Integrate ActiveCampaign with Basecamp 2

What is ActiveCampaign?

Active Campaign is a platform for building, managing and sending automated emails. It helps small and medium businesses to create strong relationships with their subscribers through emails. According to them, only 3 out of 10 business owners are using marketing automation tops like them (Active Campaign. The company provides modules for all the aspects of marketing automation.

What is Basecamp 2?

Basecamp 2 is a web-based project management top that allows users to manage multiple projects in single place. It gives you the ability to communicate with your team members through messages, comments, tasks, and more.

Integration of ActiveCampaign and Basecamp 2

The integration between these two products is quite simple. It basically allows users to add new contacts to database from Basecamp 2 calendar event details. Users can turn on the integration by fplowing these steps:a. Go to Settings > Integrations .b. Click the link for “Add Projects”c. Save changes.d. Go to the module where you want to add the contact and make sure that the module is configured to use ActiveCampaign .e. Go to Settings > Integrations > ActiveCampaign .f. Select the email template that will be used when adding a new contact to ActiveCampaign from Basecamp 2 .g. Click Save Changes .h. That's it! New contacts added to Basecamp 2 will now automatically be added to your ActiveCampaign account.

B. Benefits of Integration of ActiveCampaign and Basecamp 2Integration between ActiveCampaign and Basecamp 2 has many benefits like.• Easier customer communication. If you want to send an email campaign, it is better that you have a list of contacts who are already connected with your brand through Basecamp 2 .• Better productivity. Both the products provide a list of features that help you stay updated about your brand's progress. These features are meant to increase your productivity.• Improved communication. When you integrate both tops together, you will get an option that allows you to update the status of all your tasks from any one of your devices. This feature also allows you to easily share files with your team members.• Better project management. You can add new contacts from Basecamp 2 calendar events directly into your database without any hassle.• Effective reporting. Active Campaign has a feature called Send Time Tracking , which lets you track the time you spend on your projects. It also keeps a record of all the time spent on every project and lets you report on it as well.

There are various other features available in both the products that make it easy for organizations to manage their work and stay updated about their progress.Recommended Readings

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