Top 13 WordPress Plugins for Business

App Builder Appy Pie: A WordPress site can do wonders for your business and can bring about a measure of functionality to your website. It can help you make people aware of your business, help you develop a brand name, and offer an alternate channel of sale and revenue. What is a WordPress Plugin? If you have ever used a WordPress website, you must have come across the concept of a WordPress plugin. A plugin essentially is a piece of software that contains a group of functions that can be ad[...]

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How to use Geofencing to Grow Your Small Business?

App Builder Appy Pie: In the recent times there has been a 61.5% increase in the paid social media spend and that has resulted in the customers being bombarded with a huge range of promotional messages from almost every other marketer. It is for this reason that the click-through rate (CTR) today is only hovering at a mere 0.5% across all the formats and placements of ads. This is where geofencing can come to your rescue and to the rescue of your small business. Geofencing essentially is the con[...]

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How to drive more traffic to your website?

App Builder Appy Pie: It is only after a lot of thought and consideration that you have finally designed your own business website and it looks brilliant. However, it can be quite a pain to simply sit and wait till people actually visit your website! Your website might only be an extension of your actual business or it can be your actual business. No matter which category you fall in, you are going to want more and more people to come and visit your website. There is a lot of time, money and hu[...]

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The Definitive Checklist for PWAs

App Builder Appy Pie: Since iPhone was launched in 2007, developers have really been going all the way they can in order to develop and implement pure web based apps for mobile phone devices. However, in the past couple of years though, things seem to finally be moving in the right direction. Progressive Web Apps or PWAs are pure web-based applications that behave and feel like native apps. These can be added as icons to the home screens or app trays. They open in full screen without the browse[...]

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Top Geofencing Tools Best Suited for Local Marketing

App Builder Appy Pie: Geofencing is one of the most revolutionary technologies that has changed the face of modern day marketing. Geofencing makes use of global positioning system or radio frequency identification to outline a geographic boundary. After establishing this “virtual barrier” a trigger can be set up to shoot out a text message, email alert, or a push notification in the app, whenever a mobile device enters or leaves this ‘outlined’ geographic area. Geofencing has proven to [...]

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