How to Meet Mobile Users’ Expectations from a Mobile App?
There are over 5 million apps on the two of the most leading app stores today and this should be enough to give you an idea about the kind of competition that your mobile app faces in reaching out to the customer. With this great number of mobile apps in the market most of the people today are presented with multiple app options for each problem that they might ever encounter or requirement that they might have. Though there is much talk about acquiring new users and people have been looking at[...]
9 Ways to Drive Traffic from Facebook to Your App
In the light of recent events where social media is under scrutiny in context of data security and the implications of using even the leading forum, it is only natural that you, as a small or medium business owner, have been concerned about your own data and the data of your customers being at a potential risk. You might have been one of the lucky ones who did not install the “This is my digital life” app on your Facebook account narrowly escaping the Cambridge Analytica fiasco. However, [...]
Mobile App Burst Campaigns – Should You, Shouldn’t You!
The Burst Campaigns are all the rage right now and is one of the most popular techniques that is being used by the mobile app marketers to help an app gain a lot and gain it all quickly. Mobile app burst campaigns involve providing aggressive exposure to an app in a short period of time in hopes of expanding the audience. The burst campaigns are almost too good to be true! They give you the boost that you are looking for your and they deliver really fast, but like most good things, there is a [...]
Top Marketing Strategies for Hyperlocal Apps
The traditional aspects of business are coming back today wrapped in a new package, with higher relevance and context. One of the greatest example of this is in case of e-commerce, where hyperlocal marketing is making a big comeback. This is especially due to the entry of so multiple hyperlocal apps that make it possible for users to connect to their local markets in the vicinity in an informed manner. Technology has evolved in leaps and bounds, which has brought about some unique innovations[...]
How To Make Your App Go Viral Like TikTok & Pokemon Go?
Every day, hundreds of applications enter the mobile market with a hope to get installed on multiple devices instantly. But, do they all get the chance to experience this? Alas, no. Though every app developer follows the same mobile application development process, not all apps gain popularity like TikTok and Pokemon Go. Ever wondered why it is so? In what terms are these apps lagging behind TikTok and Pokemon Go? Let’s dig deeper into the subject with this[...]
What is the Best Time to Launch an App?
You’ve finally created your perfect mobile app. Maybe you’ve coded it from scratch or you’ve made it with Appy Pie App Maker. With high hopes you post it on the store of your choice. You wait a week and it finally gets approved. In that time, you market your app extensively and aggressively. The app you’ve made with all your hard work is finally on the App Store/Play Store for the world to see. But for some unknown reason, nobody downloads it! Table of Contents Think Small: Time Y[...]
Here’s How Location-Based Marketing can help your App Marketing Strategies
As of 2024, the number of smartphone users worldwide has reached approximately 4.88 billion, accounting for about 60.42% of the global population. In the same year, global consumer spending on mobile apps and games reached a remarkable $127 billion across the App Store and Google Play, marking a 15.7% increase in revenue compared to the previous year.This significant growth in both smartphone usage and app revenue underscores the increasing integration of mobile technology into daily life and[...]
The Funnel Approach to Mobile App Marketing
When you create your first mobile app, you’re not likely to understand an app’s various nuances. When it comes to mobile app marketing, most marketers are clueless. And if you have a small business, you’re unlikely to be able to hire a professional. Table of Contents Looking at Your Funnel Theory in Practice More on Mobile App Marketing Conclusion What that means is you might need to do mobile app marketing on your own. Thankfully, there is good news for you. Mobile app[...]
How To Launch Your App Successfully With A Social Media Campaign
As of 2025, the number of smartphone users worldwide is projected to reach approximately 6.1 billion, reflecting a significant increase from the 2.5 billion users in 2019. This growth underscores the escalating competition among app developers to capture user attention and engagement. In such a crowded marketplace, it can be difficult to stand out. Your app needs visibility to gain users, but creating a distinctive marketing strategy can be time-consuming. A successful social media campaig[...]
Things You Should Know Before Hosting Your App Launch Event
App Builder Appy Pie, January 30, 2018: Even if you have your app ready, there might be some promotional activities that you would need to be engaged in so that you can spread the word about it! There are many ways to do it including email marketing, content marketing, digital marketing or advertising, but more than 30% of the marketers still believe that hosting a launch event brings in more effective results than any of these other strategies for promotion. However, what you mustn’t forge[...]
Naming Your Mobile App & Its Significance
App Builder Appy Pie, January 4: The name by which your app would be called is of great and continuing importance. This would be the face of your app. This is what would help you get the word out to your prospective user groups. But how do you go about doing it? How do you name your app? It takes a lot of efforts and structure thoughts to come up with a name that would make an impact even if you have a great app idea. The name of the app should be something that is closely related to the main[...]
