Which AI Website Builder Offers the Best Customization Options in 2025?

In 2025, AI website builder has transformed web development by leveraging machine learning, natural language processing, and intuitive visual editors to empower users—ranging from solo entrepreneurs to large enterprises—to create professional websites without extensive coding knowledge. While AI-driven automation delivers rapid site drafts, the true differentiator lies in customization: the ability to tailor designs, functionality, and performance to align with unique brand identities and business goals. This guide provides an in-depth comparison of ten leading AI website builders, focusing on their customization capabilities, feature sets, integrations, pricing, support, and unique strengths to help you choose the best platform for your needs.

Why Customization Matters

Customization is the cornerstone of a website that stands out and scales effectively. AI-generated templates provide a starting point, but robust customization ensures:

• Brand Consistency: Apply custom fonts, colors, logos, and design systems to reflect your brand identity across all pages.
• Enhanced User Experience (UX): Craft tailored navigation, interactive elements, and user journeys to boost engagement and conversions.
• Functional Scalability: Integrate advanced features like e-commerce, booking systems, or membership portals to meet evolving business needs.
• Performance Optimization: Fine-tune SEO metadata, image compression, and load times to rank higher and deliver a seamless experience.
• Developer Freedom: Access code, export themes, or host externally for ultimate control and flexibility.

Selecting an AI website maker with deep customization ensures your site evolves with your brand, minimizes rework, and maximizes impact.

Suggested Read: Top 10 Website Builders for Designers

Top AI Website Builders with Best Customization Options

1. Appy Pie AI Website Builder

Overview

Appy Pie Website Builder is a leading no-code platform that simplifies website creation for businesses and individuals, requiring no coding skills. Its AI-powered text-to-website generator creates professional, fully functional websites in minutes, ideal for small businesses, entrepreneurs, and personal projects seeking a quick online presence.

AI Customization Features

• Text-to-Website Generator: Input text or voice prompts describing your business or project to generate a multi-page website with tailored content, layouts, and design in minutes, powered by NLP and ML algorithms.
• AI Design Suggestions: Receive automated recommendations for layouts, colors, and content based on industry trends, with real-time previews across devices.

Visual Editing Capabilities

• Drag-and-Drop Interface: Easily add, remove, or rearrange elements like text, images, and buttons without coding, with intuitive controls for layout customization.
• Template Customization: Choose from a wide range of professional templates and customize colors, fonts, and layouts to match your brand, with mobile-responsive design tools.

Code-Level Customization

• No-Code Focus: Designed for non-technical users, with all customization handled through the drag-and-drop interface; no direct code access or export options are provided.
• Extensibility: Add advanced features like e-commerce or social media integration without coding, suitable for most business needs.

Integrations and Ecosystem

• Feature Library: Includes a wide range of no-code features like contact forms, social media integration (Facebook, Twitter), e-commerce carts, loyalty cards, and coupons, customizable to fit your brand.
• Third-Party Integrations: Supports payment gateways (e.g., Stripe, PayPal) and social media platforms; additional integrations like Zapier or Google Analytics may be available on higher plans.

SEO and Performance Tools

• SEO Optimization: Built-in tools to edit meta tags, titles, descriptions, and keywords, with automatic sitemap generation to boost search engine visibility.
• Performance Features: Cloud-based hosting ensures lightweight, fast-loading websites with HTTPS encryption for security and mobile responsiveness for all devices.

Pricing and Support

• Pricing: Start plan ($18/mo) includes unlimited bandwidth, SSL, 50 GB storage, and ads. Grow plan ($36/mo) offers unlimited storage, ad-free experience, premium support, and advanced analytics/SEO. Free trial available with limited features.
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• Support: 24/7 live chat and email support, plus tutorials, FAQs, and guides for easy onboarding.

Ideal Use Case

Small businesses, entrepreneurs, and individuals seeking a fast, no-code solution to create professional websites with AI-driven design and essential business features like e-commerce and social media integration.

