Which Website Builder Is Best for Ecommerce in 2025?

1. Appy Pie Ecommerce Website Maker

Appy Pie’s AI Website Maker is engineered to make launching an online store remarkably fast and straightforward, particularly appealing to those new to ecommerce. Its AI capabilities assist in design, while its core features cover all essential selling needs.

Key Ecommerce Features:

• AI-Powered Store Setup: Describe your business—“vintage t-shirt shop with size filters”—and the AI suggests layouts, color schemes, and page structures in seconds.
• Intuitive Product Management: Add and manage products with details, images, pricing, variants, and real-time inventory tracking.
• Secure Payment Integration: Built-in support for Stripe, PayPal, and other major gateways to process transactions securely.
• Discount Codes & Promotions: Create limited-time offers to drive urgency and repeat sales.
• Mobile-First & PWA Ready: Every store is responsive. With Progressive Web App capability, customers get an app-like experience and even offline access to your catalog.
• Order Management Dashboard: A clear interface for viewing, processing, and fulfilling orders.
• 24/7 Support: Live chat, email, and phone assistance to resolve issues around the clock.

Pros:

• Exceptionally user-friendly for beginners.
• AI assistance accelerates setup and reduces design time.
• Competitive pricing with zero transaction fees.
• PWA functionality enhances mobile engagement.
• All-in-one platform: website, mobile app, and chatbot builder.

Cons:

• Advanced customization options are more limited than Shopify’s extensive app ecosystem.
• Template variety is narrower compared to Wix or Squarespace.

Start Selling with Appy Pie

Success Story: Sarah, a local artisan, launched her handcrafted jewelry store within an afternoon. The AI setup suggested an elegant layout, she imported her catalog in bulk, configured Stripe payments, and shared her PWA link on social media. Sales orders began rolling in the next day—no coding or design experience required.

Suggested Read: The Best AI Website Builders (and how AI helps ecommerce)

Try Appy Pie’s eCommerce AI Website Builder free for 7 days and see how quickly you can get your store live.

2. Shopify

Shopify is a dominant force in the ecommerce landscape, renowned for its comprehensive feature set, scalability, and extensive app ecosystem. It caters to businesses of all sizes— from fledgling startups to global enterprises.

Key Ecommerce Features:

• All-in-one platform: product management, inventory, payments, and shipping in one dashboard.
• Shopify Payments and support for third-party gateways.
• Robust POS system for unified online/offline sales.
• Vast App Store with thousands of extensions for marketing, analytics, chat, and more.
• Built-in abandoned cart recovery and advanced analytics.

Pros:

• Highly scalable—handles spikes in traffic and large catalogs seamlessly.
• Excellent support for dropshipping and multi-channel selling (Amazon, eBay, social).
• One-page optimized checkout boosts conversion rates.

Cons:

• Monthly costs can add up once you factor in apps and themes.
• Transaction fees apply if you use an external gateway.

3. BigCommerce

BigCommerce is a powerful ecommerce platform that emphasizes robust built-in features, reducing reliance on third-party apps. It’s particularly strong for businesses looking to scale quickly and those with B2B selling needs.

Key Ecommerce Features:

• Zero transaction fees on all plans.
• Advanced product filtering and custom pricing rules.
• Native multi-channel integrations: sell on Amazon, eBay, Google Shopping.
• Built-in SEO controls and customizable URL structures.
• B2B capabilities like customer groups, bulk pricing, and quote management.

Pros:

• Highly scalable for large catalogs and high traffic.
• Extensive built-in features minimize extra app costs.
• Strong SEO performance out of the box.

Cons:

• Steeper learning curve for absolute beginners.
• Theme customization can be less intuitive than visual builders.

4. Wix Ecommerce

Wix is well-known for its drag-and-drop website builder, and its ecommerce offering maintains this design flexibility. It’s a solid choice for small to medium businesses that prioritize a highly customized storefront.

Key Ecommerce Features:

• Intuitive editor with 800+ designer templates.
• Secure online payments and multiple gateway support.
• Abandoned cart recovery and recurring payments.
• Tools for physical products, digital goods, and booking services.

Pros:

• Unparalleled design freedom and visual control.
• Good range of essential ecommerce tools built in.
• Integrated SEO Wiz to guide your optimization.

Cons:

• No free full-featured ecommerce plan—need a business plan.
• Once you choose a store template, switching later is difficult.

5. Squarespace Commerce

Squarespace is celebrated for its aesthetically pleasing templates and strong branding tools, making it ideal for businesses where visual presentation is key. Its ecommerce capabilities are seamlessly integrated.

Key Ecommerce Features:

• Award-winning, mobile-optimized templates.
• Comprehensive product management including variants, subscriptions, and digital goods.
• Integrated email campaigns and social media marketing tools.
• Customer accounts, gift cards, and Square POS integration for in-person sales.

Pros:

• Beautiful, professional design out of the box.
• All-in-one platform—no need for multiple subscriptions.
• Strong support for digital products and memberships.

