Suffered a Setback? Here’s how to Repair Your Brand Image

By Abs | Last Updated on February 10th, 2021 11:43 am | 4-min read
Repair your brand image

Everyone makes mistakes! Maybe your customers received a product that was damaged during transit, or maybe, your brand's customer care lines were down and someone could not access the help they needed. Even a mis-Tweet from one of the employees can spark controversies on the web. Sadly, there is no “delete” button for these incidents. Once something goes on the web, it stays there forever. One negative review can cost you around 30 potential subscribers and buyers! That can translate to h [...]

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How to Create & Use Google Forms?

By Jayraj | Last Updated on April 2nd, 2021 2:01 am | 3-min read

Google Forms is a collaborative web survey software created by Google. It is free to use and is a part of the G Suite but is also available as a singular product. Google Forms has been around for 8 years. (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.) Google Forms is an excellent software for web-based surveys. While it may not be the most advanced survey software on the Internet, Googl [...]

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Top 5 Event Marketing Strategies & Ideas – with Examples

Ruchi Gohri
By Ruchi Gohri | Last Updated on August 27th, 2021 12:20 pm | 6-min read

Event Marketing has become an integral part of successful business marketing strategies. It is the best way to generate leads, educate prospects and customers, build brand awareness, up-sell customers and increase customer engagement. Event Marketing helps the brand stand out in crowded marketplaces. Businesses can combine various event promotion ideas with digital campaigns and create a future-proof and more meaningful relationship with the buyers. Whether it’s an informational webinar, [...]

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Top Business Ideas for Women Entrepreneurs of 2022

By Shivani | Last Updated on January 12th, 2022 6:26 am | 8-min read
Top Business idea for women Entrepreneurs - Appy Pie

Motivated women entrepreneurs can also struggle while deciding on the right business idea. For some new entrepreneurs, ideas flow freely but never work. For others, ideas are vague so are never fully explored. If you want to be a successful entrepreneur, the road to your success is the right business idea and, perhaps, some guidance from the right startup advisors. If you want to become self-employed but are not sure what type of business you want to start, remember number of business ideas for [...]

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How to Write an E-commerce Business Plan

By Jayraj | Last Updated on June 18th, 2020 6:06 pm | 3-min read
How to Write a Better E-commerce Business Plan for Your Startup

A business plan is a basic step for every business. So many merchants and businessmen don’t even consider having a business plan when they are starting out. This can have major repercussions for a startup. For an E-commerce store, a business plan is even more important. There is a reason Amazon lacks serious competition. Most competitors that it inspired tried to begin without a proper business plan. In the past 5 years, many E-commerce stores have declined into obscurity and have shut down du [...]

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