A Beginner’s Guide to AI and Data Analytics

By Snigdha | Last Updated on July 18th, 2024 2:07 pm

As the digital world is becoming more complex and demanding, cutting-edge technology is evolving at an impressive pace, and in recent times, Data Analytics and Artificial Intelligence (AI) have emerged as two of the most coveted tools to acquire. This is primarily due to the collective realization that AI-powered platforms have begun leveraging it to their advantage.

These concepts have the potential to transform businesses, drive decision-making, and uncover valuable insights from the vast amount of data generated every day and when we put the two together, AI data analytics has massive impact on boosting the potential for any business.

In this beginner's guide, we will delve into the fundamental concepts of data analytics and AI, their significance, and how the AI data analytics combination is reshaping industries.

What is Data Analytics?

You have worked hard to get access to relevant data through multiple reputable sources and you are already hopeful about all the golden insights you are going to get through it. But before you can do that, you need to know a little more about data analytics. Data analytics is the process of examining, cleaning, transforming, and modeling data to discover meaningful patterns, draw conclusions, and support decision-making. It involves the use of various techniques and tools to uncover insights from structured and unstructured data. In 2023, the estimated total value of the business analytics software market is $57 million (Source).

Types of Data Analytics

Though we talk about data analytics as a single concept, there are more layers to it. Data analytics can be broadly categorized into three main types:

  1. Descriptive Analytics: This form of analytics involves summarizing historical data to provide insights into past trends and occurrences. It answers questions like "What happened?" and often uses data visualization tools like charts, graphs, and dashboards to present the data in a visually appealing manner. Some of the most popular examples of descriptive analytics include - reporting for traffic and engagement, financial statement analysis, demand trend forecasting, aggregated survey results, and tracking progress toward goals.
  2. Predictive Analytics: Predictive analytics goes a step further than typical descriptive analytics and uses historical data to make predictions about future events or trends. Machine learning algorithms play a crucial role here, as it analyzes various patterns to forecast outcomes. Businesses can use predictive analytics for inventory management, customer behavior prediction, and more. If we were to look at things a little more broadly, some of the most popular applications of predictive analytics include customer targeting, churn prevention, sales forecasting, market analysis, risk assessment, and financial modeling.
  3. Prescriptive Analytics: As we graduate a step further to prescriptive analytics, we have to concede that this is the most advanced form of data analytics. It not only predicts future outcomes but also recommends actions to optimize those outcomes. Prescriptive analytics combines historical data with real-time data to provide actionable insights for decision-makers. The most effective applications of predictive analytics include making investment decisions for venture capitalists, lead scoring for sales professionals, making algorithmic decisions for content curation, fraud detection in banking, development and improvement in product management, and email automation in marketing.

Once you understand the magnanimity of data analytics as an industry, here’s something more to think about. In a recent Gartner study, when asked about their data analytics investments, 35% of the participants said that they would invest in artificial intelligence (Source).

Let us now have a brief discussion about artificial intelligence and sort out the basics before figuring out how data analytics and artificial intelligence work together.

Artificial Intelligence (AI) - The Basics

Artificial Intelligence, often abbreviated as AI, refers to the simulation of human intelligence in machines. AI systems are designed to perform tasks that typically require human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. Machine learning and deep learning are subsets of AI that have gained tremendous traction in recent years.

As an AI engineer, you have to improve your coding skills. However, AI is divided into several streams. You can improve your technical skills via online AI courses in India or boot camps. Also, you can enroll yourself through mit machine learning course when earning a degree.

