Creating the Organization You Love: The Importance of Organizational Culture

By Jayraj | Last Updated on December 2nd, 2020 7:36 am | 4-min read
Appy Pie - What is organizational culture and why it matters

Table of Content Defining organizational culture The Importance of Organizational Culture What Creates Company Culture? Developing Your Organizational Culture Organizational ‘Artifacts’ Conclusion A business is like a massive machine, with each bit doing its own for the collective benefit of all. A machine needs to be well-greased to function properly and avoid frictional damage. Similarly, an organization also needs a similar fluid to ease out tensions between each of its cog [...]

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Psychographic Segmentation: The Essential Reading for Beginners

By Abs | Last Updated on December 2nd, 2020 7:37 am | 3-min read
How to use psychographics in Your Next Marketing Campaign (+Examples) - Appy Pie

Table of Content Psychographic Segmentation – The Holy Grail of Marketing Study of Psychographic Segmentation Examples Benefits of Discovering Your Psychographic Target Market Performing Psychographics Research Closing Thoughts It is important that as a business you develop a clear customer persona. Unless you know your customers, how can you sell to them? But how to learn about your customers? What to learn about them? If you ask someone, not so well versed in marketing, t [...]

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A Beginner’s Guide to Product Photography

By Shivani | Last Updated on June 7th, 2021 6:08 pm | 4-min read
Appy Pie - A Beginner’s Guide to Product Photography

Table of Content Getting the Basics Right Types of Product Photographs Tricks to Make Photos Better Conclusion Looks sell. No matter how much you talk about what’s inside, looks will sell. Therefore, how your product appears to people, is one of its most important selling points. The better it looks in the brochures, the more people will be interested in it. In fact, according to research, 93% of people are interested in a product only if it is good to look at. Let that sink in [...]

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Everything You Need to Know About Facebook Pixels

By Jayraj | Last Updated on February 10th, 2021 8:13 am | 4-min read
An Ultimate Guide to Facebook Pixel- Appy Pie

Table of Content What is Facebook Pixel? Uses of Facebook Pixels What Actions can Facebook Pixels Track? Installing Facebook Pixel onto Your Website Conclusion Facebook advertising is easy, but it is confusing. I mean, I’m not into business advertising on Facebook but as a marketing and content professional, I find it difficult to understand. The advertising system of Facebook is slightly underdeveloped. It lacks proper analytics. Seeing that, I have decided to make advertisin [...]

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A Step-by-Step Guide to Build the Ultimate Q&A Chatbot

By Jayraj | Last Updated on December 2nd, 2020 7:44 am | 3-min read
Appy Pie - How to Build a Q&A Chatbot for FAQs

Table of Content Step 1: Humanize your chatbot Step 2: Using Keywords to show results Step 3: Create a Knowledgebase Step 4: Connect it all and start testing Step 5: Go Live Choosing a Q & A Maker Conclusion Chatbots are becoming more prominent each day. They help you serve customers and are very affordable to create and maintain. They help cut down costs, save resources and keep up customer ratings by providing an efficient service. However, there is an interesting question [...]

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