2. Wix ADI & Wix Editor

Overview

Wix blends AI-driven site creation (Wix ADI) with a powerful drag-and-drop Editor, offering a seamless transition from quick setups to granular design control.

AI Customization Features

• ADI Setup: Answer industry-specific questions to generate a tailored site draft with content placeholders, layouts, and suggested imagery.
• AI Content Suggestions: Automatically generates text and image placeholders based on business type, editable in real time.

Visual Editing Capabilities

• Wix Editor: Full drag-and-drop freedom to place text, images, videos, and buttons anywhere on the canvas. Supports pixel-perfect positioning.
• Template Library: Over 500 customizable templates, with options to adjust fonts, colors, and section layouts globally or per page.
• Responsive Design Tools: Preview and tweak designs for desktop, tablet, and mobile, with breakpoint-specific adjustments.

Code-Level Customization

• Code Embedding: Add custom HTML, CSS, or JavaScript snippets at page or site-wide levels via the Wix Editor or Velo (Wix’s developer platform).
• Dynamic Pages: Use Content Manager to create database-driven pages (e.g., product catalogs, blogs) without coding.

Integrations and Ecosystem

• App Market: Over 250 apps, including e-commerce (Wix Stores), bookings, forums, and marketing tools like Google Ads and Mailchimp.
• Custom Interactions: Add scroll effects, animations, and sticky elements via the Wix Editor’s interaction panel.

SEO and Performance Tools

• SEO Wiz: Guided SEO tasks for meta tags, alt text, and URL structures. Automatic XML sitemaps and Google Analytics integration.
• Performance: Built-in CDN, image optimization, and lazy loading for fast load times. SSL included across all plans.

Pricing and Support

• Pricing: Free plan with Wix branding; Premium plans range from $16–$59/mo, based on bandwidth, storage, and e-commerce features.
• Support: 24/7 callback service, extensive help center, video tutorials, and active community forums.

Ideal Use Case

Users who want an AI-powered starting point with the flexibility to transition to advanced visual or code-based customization.

3. 10Web AI Website Builder

Overview

Built on WordPress, 10Web combines AI theme generation with full developer access, making it an ideal website builder for those familiar with the WordPress ecosystem.

AI Customization Features

• AI Theme Generator: Create a complete WordPress theme, style guide, and content structure from a single prompt, tailored to your business or niche.
• Website Migration: AI recreates existing sites (e.g., from Wix or Squarespace) on WordPress in 3–8 minutes by analyzing URLs.

Visual Editing Capabilities

• Elementor/Gutenberg Support: Use drag-and-drop editors (Elementor or Gutenberg) to customize layouts, sections, and widgets with no coding required.
• Template Customization: Start with 50+ AI-generated templates and adjust fonts, colors, and layouts globally or per page.

Code-Level Customization

• Developer Tools: Access theme files (PHP, CSS) via dashboard, custom CSS editor, and SFTP/SSH for direct file management and version control.
• Plugin Compatibility: Install any WordPress plugin (e.g., WooCommerce, Yoast SEO) for unlimited customization potential.

Integrations and Ecosystem

• WordPress Ecosystem: Supports thousands of plugins for e-commerce, memberships, LMS, and multilingual sites.
• Third-Party Tools: Integrates with Google Analytics, Zapier, and marketing platforms like HubSpot.

SEO and Performance Tools

• SEO Features: AI-driven SEO recommendations, Yoast integration, customizable meta tags, and auto-generated sitemaps.
• Performance: Automated image optimization, LiteSpeed caching, Cloudflare CDN, and uptime monitoring for blazing-fast sites.

Pricing and Support

• Pricing: Plans start at $14/mo (basic hosting + AI theme), $39–$79/mo for premium SEO and performance features.
• Support: Email tickets, live chat (business hours), and detailed developer documentation.

Ideal Use Case

Agencies and developers needing WordPress flexibility with AI-driven prototyping and enterprise-grade control.

