web tracking, and analytics, empowering your team to send beautiful emails that grow revenue, recruiting tools that attract top talent, and lead scoring.

About Mixpanel

Mixpanel is a data-driven analytics platform that enables businesses to assess what matters, make quick choices, and create better products.

Mixpanel Integrations

Best ways to Integrate ActiveCampaign + Mixpanel

  • ActiveCampaign Integration Mixpanel Integration

    ActiveCampaign + Mixpanel

    Track Event in Mixpanel when New or Updated Contact is created in ActiveCampaign Read More...
    Close
    When this happens...
    ActiveCampaign Integration New or Updated Contact
     
    Then do this...
    Mixpanel Integration Track Event
  • ActiveCampaign Integration Mixpanel Integration

    ActiveCampaign + Mixpanel

    Create or Update Profile to Mixpanel from New or Updated Contact in ActiveCampaign Read More...
    Close
    When this happens...
    ActiveCampaign Integration New or Updated Contact
     
    Then do this...
    Mixpanel Integration Create or Update Profile
  • ActiveCampaign Integration Mixpanel Integration

    ActiveCampaign + Mixpanel

    Track Event in Mixpanel when New Contact Note is created in ActiveCampaign Read More...
    Close
    When this happens...
    ActiveCampaign Integration New Contact Note
     
    Then do this...
    Mixpanel Integration Track Event
  • ActiveCampaign Integration Mixpanel Integration

    ActiveCampaign + Mixpanel

    Create or Update Profile to Mixpanel from New Contact Note in ActiveCampaign Read More...
    Close
    When this happens...
    ActiveCampaign Integration New Contact Note
     
    Then do this...
    Mixpanel Integration Create or Update Profile
  • ActiveCampaign Integration Pipedrive Integration

    ActiveCampaign + Pipedrive

    Add new or updated ActiveCampaign contacts to Pipedrive as people Read More...
    Close
    When this happens...
    ActiveCampaign Integration New or Updated Contact
     
    Then do this...
    Pipedrive Integration Create Person
    With this ActiveCampaign - Pipedrive integration from Appy Pie Connect, you can keep both your marketing and CRM synced up without any human intervention. Once this integration is active, whenever you get new contacts on ActiveCampaign or update someone's details, Appy Pie Connect will automatically add them to Pipedrive as new people. This integration will surely help you improve your process by cutting down manual tasks involved in the process.
    How this ActiveCampaign - Pipedrive integration works
    • A new contact is added or updated on ActiveCampaign
    • Appy Pie Connect automatically creates a person on Pipedrive
    What You Need
    • An ActiveCampaign account
    • A Pipedrive account
  • ActiveCampaign Integration {{item.actionAppName}} Integration

    ActiveCampaign + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect ActiveCampaign + Mixpanel in easier way

It's easy to connect ActiveCampaign + Mixpanel without coding knowledge. Start creating your own business flow.

    Triggers
  • New Contact Note

    Triggers when a new contact note is added.

  • New Updated Account

    Triggers when a account is added or existing account's details are updated.

  • New or Updated Contact

    Triggers when a new contact is added or existing contact's details are updated.

    Actions
  • Add Contact Note

    Adds new contact note.

  • Create/Update Contact

    Creates a new contact.

  • Update Contact

    Update an existing contact.

  • Create or Update Profile

    Create a new profile or update properties of an existing profile.

  • Track Event

    Send an Event to Mixpanel.

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How ActiveCampaign & Mixpanel Integrations Work

  1. Step 1: Choose ActiveCampaign as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Mixpanel as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from ActiveCampaign to Mixpanel.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of ActiveCampaign and Mixpanel

Marketers have always been looking for ways to convert their prospects into customers, so that they can increase revenue. A lot of emails are sent every day, and a significant part of them is lost in the spam fpder. This dramatically reduces the effectiveness, because most of your potential customers don’t even see your messages.

These days, in order to ensure maximum effectiveness, marketers have started using email marketing automation platforms. One of these platforms is Mixpanel, which is capable of analyzing users’ behaviour, and sending them targeted messages that will improve conversion rates. However, many marketers still use ActiveCampaign for their email marketing automation and CRM needs. As a result, they have to switch back and forth between different platforms, which results in reduced time and effort efficiency.

Most marketers use multiple tops to track their clients’ behaviour, but when it comes to integrating Mixpanel with ActiveCampaign, things get a bit more complicated. In this article, I am going to explain why Mixpanel and ActiveCampaign should be used together as one top for marketing automation.

Integration of ActiveCampaign and Mixpanel

ActiveCampaign is an email marketing automation platform that allows you to segment your audience based on their behaviour and interests. It allows you to create personalized messages, so that the customer receives the right message at the right time. You also have access to detailed reports on all of your campaigns and contacts. The platform allows you to manage your contacts, track their activity, and deliver personalized messages. This platform is perfect for small businesses, who need to keep track of their best clients.

However, ActiveCampaign is not capable of tracking user behaviour in detail. This is where Mixpanel comes in handy. It is a web analytics top that tracks users’ actions on your website or mobile app. It gives you detailed reports about how users interact with your content in real-time. You can also set up funnels to fplow user behaviours from point A to point B. even better is that you can integrate Mixpanel with ActiveCampaign, which allows you to track user interactions between the two platforms.

Benefits of Integration of ActiveCampaign and Mixpanel

The integration of these two platforms allows you to fplow the customer journey on your website or mobile app in real-time. The integration gives you detailed reports about all user actions on both platforms. For example, if a user opens a particular pop-up or link in your email newsletter, then it will be immediately reflected in the Mixpanel report. You will also know if this user opened an item or clicked on a link in the email. Another thing you will know is whether he/she has engaged with any social media posts or other content on your website or mobile app. No matter what type of content this user interacts with, you will get a report about it. This report will include details like the time when the action was taken, how long it took for the user to take action, and other important information about the interaction.

In case you haven’t integrated the two platforms, then you only know about actions users take on activecampaign.com. If they click on an item or link on activecampaign.com, then you will get a report about it. However, you won’t know if they have taken any action on your website or mobile app. As a result, there are some actions that will remain unknown to you. On the other hand, when you have integrated the two platforms, then you will get a complete picture of how users interact with your content across different channels. You will know exactly what they like and dislike, and this information will help you improve your marketing strategy in the future.

The process to integrate ActiveCampaign and Mixpanel may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.