A Brief Guide To Video Marketing for Businesses in 2021

Abs
By Abs | Last Updated on February 22nd, 2021 2:20 pm | 4-min read
A Brief Guide to Video Marketing for businesses in 2021 - Appy Pie

Video marketing includes all your efforts to reach out to customers with audiovisual content. Of course, the first television commercials back in the 50s set the tone for what was to follow for the next six decades. It was expensive, and a 30 second commercial during Super Bowl cost $5.2 million in 2018 and reached 110 million viewers. >The prohibitive cost of video content marketing is, however, no longer a barrier with the emergence of social media, in particular, YouTube, Instagram, an [...]

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The Basics of Business Financial Accounting

Jayraj
By Jayraj | Last Updated on December 14th, 2020 10:57 am | 8-min read
Basics of Business Financing

Financing a business sounds very difficult. While ‘easy’ is not a word to throw around when you’re investing in a business, I will say it’s not as difficult as it seems. The problem with investing in your business is that commercial ventures usually have big bad words attached to them. Scary words like accounting, loans, debt, bankruptcy, and settlements. If you are a commerce graduate, you’re probably not scared of them that much, but why are they so scary to everyone else! Whoever ma [...]

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How to write an interesting explainer video script?

Abs
By Abs | Last Updated on February 22nd, 2021 2:22 pm | 5-min read
How to write video script

An explainer video can be a marketing asset for any brand. The video script refers to the narrative that complements the animated video. The video script template determines the quality and reach of a narrative irrespective of the platform of publishing. To put simply, explainer are nothing without a great script template. YouTube has become a specialized search engine for videos. Therefore, becoming a prominent contributor to YouTube takes more than fancy videography equipment and expensiv [...]

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An Introduction to Event Management and Marketing

Abs
By Abs | Last Updated on December 20th, 2021 7:58 am | 5-min read
Event Management Marketing

Event management has become a popular profession in the past decade. Event management entails organizing an event or function – from a wedding to product launches and corporate conferences. Anything that happens and brings people together can be considered an event. It could be the launch of a new model of an SUV or a retreat for corporate team building activities. The task of an event manager is to plan the budget, logistics, decor, food and beverages, rewards and recognitions, etc. and br [...]

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10 Types of Entrepreneurship

Snigdha
By Snigdha | Last Updated on November 27th, 2020 6:03 pm | 5-min read
10 Types of Entrepreneurship

Everyone who is anyone is talking about entrepreneurship and many among them are aspiring entrepreneurs as well. However, many are still unsure about the true meaning of entrepreneurship. Table of Contents What is entrepreneurship? Technological entrepreneurship Opportunistic entrepreneurship Social entrepreneurship Intrapreneurship Incubative entrepreneurship Environmental entrepreneurship Cultural entrepreneurship Acquisitive entrepreneurship Imitative e [...]

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