Integrate ActiveCampaign with Freshworks CRM

Appy Pie Connect allows you to automate multiple workflows between ActiveCampaign and Freshworks CRM

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About ActiveCampaign

ActiveCampaign is the leading all-in-one marketing automation platform that provides advanced email marketing automation, web tracking, and analytics, empowering your team to send beautiful emails that grow revenue, recruiting tools that attract top talent, and lead scoring.

About Freshworks CRM

Freshworks CRM is an AI-powered software platform that uses a 360-degree view of your customers to score leads.

Freshworks CRM Integrations

Best ActiveCampaign and Freshworks CRM Integrations

  • ActiveCampaign Integration Freshworks CRM Integration

    ActiveCampaign + Freshworks CRM

    Create Contact to Freshworks CRM from New or Updated Contact in ActiveCampaign Read More...
    Close
    When this happens...
    ActiveCampaign Integration New or Updated Contact
     
    Then do this...
    Freshworks CRM Integration Create Contact
  • ActiveCampaign Integration Freshworks CRM Integration

    ActiveCampaign + Freshworks CRM

    Create Note to Freshworks CRM from New or Updated Contact in ActiveCampaign Read More...
    Close
    When this happens...
    ActiveCampaign Integration New or Updated Contact
     
    Then do this...
    Freshworks CRM Integration Create Note
  • ActiveCampaign Integration Freshworks CRM Integration

    ActiveCampaign + Freshworks CRM

    Create Account to Freshworks CRM from New or Updated Contact in ActiveCampaign Read More...
    Close
    When this happens...
    ActiveCampaign Integration New or Updated Contact
     
    Then do this...
    Freshworks CRM Integration Create Account
  • ActiveCampaign Integration Freshworks CRM Integration

    ActiveCampaign + Freshworks CRM

    Add Appointment in Freshworks CRM when New or Updated Contact is created in ActiveCampaign Read More...
    Close
    When this happens...
    ActiveCampaign Integration New or Updated Contact
     
    Then do this...
    Freshworks CRM Integration Add Appointment
  • ActiveCampaign Integration Freshworks CRM Integration

    ActiveCampaign + Freshworks CRM

    Create Task to Freshworks CRM from New or Updated Contact in ActiveCampaign Read More...
    Close
    When this happens...
    ActiveCampaign Integration New or Updated Contact
     
    Then do this...
    Freshworks CRM Integration Create Task
  • ActiveCampaign Integration {{item.actionAppName}} Integration

    ActiveCampaign + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect ActiveCampaign + Freshworks CRM in easier way

It's easy to connect ActiveCampaign + Freshworks CRM without coding knowledge. Start creating your own business flow.

    Triggers
  • New Contact Note

    Triggers when a new contact note is added.

  • New Updated Account

    Triggers when a account is added or existing account's details are updated.

  • New or Updated Contact

    Triggers when a new contact is added or existing contact's details are updated.

  • New Appointment

    trigger when new appointment created.

  • New Completed Task

    Trigger when any task gets completed.

  • New Contact

    Trigger when new contact is created.

  • New Deal

    Trigger when new deal created.

  • New Task

    Trigger when new task created.

    Actions
  • Add Contact Note

    Adds new contact note.

  • Create/Update Contact

    Creates a new contact.

  • Update Contact

    Update an existing contact.

  • Add Appointment

    Add an appointment.

  • Create Account

    Create an account.

  • Create Contact

    Creates a contact.

  • Create Deal

    Creates a deal.

  • Create Note

    Creates a note.

  • Create Task

    Creates a task.

  • Update Contact

    Updates an existing contact.

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How ActiveCampaign & Freshworks CRM Integrations Work

  1. Step 1: Choose ActiveCampaign as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Freshworks CRM as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from ActiveCampaign to Freshworks CRM.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of ActiveCampaign and Freshworks CRM

ActiveCampaign

ActiveCampaign is an email marketing service provider for small to medium size business. The company was started in 2010 and has its headquarters in Atlanta, Georgia.

