An Introduction to Graphic Design: What is Graphic Design

Snigdha
By Snigdha | Last Updated on December 20th, 2021 8:00 am | 4-min read
Introduction to Graphic Design

Graphic design is the process of visual communication using photography, illustration, and typography. Look around you. Graphic design is everywhere, from candy bar wrappers to the coffee mug logos to book covers. In fact, you see many examples of the graphic design around you every single day, and usually, you don't realize it. Graphic design is very important for marketing and selling products and is a critical component of brochures and logos. Therefore, graphic designers are also referred to [...]

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10 Mistakes to Avoid While Marketing on Instagram

Ruchi Gohri
By Ruchi Gohri | Last Updated on October 21st, 2021 4:23 pm | 4-min read
10 Mistakes to Avoid While Marketing on Instagram

Who would have believed, Instagram could report more than a billion users. Isn’t that a great platform to set up credibility and grow your brand? When Social media influencers, smart entrepreneurs, celebrities and top brands are taking advantage of Instagram since it came into existence, why not you? You can create a free business profile on Instagram and promote your brand name. It takes a few easy steps to create your account and make it easily accessible to the users interested. Se [...]

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Why do People Fear AI?

Aasif
By Aasif | Last Updated on December 10th, 2020 2:12 pm | 4-min read
Why People Fear AI?

One of the most common reasons why many still oppose AI is the perceived loss of control if something goes wrong. There are some outrageous predictions over what could happen if we implement AI in our daily life. I mean, James Cameron and Stanley Kubrick made their careers out of it. More on that later, one cannot help but agree that AI can benefit us greatly if done right. AI has been under experimentation for nearly half a century now. Its widespread application is however still limited to [...]

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Instagram Marketing for Your Brand – A Comprehensive Strategic Guide

Jayraj
By Jayraj | Last Updated on July 12th, 2021 4:27 am | 4-min read
Instagram Marketing for Your Brand – A Comprehensive Strategic Guide

Instagram set the Internet on fire when it was initially launched back in 2009. Almost a decade old now, it is one of the largest and most widespread social media websites. This makes it an excellent social media website for marketing your business. Instagram marketing is slightly different from other kinds of social media marketing. There are distinctively speaking two different ways to market your brand on Instagram checkout. While having an Instagram account for both kinds of marketing is [...]

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How can Small Businesses Benefit from Influencer Marketing?

Shivani
By Shivani | Last Updated on November 7th, 2019 7:49 pm | 5-min read

Influencer marketing is the most talked-about topic for everybody these days.  It’s easy to see why influencer marketing is taking off Businesses all over the world engage influencers to help them promote their products. About 83% of global consumers say digital advertisements interrupt their online experience. To avoid such obstacles, you need to change your approach. Alternative methods such as influencer marketing could be just what you need to reach today’s advertising- hostile consumer [...]

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