4. Webflow AI Site Builder

Overview

Webflow’s AI beta (launched 2025) combines rapid site generation with professional-grade front-end design tools, ideal for designers and developers.

AI Customization Features

• AI Site Generation: Generate a homepage, style guide, and content structure from a brief prompt, with industry-specific design suggestions.
• AI Assistant: Edit text, suggest layouts, and optimize UX directly on the canvas, reducing manual tweaks.

Visual Editing Capabilities

• Webflow Designer: Visual CSS grid, flexbox, and Box Model controls for pixel-perfect layouts without coding.
• Dynamic Interactions: Create scroll effects, animations, and triggers via a no-code interface, with live previews.

Code-Level Customization

• Code Embedding: Inject custom HTML, CSS, or JavaScript anywhere in the DOM for advanced functionality.
• Code Export: Download clean, production-ready HTML, CSS, and JavaScript for external hosting or further development.

Integrations and Ecosystem

• CMS Collections: Build dynamic content (blogs, portfolios) with custom fields, no plugins required.
• Third-Party Integrations: Connects with Zapier, Google Analytics, and e-commerce tools like Shopify via custom code.

SEO and Performance Tools

• SEO Controls: Customize meta tags, alt text, and canonical URLs. Auto-generated XML sitemaps and schema markup.
• Performance: Fastly-powered CDN, SSL, and image optimization ensure top-tier load times.

Pricing and Support

• Pricing: Site plans $18–$49/mo; CMS plans $29–$79/mo for advanced features.
• Support: 24/7 email support, Webflow University (video tutorials), and an active community forum.

Ideal Use Case

Front-end designers and teams needing pixel-perfect, responsive designs with AI-assisted prototyping.

5. Hostinger AI Website Builder

Overview

Hostinger (formerly Zyro) offers an affordable AI website maker with essential customization, ideal for budget-conscious users.

AI Customization Features

• AI Drafting: Generates industry-specific content and layouts based on user inputs, with three layout options to choose from.
• AI Content Tools: Includes text generator, slogan maker, and AI heatmap for UX predictions.

Visual Editing Capabilities

• Drag-and-Drop Editor: Adjust sections, images, and text with snap-to-grid alignment and basic spacing controls.
• Style Panel: Customize global color schemes, fonts, and button styles, with limited breakpoint adjustments.

Code-Level Customization

• Code Access: No native code editor or export options; customization is limited to visual tools.
• Template Restrictions: Switching templates post-launch requires manual CSS overrides, limiting flexibility.

Integrations and Ecosystem

• Native Tools: Includes e-commerce, booking systems, and basic marketing integrations (Google Analytics, Facebook Pixel).
• AI Toolkit: Blog title generator, business name generator, and heatmap analysis for visitor behavior insights.

SEO and Performance Tools

• SEO Features: Meta tags, alt text, and URL editing (higher tiers only). Auto-generated sitemaps.
• Performance: Built-in hosting with SSL, CDN, and image compression for decent load times.

Pricing and Support

• Pricing: Plans start at $3.99/mo (basic), $9.99/mo (SEO, backups, advanced AI tools).
• Support: 24/7 live chat, email, and multilingual knowledge base.

Ideal Use Case

Small businesses and individuals needing cost-effective, simple sites with basic AI customization.

Suggested Read: The Best AI Website Builders in 2025

6. Zyro AI Website Builder

Overview

Zyro, now integrated into Hostinger, offers a modern UI with AI-driven content and UX tools, focusing on simplicity and speed.

AI Customization Features

• AI Site Creation: Generates mobile-first sites with content and imagery based on business type and preferences.
• AI Toolkit: Includes text generator, slogan maker, and heatmap analysis for UX optimization.

Visual Editing Capabilities

• Grid Editor: Adjust layouts with snap-to-grid controls, custom spacing, and alignment options.
• Style Controls: Global palette and font settings, with limited responsive design adjustments.

Code-Level Customization

• Code Access: No native code editor or export capabilities, restricting advanced customization.
• Template Limitations: Template changes post-launch require manual rework, reducing flexibility.

