12 Must Have eCommerce App Features For Your Business

E-commerce apps have become one of the default ways people shop, with mobile commerce now accounting for a large and growing share of all online sales. As more buying moves to the small screen, the experience your app delivers has a direct impact on how much you sell.

With e-commerce apps in high demand, developers are going the extra mile to improve the user experience by adding intuitive features, because many shoppers still complain about friction when buying on mobile. Ideally, an e-commerce app should be equipped with features that make the entire shopping journey smooth – from the first tap to the final purchase – while delivering a great experience along the way. The right features in an e-commerce app can contribute to:

• An uptick in sales
• A higher customer retention rate
• Maintaining the competitive edge of your app

Suggested Read: Best Tools to Build an E-commerce App

Now, let us look at some of the features that your e-commerce app should have:

1. Simple registration and log in process

   A complex registration process is a big turn-off. Almost all users prefer apps that let them log in or register through external accounts such as Google and Facebook. If your e-commerce app requires new users to fill in a registration form, the goal should be to keep that form minimal and simple.An easier entry translates to better conversion rates and more sales.

Suggested Read: How to Make an Online Clothing App Like Zara?

2. A shopping cart

   Of all the features of an e-commerce app, a shopping cart is a fundamental one. It gives users a lot of flexibility while making a purchase. For example, once users add products to the cart but don’t want to check out right away, they can come back later. They won’t have to add the products to the cart again, which saves time.A shopping cart also gives users the freedom to buy only when they feel comfortable. To make sure your e-commerce app has one, you can use Appy Pie AI shopping cart app builder to create it.

Suggested Read: How to Create an Ecommerce App Using Appy Pie AI Ecommerce App Builder

3. App analytics (Google Analytics 4)

   The primary goal of an e-commerce app is to generate revenue, and understanding user behavior and buying patterns is crucial to that. App analytics tools such as Google Analytics 4 (GA4) provide an in-depth, event-based view of your store. They can tell you which products are doing well, when your app attracts the most visitors, and how users move through it.You can use this information to plan out your customer acquisition strategies.

4. Multiple payment options

   Inadequate payment options are a major disadvantage for e-commerce apps. When a user is all set to buy but can’t, simply because the right payment option is missing, it leads to a negative experience. Not only that, you also lose a confirmed sale.To prevent this, offer a range of payment options in your e-commerce app, and make sure every one of them is secure and safe.

Suggested Read: How to Create an App like Amazon?

5. Push notifications

   Another important feature of an e-commerce app is push notifications. They are very effective at driving up sales. For the customer, push notifications can communicate new product launches, the latest offers and discounts, and reminders about product availability. It is a great way to engage and stay connected with your users.Many users open an app when they receive a push notification on their phone. You can use Appy Pie AI eCommerce app maker to add a push notification feature to your e-commerce app.

6. Feedback & ratings

   A feedback option is a great way to build trust among the users of your app. Feedback matters not just for customers but for you too, because it gives you valuable information. You can use it to gauge how users are responding to your app and improve it accordingly.Structure your feedback option so that it encourages users to leave detailed feedback. Ratings are an important engagement tool too. Since ratings are visible to everyone, good ratings can translate into higher customer acquisition.

7. App customization

   App customization dramatically increases the chances of customer acquisition and retention. When users find an app personalized to them, they feel more inclined to make a purchase.

   For example, some retailers let shoppers configure a product before they buy – choosing colors, styles, or engravings directly in the app. This kind of in-app customization deepens personalization and increases the likelihood of a purchase.

   Suggested Read: Why Does Your E-Commerce Business Need an App?

8. Very few clicks

   Too many clicks create friction, and customers don’t like apps that require a lot of taps to make a purchase. That is why such apps tend to have poor conversion rates. Nobody wants to work hard – particularly not your customers.

9. Shipping status

   This is one of the features that customers look forward to most. The shipping status feature tells customers the estimated arrival date and time of the products they have ordered. It makes the delivery process transparent, and customers are happy knowing when their orders will arrive.


10. Product gallery

    Images are an essential tool for online stores to showcase their products. Unlike in a conventional brick-and-mortar store, users don’t get to see the products they intend to buy in person. This is where a product gallery becomes vital.A product gallery with multiple images of a product from different angles helps customers understand what the product actually looks like. Adding a 3D product visualization tool to your app enhances the whole viewing experience for the customer.

11. Wishlist

    Users like adding items to a wishlist so they can return later without having to browse the store again for what they liked the last time. It also lets them mark products they want to purchase later. Think of it as a bookmark a customer uses to revisit an item. Many eBay alternatives also offer wishlist features, giving shoppers the flexibility to save products they’re interested in and return to them whenever they’re ready to buy.Overall, a wishlist enhances the app’s user experience.

12. An easy checkout process

    After selecting a product, users don’t want to be bogged down by a long, complicated checkout. This is why single-click payments are hugely popular among e-commerce app users – they let people pay in just one tap. An e-commerce app has to deliver in two areas – provide a powerful user experience and boost revenue for your business. Incorporate these features to ensure your app delivers on both counts. Do you have an e-commerce app for your business? If not, this is the right time to create one and grow your customer base. Check out Appy Pie AI eCommerce app builder and get started now!