Cons:

• No permanent free plan—only a 14-day trial.
• Editor can be less flexible than pure drag-and-drop systems.

6. WooCommerce (WordPress)

WooCommerce transforms WordPress into a powerful ecommerce engine. It’s free to install, though you’ll need to budget for hosting, themes, and premium extensions.

Key Ecommerce Features:

• Unlimited customization through code, themes, and plugins.
• Full control of your data and site performance.
• Strong SEO capabilities leveraging WordPress tools.
• Large community with thousands of free and paid extensions.

Pros:

• Complete ownership of your store and data.
• Flexibility to build any custom feature or workflow.
• Ideal for content-driven commerce and membership sites.

Cons:

• Requires more technical setup and maintenance.
• Costs can rise with premium themes and paid plugins.

Why Appy Pie’s Ecommerce Builder Stands Out

While the ecommerce landscape offers many robust solutions, Appy Pie’s ecommerce website maker carves out a significant niche, especially for new entrepreneurs, small businesses, and those prioritizing speed and ease of launch.

• Radically Simple Creation: Drag-and-drop plus AI guidance means your store is live in hours, not weeks.
• AI-Accelerated Design: Layouts, color palettes, and page structures generated automatically to match your brand.
• Cost-Effective: Affordable plans with zero transaction fees let you keep every sale.
• PWA Advantage: Progressive Web App support delivers native-app experiences on mobile.
• All-in-One Platform: Website, native mobile app, and AI chatbot creation in one dashboard.
• 24/7 Support: Expert help whenever you need it, so you never feel stuck.

Essential Tips for a Thriving Online Store

• Invest in High-Quality Visuals: Clear, well-lit images and product videos build trust and reduce returns.
• Write SEO-Friendly Descriptions: Highlight benefits, use target keywords, and keep copy concise.
• Streamline Navigation & Checkout: Reduce steps to purchase; use one-page checkout if available.
• Build Trust: Display reviews, secure badges, clear shipping/return policies, and contact info.
• Prioritize Mobile UX: Test your store on multiple devices; ensure buttons and fonts are legible.
• Leverage Email Marketing: Collect emails at checkout, send welcome series, promotions, and abandoned cart reminders.

Getting Your Online Store Live with Appy Pie

1. Sign Up: Visit the Appy Pie's ecommerce website builder page and create your account.
2. Name & AI Assist: Enter your store name and business type. Let the AI suggest layouts and structure.
3. Customize: Use drag-and-drop to refine design, add logos, select brand colors, and configure menus.
4. Add Products: Upload images, write descriptions, set prices and inventory levels, and configure variants.
5. Configure Settings: Connect payment gateways, set up taxes and shipping rules, and enable discount codes.
6. Preview & Test: Check your store on desktop and mobile, test the checkout, and confirm emails.
7. Publish: Choose a custom domain or subdomain and launch your store to the world.

FAQs for Ecommerce Entrepreneurs

Is coding knowledge necessary?
No. Modern ecommerce builders like Appy Pie, Shopify, and Wix are designed for users without coding skills, offering visual editors and AI prompts.

Can I start for free?
Some builders offer limited free plans; for full ecommerce features you’ll usually need a paid subscription. Many platforms provide free trials to test core functionality.

How fast can I launch?
With user-friendly tools like Appy Pie, you can have a basic store live in a few hours. More complex stores with large inventories may take several days to configure fully.

How is payment security handled?
Reputable platforms integrate with PCI-compliant gateways (Stripe, PayPal, Square). Datasets are encrypted in transit and at rest.

What is an ecommerce app builder?
An ecommerce app builder is a no-code tool that lets you create a branded mobile application for your store. It turns your online catalog into a native iOS or Android app—often with one click—so customers can shop from their phones.

What about shipping and inventory?
Built-in dashboards let you track stock levels, set low-stock alerts, configure shipping rates, and in some cases print labels directly from the platform.

The Final Verdict: Which Website Builder is Best for Your Online Store?

Choosing the right ecommerce website maker is one of the most impactful decisions you will make for your business. It's the digital foundation for your brand, your sales engine, and your connection to your customers. For the modern entrepreneur who values speed, intelligence, and a hassle-free experience, Appy Pie's Ecommerce Website Builder presents a compelling and forward-thinking choice. Its AI-driven approach removes traditional barriers, allowing you to launch a powerful online store faster than ever before. It's the ideal platform for those who want to focus on their business, not on being a web developer.

For businesses with highly specific needs—be it the enterprise-level scalability of BigCommerce, the massive app marketplace of Shopify, or the pure design freedom of Wix—the traditional builders remain strong alternatives. Your journey starts now. We encourage you to take advantage of free trials, explore the interfaces, and weigh the features against your specific needs. The perfect best ecommerce website builder for small business or large enterprise is the one that aligns with your vision and empowers you to thrive in the exciting world of ecommerce.

Ready to launch? Try Appy Pie’s Ecommerce Website Builder free for 7 days and get your store live in under an hour—no code required.