Integrations and Ecosystem

• Native Integrations: Supports e-commerce, Google Analytics, and social media integrations.
• AI Tools: Business name generator, blog title creator, and heatmap for visitor behavior insights.

SEO and Performance Tools

• SEO Features: Meta tags, alt text, and URL customization (higher tiers). Auto-generated sitemaps.
• Performance: Hostinger-powered hosting with SSL, CDN, and image optimization for fast load times.

Pricing and Support

• Pricing: Plans range from $2.90–$14.90/mo; advanced AI tools and heatmaps on higher tiers.
• Support: Email, live chat, and extensive tutorials.

Ideal Use Case

Small businesses and startups seeking affordable, AI-guided sites with minimal design complexity.

7. Bookmark AiDA

Overview

Bookmark’s AiDA focuses on guided AI design with block-based customization, ideal for quick, template-driven sites.

AI Customization Features

• AiDA Drafting: Generates a tailored site draft based on user inputs about business goals and style preferences.
• Data-Driven Suggestions: AI optimizes layouts for conversions (e.g., more appointments or e-commerce views).

Visual Editing Capabilities

• Block Library: Add pre-styled sections (testimonials, FAQs, team bios) with one-click insertion and basic styling.
• Style Manager: Adjust global color schemes, font pairings, and header/footer presets.

Code-Level Customization

• Code Access: No code editing or export options, limiting advanced customization.
• Template Restrictions: Limited flexibility to modify layouts beyond pre-built blocks.

Integrations and Ecosystem

• Native Modules: Includes e-commerce, booking systems, and social media integrations.
• Third-Party Tools: Limited integrations with Google Analytics and basic marketing platforms.

SEO and Performance Tools

• SEO Features: Basic meta tag and alt text editing; auto-generated sitemaps.
• Performance: Bookmark hosting with SSL and basic optimization for decent load times.

Pricing and Support

• Pricing: Free plan with basic features; Premium plans from $11.99/mo (custom domains, advanced blocks).
• Support: Email support and knowledge base articles.

Ideal Use Case

Freelancers and small teams needing quick, guided AI design with minimal technical complexity.

8. Jimdo Dolphin & Creator

Overview

Jimdo offers a dual-mode builder: Dolphin for AI-driven setups and Creator for manual control, balancing ease and flexibility.

AI Customization Features

• Dolphin AI: Generates a site with content, colors, and layouts based on user prompts, with options to tweak fonts and section order.
• AI Suggestions: Recommends design elements and content tailored to business goals.

Visual Editing Capabilities

• Dolphin Mode: Basic drag-and-drop controls for section reordering and style tweaks.
• Creator Mode: Full drag-and-drop editor with widget placement, layout adjustments, and responsive design tools.

Code-Level Customization

• Code Access: Creator mode allows custom HTML and CSS embedding; no full code export.
• Limitations: No access to underlying theme files or advanced scripting.

Integrations and Ecosystem

• Native Features: Supports e-commerce, bookings, and social media widgets.
• Third-Party Tools: Limited integrations with Google Analytics and basic marketing platforms.

SEO and Performance Tools

• SEO Features: Meta tags, alt text, and URL customization. Auto-generated sitemaps and GDPR compliance tools.
• Performance: Jimdo hosting with SSL and basic optimization for moderate load times.

Pricing and Support

• Pricing: Plans from $9–$39/mo; Creator mode and e-commerce on higher tiers.
• Support: Email, live chat (business hours), and tutorials.

Ideal Use Case

Users transitioning from AI-guided setups to manual design control as their skills grow.

9. Durable AI Website Builder

Overview

Durable prioritizes speed, delivering one-page sites with minimal customization for rapid deployment.

AI Customization Features

• One-Click Site: Generates a single-page site with core sections (hero, about, contact) based on business inputs.
• AI Content: Auto-populates text and imagery, with basic swap options.

