App development has come a long way over the years. A decade ago, making an app for a smartphone was a challenge that required hefty amounts of knowledge in both Java and XML. The evolution of apps OS and the technology surrounding it has made development of an app significantly easier. The greatest innovation in this field was the introduction of app-building frameworks. App development frameworks are used to create hybrid apps in simple programming languages. Hybrid apps are essentially web [...]
We live in a mobile world. The average smart phone users spends nearly five hours every day on their devices and 92% of this time is spent interacting with apps. Whether it’s sharing information on social media or buying tickets for a concert, more activities are occurring through apps than ever before, and small businesses need to keep up with this trend. Benefits of Small Business Apps Many small business owners haven’t ever considered developing an app for their business either because [...]
In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, videos are nearly impossible to avoid. For marketers, this is a great opportunity. Social media, b [...]
Mobile apps are everywhere. From the app that lets you order Starbucks for pickup when you’re running late in the morning to the loyalty points app at your local taco place, it seems as if apps and your favorite businesses go hand in hand. In fact, a 2018 survey by professional services firm Clutch found that 42 percent of small- and medium-sized businesses utilize a mobile app. An additional 30 percent of those businesses surveyed had plans to build an app in the future. However, t [...]
IoT or Internet of Things is not a new concept in the tech industry. It has existed for over three decades and was in its prototype phase when the Internet took off. With increasing advancements in technology, IoT is a hot commodity in modern tech and is high up in future potential alongside AI and Machine Learning. In essence, IoT is a form of M2M communication over a connected self-preserved ecosystem. IoT was a concept that had minimal application in the consumer market until the explosion [...]
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