As a mobile app owner, it is important that you work towards building a relationship with the app users. This relationship and its strength depend heavily upon the substance behind it. A mobile app that has the ability to attract users and keep them engaged, offers to the company a direct access to the audience that is already familiar with the brand, thus affording them an opportunity to forge a relationship that is bound to last. However, this opportunity can only be realized or converted int [...]
Apps and algorithms rule our lives and we seem to use an app for all possible tasks, big or small. Mobile apps have managed to percolate into our lives for personal and work reasons alike. There, in fact is an app for everything today! It is only natural that mobile apps have become one of the biggest, most elaborate consumer ecosystems around and it is expected that the worldwide mobile app economy is all set to reach $6.3 trillion by the year 2021. Sensor Tower recently conducted a surv [...]
Table of Content What are app install campaigns? How do app install campaigns work? What kind of a budget are we looking at? How to choose a platform? Things You Must Know Before Running An App Install Campaign Why you must go for App Install Ads? How to run an effective app install ad campaign? Points to remember while designing the perfect app install ad campaign Conclusion Even the best of the apps crash and fail. Yes, it happens! And, it happens for a reason – low number [...]
The shopping habits of the modern consumer has changed considerably and that is independent of what it is that they are buying. Grocery Shopping has gone mobile and even independent grocery stores are coming up with their own apps to reach out to their customers and offering them convenience. Now, it is a common concern among the local grocery store owners that an app would take away the personal touch that many of their customers look for in their experience at the store. Though this might hav [...]
Cybersecurity and data security have emerged as the hot topics and quite a cause for concern. Industry bigwigs and the small or medium businesses, everyone is equally concerned about the issue. It is a common misconception that it is only the bigger companies with a huge network of computers and an even greater number of people working with them, are the common and major targets for hackers with a malintent. This, however, is quite far from truth. It is in fact the small businesses that fall pre [...]
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