Visual Editing Capabilities

• Limited Editor: Replace text and images only; no layout or style adjustments.
• Template Restrictions: Fixed single-page layouts with no global style controls.

Code-Level Customization

• Code Access: No code editing or export options, severely limiting customization.
• Fixed Structure: No ability to modify underlying code or templates.

Integrations and Ecosystem

• Native Modules: Basic CRM, contact forms, and social media links.
• Third-Party Tools: Minimal integrations, primarily Google Analytics.

SEO and Performance Tools

• SEO Features: Basic meta tag editing; auto-generated sitemaps.
• Performance: Durable hosting with SSL and basic optimization.

Pricing and Support

• Pricing: $12/mo flat rate, including hosting and SSL.
• Support: Email support and basic documentation.

Ideal Use Case

Solopreneurs or businesses needing ultra-fast landing pages with minimal customization.

10. Framer AI

Overview

Framer AI combines AI-driven prototyping with advanced design tools, ideal for creative professionals and startups.

AI Customization Features

• AI Site Generation: Create a multi-page site with content and layouts from a single prompt, with options to refine via AI suggestions.
• AI Assistant: Generates text, images, and layout ideas directly on the canvas.

Visual Editing Capabilities

• Drag-and-Drop Editor: Pixel-perfect control with CSS grid, flexbox, and responsive breakpoints.
• Style System: Global control over colors, fonts, and reusable components, with Figma import support.

Code-Level Customization

• Code Embedding: Add custom HTML, CSS, and JavaScript for advanced functionality.
• Code Generation: AI-generated CSS and JavaScript snippets for specific elements, editable by developers.

Integrations and Ecosystem

• Native Tools: Supports CMS, e-commerce, and animations without plugins.
• Third-Party Integrations: Connects with Figma, Zapier, and Google Analytics for seamless workflows.

SEO and Performance Tools

• SEO Features: Custom meta tags, alt text, and auto-generated sitemaps. GDPR compliance tools.
• Performance: Fast hosting with SSL, CDN, and image optimization.

Pricing and Support

• Pricing: Free plan with basic features; Premium plans from $5–$40/mo.
• Support: Email, live chat, and extensive documentation with video tutorials.

Ideal Use Case

Designers and startups needing AI-assisted prototyping with advanced, code-free design controls.

Suggested Read: Best Mobile Friendly Website Builders in 2025

Suggested Read: How to Make a Website and Earn Money in 10 Steps (2025)?

Conclusion

Choose your AI website builder based on customization needs. Appy Pie’s no-code platform offers AI-driven text-to-site creation, ideal for small businesses. Wix and Webflow provide advanced visual editing for complex designs. 10Web suits WordPress developers. Hostinger, Zyro, and Bookmark are budget-friendly, while Jimdo, Durable, and Framer cater to guided or creative needs. Assess technical skills and budget to select a platform that evolves with your brand.

Suggested Read: Best Drag and Drop Website Builders

Frequently Asked Questions

1. What is a no-code AI website builder?

A no-code AI website builder, like Appy Pie, uses AI to create websites from text or voice prompts without coding, offering drag-and-drop customization.

2. Can I customize AI-generated templates?

Yes, platforms like Appy Pie, Wix, and Webflow allow customization of colors, fonts, and layouts, with varying degrees of control.

3. Do these builders support e-commerce?

Most, including Appy Pie and Wix, offer e-commerce features like carts and payment gateways (e.g., Stripe, PayPal).

4. Are coding skills required for advanced customization?

No for Appy Pie, Hostinger; yes for Webflow, 10Web with HTML/CSS access.

5. How do SEO tools work in these platforms?

Appy Pie and others provide meta tags, sitemaps, and keyword tools to boost search visibility.

6. What are the pricing ranges?

Plans range from $3 (Hostinger) to $79 (Webflow); Appy Pie starts at $18/mo.

7. Which builder is best for beginners?

Appy Pie and Bookmark offer user-friendly, no-code AI solutions for beginners.