ActiveCampaign has also won the award of “Email Marketing Product of the Year” by GetApp in 2017. The company has also been featured on Inc 5000 for 5 years in a row.

Freshworks CRM

Freshworks is an all-in-one business management software that helps you run your business more efficiently. The company was founded in 2011 and has its headquarters in San Francisco, California. The company has 1.5 million customers across 180 different countries.

The company has also won the award of “Software Service of the Year” by GetApp in 2018.

Integration of ActiveCampaign and Freshworks CRM

Integrating ActiveCampaign and Freshworks CRM can be done easily. There are many features available in both the systems that can be integrated to increase productivity and efficiency of a business.

In this section, we will take a look at some of the common features that both the systems have and their benefits to a business.

  • Inbox Management

Inbox management is a feature available in both ActiveCampaign and Freshworks CRM. This feature allows users to create a separate inbox for subscribers who have already subscribed to a mailing list or a resource. It helps a user to manage his/her email list more effectively. If a person subscribes to a mailing list or a resource from a website, but does not wish to receive any further emails from it, he/she can unsubscribe from it by sending an email from the separate inbox created by Inbox Management. Inbox Management is a very useful feature as it helps to automate the process of managing subscribers by segregating them into multiple lists. It also helps to filter unwanted emails and helps you to deliver right messages to the right people at the right time.

Benefits:

Users can easily create and manage multiple subscription lists using Inbox Management. They can set up rules to automatically move subscribers into different groups based on their actions. For example, if a subscriber unsubscribes from a mailing list, they can automatically move them into another group so that they do not receive further mails from that list. It helps you to run your email marketing efforts more efficiently as you do not have to worry about managing your list manually and can focus on other important tasks. You can read more about how to use Inbox Management here. https://www.activecampaign.com/integrations/activecampaign-integrations/inbox-management/ and here. https://www.activecampaign.com/blog/benefits-of-inbox-management/.

  • Lead Scoring & Reports

Lead Scoring is another feature available in both ActiveCampaign and Freshworks CRM. Lead Scoring is used to measure the level of engagement of subscribers with your content and identify those individuals who might need your products more than others do based on their actions, such as downloads, visits, etc., on your website or landing page. This feature helps marketers to identify high-value prospects so that they can target them more effectively with their marketing campaigns and convert them into loyal customers. Lead Scoring helps you to personalize your marketing strategy so that you can focus on delivering your message to the right audience which will result in higher conversion rates for your business. Users can also build custom reports based on their lead scores which will help them to track down their customers better. Lead Scoring is one of the most important features that are required for improving sales performance of your business.

Benefits:

Lead Scoring helps you to deliver personalized messages to prospects based on their interests and behavior, which results in higher conversion rate for your business. Users can create custom reports based on their lead scores using data cplected over time which will help them to understand their audience better and improve sales performance of their business. You can read more about how to use Lead Scoring here. https://www.activecampaign.com/do-i-need-lead-scoring/and here. https://www.activecampaign.com/blog/the-top-10-lead-scores/.

  • Auto Responder Series

Auto Responder Series is another feature available in both ActiveCampaign and Freshworks CRM which allows users to design automated response series for different actions taken by subscribers over time, such as subscribing to resources, downloading resources etc., Users can automatically send out emails after subscribers take certain actions on their website or landing page which helps them to nurture prospects better over time and convert them into customers eventually. This feature helps marketers to deliver personalized messages based on their behavior over time which will result in higher conversion rate for your business eventually. It also helps you to maximize ROI of your investments as you can reduce cost per acquisition (CPA. significantly by delivering personalized messages through effective nurturing campaigns after subscribers sign up for your product or services. You can read more about how to use Auto Responder Series here. https://www.activecampaign.com/do-i-need-autoresponders/.

The process to integrate ActiveCampaign and Freshworks CRM may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.