A Simple Guide to Geofencing for Mobile App Marketing
Mobile app marketing is a tough challenge to master. On an average, only 4% of mobile users will continue to use your app after one year. Despite being literally within arm’s reach, customers aren’t really that easy to reach for the companies. People’s phones are very personal to them and they hate spam. Therefore, it is important that you market your services to clients in a relevant, more contextual manner. Location and time are two of the most important elements when it comes to mobi[...]
How to Distribute Custom iOS Apps for Businesses?
Table of Content Sorting out the Right Option App Store Distribution Ad-Hoc Deployment Apple Business Manager Conclusion Earmarked as the biggest avenue for business promotion of all scales and sizes, mobile apps are more than just a mundane piece of technology. Mobile app development has extended its horizons and established itself as a vital part of a modern-day consumer’s lifestyle. The trajectory of the mobile app bandwagon is on its way up. Ev[...]
How to Promote Paid Mobile Apps?
A big conundrum that every app builder or developer faces today is whether keep the app free or make it a paid one. Both sides of the coin have their advantages and disadvantages, so taking this decision might become a bit of a challenge for most of us. If, however, you do decide to attach a price tag to your app, you are definitely going to have to make the app appear more appealing than the free ones. You would have to give your users a reason to pay for your app, when there are so many fre[...]
How to increase your app downloads and improve your app ranking?
The number of times your app is downloaded is one of the most basic and clear indicators of the success of your app. Now, while you might have a brilliant app in your kitty, but until it is downloaded by a fair number of people on their devices, well what’s the point really! It is finally the downloads that directly (in case of paid apps) or indirectly (in case of free apps) convert into money in your bank. Now, the ranking you have on your app store is one of the factors that has a huge im[...]
How to Handle Negative App Reviews?
Everyone loves a compliment and most of the negative comments have an unsettling effect on us, no matter who we are and no matter where the comment comes from. As an entrepreneur in the mobile app industry or as an app developer, it is only natural that apart from the good reviews and compliments there that there would be a good number of negative reviews coming your way. While the good reviews keep you motivated by giving you a positive boost for your good work and a good app ranking is crucial[...]
In App Referral Program – Everything You Need To Know
In theory, referral program is one of the easiest ways to widen your user base in a simple and efficient manner. However, like most other marketing programs, this too needs proper planning and strategization. It is in the absence of careful planning, attention to details and updating the strategy according to the app’s growth that has led to many a company failing miserably at this simple marketing program. This concept is not entirely new. Through the ages we have looked for referrals and [...]
8 Tips To Get 1 Million Installs For Your App! (#7 Would Blow Your Mind!)
1. Appealing App & Right Platform 2. Positive Reviews, More Downloads [...]
How to Get Your Users to Rate & Review Your App?
In this post, I am going to talk about the significance of app ratings & reviews, how you can ask for them, and the basic Dos and Don’ts of asking your app users for it. When app developers or publishers ask for rating and reviews on their app, it is rarely ever for reasons of vanity. The most obvious advantage of positive reviews is that it attracts more customers to visit the app and the chances of conversion too get higher. Additionally, when you are prompting your customers to write[...]
How to Get Customers to Download Your App?
Creating an app is a long and laborious process. You may think that the hard part is over once the app has been designed, fine-tuned to meet the requirements of your target audience, and tested for any bugs. However, the journey is far from over. There is no point in creating an app unless it is widely downloaded. For that, you need to learn how to promote your app. Table of Content App marketing strategy Case studies to explain mobile app marketing Businesses primarily create ap[...]
How To Develop An Effective Content Strategy for Your App?
As a mobile app owner, it is important that you work towards building a relationship with the app users. This relationship and its strength depend heavily upon the substance behind it. A mobile app that has the ability to attract users and keep them engaged, offers to the company a direct access to the audience that is already familiar with the brand, thus affording them an opportunity to forge a relationship that is bound to last. However, this opportunity can only be realized or converted int[...]
How To Use Influencer Marketing To Promote Your App?
App Builder Appy Pie, February 12, 2018: If you are reading this, it's likely that you already own a mobile app and have tried your hands at promoting your app. However, even after employing these marketing measures, the number of users for your app has hardly increased. There is no need to lose hope though, as Appy Pie is here to help you make your app more visible and gain some valuable users for it! In this blog we are going to talk about influencer marketing, why it is gaining prominen[...]
