ActiveCampaign + Facebook Shops Integrations

ActiveCampaign?

ActiveCampaign is a powerful marketing automation software that helps in connecting, automating and measuring all your digital communication channels. It allows to send emails, texts, engage with social networks. It also works with several CRM systems within the organization. Its pricing is different for each plan, but it is affordable.

Facebook Shops?

A Facebook Shop is an online shop hosted on Facebook. It allows you to run your business’s retail operation without maintaining any of the infrastructure yourself. You won’t need to host an ecommerce site or pay for inventory management nor will you’ll worry about search engine optimization. It also offers seamless integration with Facebook Fan Pages. With the help of Facebook Shop, you can focus on what’s most important; managing your business. You can create your product catalog by using custom images or by uploading images from your hard drive. Keep in mind that you will need to pay monthly subscription fee for using Facebook Shop service. But if you are using it for business purposes, it might be worthy investment to make.

Integration of ActiveCampaign and Facebook Shops

Integration of ActiveCampaign and Facebook Shops allows to send highly targeted email campaigns based on the customer’s online browsing behavior. It also makes it possible to retarget customers who visited your Facebook Shop, but didn’t buy anything, so that they can purchase your products later on. Let’s look at the workflow of the integration.

Customer visits your website or Facebook Page. Customer visits your Facebook Shop. Customer browses through the products available in the shop. Customer adds some products to his/her cart. Customer chooses shipping address and enters payment information. Customer completes the purchase. Customer receives confirmation email from Facebook Shop. Customer receives confirmation email from ActiveCampaign. Customer receives final confirmation email after order is marked as completed in ActiveCampaign. The last email includes a link that redirects customer back to the product page. The customer has the opportunity to return the product within 30 days after he/she received confirmation email from Facebook Shop. If the customer returns the product, it gets refunded to his/her payment method used to place the order. If customer does not return the product within 30 days, order gets marked as completed in ActiveCampaign, which means that customer won’t be able to return it. The admin receives notification about returned product via email. The admin receives notification about completed order via email.

Benefits of Integration of ActiveCampaign and Facebook Shops

Benefits of Integration of ActiveCampaign and Facebook Shops include:

Email marketing – target customers who haven’t bought products after visiting your Facebook Shop through email marketing campaigns. This way you can generate more sales and increase revenue per sale.

Retargeting – revisit customers who haven’t bought products after visiting your Facebook Shop through retargeting campaigns and increase revenue per visit.

Sales funnel – track customers who made purchases and those who didn’t and find out what type of customers you want to attract more and where do they leave the funnel. This way you can improve conversion rates and boost revenue per visitor.

Sending confirmation emails – send customers confirmation emails after they complete their order and mark orders as completed in ActiveCampaign. This way you avoid losing customers with incomplete orders and boost ROI (Return On Investment.

Keeping customers updated – send customers updates about the status of their order and boost customer satisfaction and loyalty by keeping customers informed about their order status and delivery status. This way you can keep customers coming back and boost revenue per customer and average order value (AOV.

The process to integrate ActiveCampaign and Facebook Shops may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.