There is a phenomenal rise in the use of virtual reality. Virtual reality is commonly used in entertainment applications such as video gaming and 3D cinema. The growing market of virtual reality presents an alternative channel and an opportunity for digital marketing. The exact origin of virtual reality is disputed as few elements of virtual reality appeared as early as the 1860s and other development perspectives dated back to Renaissance Europe. Even though the term virtual reality is very old [...]
Internet of Things (IoT) has been the buzzword of the 21st century, often used interchangeably with ‘Industry 4.0’. IoT has promised paradigm shifts in business applications and consumer products markets. Consumer IoT is all around you, and already a part of your life. Think wearables, smart sensors, monitoring devices, and more. Also, world-leading corporations are already leveraging the power of IoT to optimize processes, control costs, and improve productivity. Between these two [...]
The phenomenal rise of hybrid apps is no new thing. Hybrid apps are excellent alternatives to traditional app making and the last few years have seen better and better hybrid apps hit the market. The continuous evolution of hybrid apps is observable and 2020 brings exciting prospects to the field of hybrid app development. In the beginning, most developers were against hybrid apps criticizing it for slower speeds when compared to native apps. However, the user base of hybrid apps seems satisf [...]
In this blog post I am going to take you through the right process of making a marketing video. So, here is an overview of all the things that you are going to learn in the post below. What is a marketing video? Tips for making a good marketing video Types of videos Create your marketing video What is a marketing video? In the recent years marketing videos have been making inroads in digital marketing. The known fact that visuals can be retained for a longer duration makes ma [...]
Artificial Intelligence. Machine Learning. Deep Learning. There you have it - the buzzwords of the 21st century. Essentially, AI is the larger set here, and all other related terms are its subsets. For instance, machine learning is a way to achieve artificial intelligence. Deep learning is a way to achieve machine learning. The purpose of this guide is not to explore the nuances of these terms. Instead, it’s about telling you the complete history of AI. PSA: The concept of AI is mu [...]
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