What is SEO and How it works (7-Steps SEO Tutorial)?

By DJ | Last Updated on November 15th, 2021 2:23 pm | 5-min read
What is SEO and How it Works? SEO Tutorial for Beginners

Want to get a good ranking for your business website? Well! Who doesn’t? People usually get frightened off by the complicated optimization concepts and technical jargon like crawlers, backlinks, indexing, black-hat, white-hat… the list goes on. Sounds like you? If so, don’t worry! You are at the right place. I am here to prepare you for your first steps in SEO with easy to understand language and explanations. In the blog further, I will talk about SEO, its elements and [...]

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A Step-by-Step Checklist for Starting a Small Business

By Vivek | Last Updated on June 7th, 2021 2:52 pm | 3-min read
Complete Step by Step Guide to Starting A Small Business

Many people dream of having their own business. Small businesses account for 99% of all businesses in the world. Businesses are the result of people’s aspirations for financial freedom, a career that grows with them and the path to achieving their dreams. Thousands of small businesses are started each year. However, only 1% of them are posited for success and less than 0.005% become major businesses. Why is that? The major flaws of most businesses lie with its founders. The success of a [...]

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How to write an Executive Summary for your Business Plan?

By Abs | Last Updated on May 14th, 2020 7:08 am | 4-min read
How to write an executive summary for your business plan

An executive summary of a business plan is an overview of it. Its purpose is to summarize the key points of the document for its readers, saving them time. When you are developing a business plan, potential investors or other stakeholders will often want to see an executive summary at the beginning to get an overview of the plan. An Executive summary is often called the most important part of the business plan. If it does not capture the reader's attention, the plan will be set aside unread - [...]

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8 Types of Instagram Posts Every Business Should Upload

By Jayraj | Last Updated on September 2nd, 2021 8:42 am | 6-min read
8 Types of Instagram Posts Every Business Should Upload

So, you’ve finally read our blog on Instagram marketing and decided to start an Instagram account for your business. Great! But the question remains. What do you post on your Instagram? In the blog for marketing on Instagram, there is a concise section discussing the 4 types of content that can be posted on this unique image-sharing social media network. What the blog doesn’t discuss are the types of posts on Instagram. Instagram is a place of wonder and intrigue but a business can't succ [...]

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Trademark vs Copyright

Ruchi Gohri
By Ruchi Gohri | Last Updated on November 11th, 2020 11:14 am | 3-min read
Trademark vs Copyright

You have created a great brand and you want to protect it. But you're not even sure whether to copyright it or trademark it. Businesses are often ambiguous about differences between a copyright and a trademark and which of these apply to their intellectual property. And the marks are also confusing - which mark to use when? Let’s see what is the difference between copyright and trademark. Copyright is for protecting literary and artistic works, such as books and videos. However, a tradem [...]

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