A Reliable Guide to Mobile App Localization & Internationalization


By Zack | Last Updated on October 19th, 2018 6:38 pm

App Builder Appy Pie: As the digital world is evolving at an almost ridiculous pace, app localization and internationalization have emerged as key factors in determining the success of a mobile app. In this article, we would be talking about the process of optimizing your app globally and locally simultaneously with numerous techniques.

So, you have this amazing app in your hands that is ready to take the world by storm, but you made it available in one language only maybe English. This only means that your app stays limited to people who speak just English, while disregarding the huge chunk of population that doesn’t speak the language. However, as per a recent survey by Common Sense Advisory, more than 50% of the countries ranked in the top 10 list for downloading apps are non-English speaking.

A different study also exhibited that the biggest app markets in the world included the United States, South Korea, and Japan. Hence, when you make your app available to the users in Japan & South Korea, you would have, at your disposal arguably half of the global market, and this is what mobile app localization essentially means.

Big Players like Pepsi or Ford have always followed the localization strategy and that has helped them in running a flourishing business for decades! Their recipes or products are altered to suit the geographical preferences and tastes. This concept translates as well into the world of mobile apps.

Internet has brought about a sort of revolution in almost every aspect of our lives including how we communicate, order food, shop, socialize with friends, and play games. Social media networks especially have managed to bring together people and helped them stay updated with all that is going on in another country. It is clear that people, irrespective of the country of their origin or residence are essentially the same. Hence, if something works in your country, the chances of it working all over the world are high.

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When your app development company comes up with a suggestion to localize your app, you need to understand that it is more than just an additional feature they are going to charge you for, consider it with sincerity and interest.

Advantages of Mobile App Localization

If you are not convinced still about the whole idea of localization, you can take a look at the list of benefits that can go a long way in encouraging you to take that first step towards localizing your mobile app.

  • There is a whole world out there beyond the English speaking nations and when you implement localization you would be able to tap the Asia/Pacific region, which has more than half the global app users

  • When your app is available in multiple countries, you are bound to make more revenue

  • On a phone, more than 90% of the activities are done using apps, which is why localization has assumed a whole new importance

  • The return on investment is a whole lot higher once you have managed to localize your app

  • When you have a presence in multiple countries with a localized app, you are bound to get a higher visibility as compared to those apps that are only available in English.

However, it might be a better idea to test out an MVP for localization before going full out on the implementation of localization on the entire app and releasing it in the global market. Also, it is a great idea to get a professional opinion and hire someone who knows what they are doing when it comes to app localization.

App Internationalization

After you are sure that you need mobile app localization it is time for you to move on to the next stage – app internationalization. App localization and app internationalization are two terms that have been used interchangeably and quite often so, but these are actually two different concepts. If you want your app to be available in multiple languages for iOS and Android users, you need to start the process with mobile app internationalization.

Internationalization of mobile apps is essentially the preliminary stage which differentiates the texts and any such other content from the code. Internationalization would take care of the font style, content displays, language orientation, and a thousand other details to provide a smooth user experience in their chosen language.

The Process

The process of internationalization includes taking care of different punctuation conventions, formatting of numbers, dates, and the different ways in which text is interpreted in different languages. This would give you a clear idea of the total amount of translation work that may be required for localizing the app.

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The process of internationalization offers you an insight and helps you identify the localizations that are more likely to offer you a greater ROI. One of the ways you can save some dollars in the process is by getting a translation software solution which would let you attain app internationalization without getting into an extensive coding process.

Once you are done with the internationalization process, it is time for app localization which includes clear and accurate translation of the content that has been separated into foreign languages. This process has also been deemed as transcreation as it involves a lot more than translation, like changing text, screen layouts, images, and also the app behavior according to the local needs and preferences.

The Challenges

The process of app internationalization and app localization comes with its own set of challenges. When you want your app to be tweaked to adapt to different languages there is going to be a whole lot of extensive coding work. There would be multiple details like number system, date formats, color coding, alignment and so many others that you would need to take care of in the process.

Then there are issues like multiple languages being spoken in the same country, or the same language that has multiple versions in different countries.

It is therefore the responsibility of the app developer to come up with an effective strategy for app internationalization and localization while testing the localized apps with native users before releasing the app in the market. This is important because an issue that might seem to be unimportant to a non-native might actually be noticed by a native, thus impacting the user experience.

About The Author
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Zack, Chief Operating Office at Appy Pie, is a result-oriented person and believes in “getting the job done”. He has 10+ years of experience in IT Sales & Marketing, Operations, Business Development, etc. A valued contributor to the Appy Pie Blog, Zack’s favorite topics include SEO, social media, mobile app marketing, progressive web apps, & so much more! He has almost an all-consuming passion for photography which often takes him to offbeat destinations which helps him indulge in his other passion – travel!

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