  1. Machine Learning: Machine learning involves training algorithms to recognize patterns in data and make predictions or decisions based on those patterns. It enables systems to learn from experience and improve their performance over time. Supervised, unsupervised, and reinforcement learning are common types of machine learning approaches. The global value of the machine learning market is projected to reach USD 159 billion by the end of 2023 and is expected to reach USD 528 billion by 2030 (Source).
  2. Deep Learning: Deep learning is a subset of machine learning that focuses on artificial neural networks. These networks, inspired by the human brain's structure, consist of layers of interconnected nodes that process and analyze data. Deep learning has achieved remarkable success in tasks like image and speech recognition. The global revenue of the deep learning chip market is projected to grow from USD 2.62 billion in 2019 to more than USD 20 billion in 2027 (Source).

There is definitely more to AI analytics like the concepts of AI sentiment analytics and AI predictive analytics. After this quick introduction to the concept of Artificial Intelligence, we will move on to the more complex and interesting topic of AI based analytics and how it works.

AI and Data Analytics - how do they work together?

The marriage of data analytics and AI is reshaping industries across the globe. Data analytics provides the fuel – the raw data – while AI acts as the engine that processes, interprets, and generates insights from that data. Here's how the big data AI combination works in harmony:

  1. Improved Decision-Making: AI based data analytics enables organizations to make informed decisions by analyzing vast datasets quickly and accurately. These decisions range from optimizing supply chains to personalizing marketing campaigns based on customer behavior.
  2. Predictive Insights: By applying machine learning algorithms to historical data, AI-driven analytics can predict future trends, helping businesses anticipate market shifts, customer preferences, and demand fluctuations.
  3. Customer Personalization: With the integration of AI and data analytics, businesses can understand individual customer preferences and behaviors, enabling personalized product recommendations, advertisements, and experiences.
  4. Risk Management: Industries like finance and healthcare leverage AI-driven data analytics to assess risks, detect anomalies, and prevent fraudulent activities.
  5. Process Optimization: AI-powered data analytics can identify inefficiencies within processes and recommend optimizations, leading to cost savings and improved productivity.

There is a lot more to be done on this interesting combination as industry leaders are still exploring using AI for data analytics and are hopeful that it will only evolve into something more.

How to Get Started with Data Analytics and AI?

If you're new to the world of data analytics and AI, here are some steps to help you embark on this exciting journey:

  1. Learn the basics: Familiarize yourself with foundational concepts like data types, data sources, and basic statistical methods. Online tutorials, courses, and resources can be immensely helpful.
  2. Choose a Programming Language: Python and R are popular programming languages for data analytics and AI. They offer libraries and frameworks that simplify tasks like data manipulation, visualization, and machine learning.
  3. Explore Data Analytics Tools: Platforms like Microsoft Power BI, Tableau, and Google Data Studio offer user-friendly interfaces to visualize and analyze data without extensive programming knowledge.
  4. Dive into Machine Learning: Start with beginner-friendly machine learning libraries like scikit-learn for Python. Learn about supervised learning (classification, regression), unsupervised learning (clustering, dimensionality reduction), and basic evaluation metrics.
  5. Understand Deep Learning: When you're ready to explore deep learning, frameworks like TensorFlow and PyTorch provide a solid foundation. Online courses and tutorials can guide you through building neural networks.
  6. Practice with Real Data: The best way to learn is by doing. Work on projects that involve real datasets, as this practical experience will deepen your understanding.
  7. Stay Updated: Both data analytics and AI are rapidly evolving fields. Follow industry blogs, attend webinars, and read research papers to stay current with the latest trends and breakthroughs.


Data analytics and AI are not just buzzwords; they are integral components of the modern business landscape. Through data analytics, organizations gain valuable insights from their data, and AI empowers them to make intelligent decisions based on those insights. The applications and use cases of AI in data analysis are many and making app improvements is one of the most obvious ones. This symbiotic relationship is transforming industries, from healthcare and finance to marketing and manufacturing. As a beginner, the journey into data analytics and AI may seem daunting, but with dedication and the right resources, you can unlock a world of opportunities and innovation. The future of AI in data analytics looks bright as its automation capabilities will become more sophisticated. So, take that first step, explore, experiment, and embrace the transformative power of data and AI.

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