Promote Your App for Free – Zero to 1M Installs in 9 Weeks

By Vivek | Last Updated on March 7th, 2019 10:38 am | 3-min read

App Builder Appy Pie: Thousands of startups and small to large scale businesses create their app on our App Builder Platform every day. Many of these 1.5 Million users have helped us improved our platform over the past 5 years and we also have endeavoured to help these amazing people get the most out of their apps. As a result of this mutual support and knowledge sharing, while Appy Pie has become the single biggest player in the app builder space, we also have thousands of our customers’ success stories to share, many of whom got millions of their apps installed within 9 to 16 weeks.

A good number of paid platforms to promote apps have evolved over past few years, including Admob and Adwords from Google and Search Ads from Apple, but majority of apps shot to popularity and got millions of downloads with free, easy and innovative ways to promote mobile apps.

How to Get Zero to One Million App Installs? [3 Simple Tricks]


1. Co-Create, Co-Promote

If you are looking to promote your app for free, you are going to need PEOPLE to help create and promote your mobile app – Your existing customers, people who you’ve done business with, your colleagues, former colleagues, store keeper from neighborhood, friends, family, even your mother-in-law – Get everybody involved.

You can drop a quick email to your existing customers right during the app creation process, with simple questions that’ll help shape your app. Also, request the same people to review the app once you are ready to launch. This way, not only you have acquired, useful insight and honest review of your mobile app, but you have also involved a lot of people to your app’s journey. Now this is not just your product, a lot many other people are keen to see how and if this is going to work. Your app is backed by people who want it to succeed – Now go ahead and launch your amazing app.

Once you have published the app on Google Play, Apple App Store etc, request the same people to download it & let others know how they like it, how useful the app is and how it helps solve real life problems and makes their life easier. Involving people to promote your app is a great idea that can get you millions of download without breaking the bank for expensive paid campaigns. Keep in mind that app promotion is as important as creating it.


2. Find Influencers, get them involved too

More people – but these guys can flex their muscles – when they tweet, people not only sit up and take notice, re-tweets and likes pour in, making the message viral.

Influencers are called so because of their ability to move masses, communicate to a large number of people and even affect buying decisions. You can use FameBit, Tomoson and in particular to find the content that people are talking about most, reach out to the creator of the content, have words with them and figure out how you can help each other.

Many influencers, if they like your app idea will interested in talking about your app themselves, tweeting about its benefits or creating a nice article, recommending your app to their large groups of ardent followers.

All you need to do is to connect with many such influencers, using platforms mentioned above.

3. Optimize Your App – ASO

About 60% to 70% of app discovery and installs happen by performing searches on app stores like Google Play and Apple App Stores, therefore ASO assumes importance. If you are looking to get high volume of app downloads, ASO or App Store Optimization is the answer.

ASO is essentially a process of optimizing your app so it ranks higher in search results when your users search for product, service, or information your app has to offer. Ranking higher mean the discoverability and visibility of your app improves significantly.

The words your users use to perform searches on App stores are called “Queries” or “Keywords”. The keywords you are going to target for you app should be decided in advance, you’ll need to use these keywords in title of your app; and changing title often is not advisable.

While the title and targeted keywords are one important aspect of ASO, you’ll also need to get good ratings and reviews for your app which you should get from people and influencers as mentioned above (recommended by our SEO Partner Profit By Search). Number of downloads is also a factor for app stores in determining the ranking of your app, so as you get more downloads, likelihood of your app getting ranked higher in search results increases.

App Store Optimisation is the most effective way of promoting your app for free since app stores are the place, where people are actually looking to find and install an app. The intent do download is very high.

You can also share ways that have helped you promote your app effectively, free ways that have worked for you – Mention these as comments below. Thanks for reading.

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About The Author

Vivek Srivastava, co-founder, Appy Pie, is a digital analyst and writes extensively about website and app promotion. He has over 8 years of experience in outbound and inbound digital marketing, website analytics, social media, conversion rate optimization and business analytics. Before entering the Digital arena, Vivek covered technology news for TV channels, Local Newspapers and Radio Channels. He also has a keen interest in music and he enjoys playing music instruments.

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  • Nick

    I also include the link to download my app everywhere; on my website, in my email wherever possible.

  • Jason

    I also include the link to my app everywhere; on my website, on my microsites and subdomains, in my email; practically everywhere possible.

  • Mark

    Great Ideas, Bang on. To add to what you mentioned, i created a video about benefits of my app, got a few ‘influencers’ to tweet the video.. worked well

  • Found this article very useful. Thank you 🙂

    First Crush
    Catch It First ALWAYS!!

  • Nice Article. ASO is very important indeed !!.

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