19 Best SEO Tools for Better Google Ranking in 2021

By Ruchi Gohri | Last Updated on January 5th, 2021 10:45 am | 5-min read

Using SEO tools for SEO is critical. If you are reading this article, you may be looking for the best SEO tool to optimize your website. Fortunately, you are in the right place. After reaching out to more than 20 SEO experts, we have figured out what qualities an ideal SEO tool should have and what tools are impressing them.

And, you need not try every tool because we are here with the list of the best SEO tools available for you. Keep reading and learn about the tools in detail to find the one that suits your business requirements.

To know what features you need in your SEO tool, you should first have a clear understanding of what SEO is and how it works. Here is the post that you can go through to learn SEO basics – What is SEO and How it works?

List of the Best SEO Tools

Here is the list of best paid and free keyword tools that you can use to find relevant keywords, monitor SERPs, analyze search performance, and perform competitor analysis.

Google Search Console

This is a great SEO tool that helps you understand how Google and its users go through your website. With the help of this tool, you can optimize your website to rank better in Google search results. To use this tool, you just need to verify your website by adding the code provided. You can also register using Google Analytics to submit your sitemap for indexing.

Want to know how to create a sitemap? Watch this video to have a better understanding of the same.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Google Analytics

This is not really an SEO tool, but you can’t run an SEO operation without this tool. It is more effective when combined with Google Search Console. With the help of this tool, you can check whether your SEO strategy and efforts are working. The tool provides you with data like traffic sources, organic traffic details, page speed, bounce rate, time on site, and much more. The tool is the best on its own and becomes even more powerful with Google Search Console integration.

Here is a video to have a better understanding of Google Analytics.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

GrowthBar

This is an excellent SEO tool that offers 5 days of free trial to the users. It is a Chrome Extension that specializes in finding the best keywords, tracking SEO rankings, and performing competitive analysis. With this tool, you can easily evaluate your competitors’ performance and reach out to various growth channels, ads, backlinks, and keywords that are doing fine for them. It offers features like keyword suggestions, word count, keyword difficulty score, and much more.

With GrowthBar you can find out how your competitor’s website is performing. Watch this video to learn how you can analyze your own web pages’ performance.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Fat Rank

With this tool, you can search the relevant keywords and find your rank per page as per the keyword optimization. It lets you analyze your website’s performance in a few easy steps. The tool is a Chrome extension and helps you find your rank search by simply typing the query as a URL. The tool is so accurate that you can guarantee 100 percent accuracy to your clients if you are working as their SEO.

Here is a post that you can go through to learn how you perform keyword search – How to do Keyword Research? [Beginner’s Guide to Digital Marketing with Google Ads]

Yoast SEO Plugin

Yoast is an excellent tool for websites running on WordPress. This is the one robust SEO plugin in the whole SEO community which is available for free. The best feature that the tool offers is XML Sitemap Generator. Sitemaps are one of the major SEO factors that help Google find, crawl, and index all your webpages. You need to update your website sitemap whenever you add a new webpage. However, this is not the case if you have Yoast plugin as it updates your website sitemaps automatically.

Watch this video to check out how this tool works.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

SEO PowerSuite


SEO PowerSuite’s Rank Tracker tool is a powerful keyword checker software to track your SEO rankings and find new opportunities to draw organic traffic to your website. It allows checking rich features in SERPs, monitor SERP fluctuations, and analyze how Google updates impact your organic rankings.  

The rank tracker provides stats like the number of searches, sessions, clicks, page views, and also calculates the cost per click, visibility for a keyword, and for a project, keyword difficulty, and KEI, this way helping to make a well-meditated decision in your optimization efforts.

Woorank

The tool offers both free and paid versions for the users to help them manage and track their marketing data reports. The tool allows you to check what keywords your competitors are using so that you could overlap them and get a better search engine ranking. The tool helps you identify the duplicate content, content security issues, downtime with the strategies and procedures on how to fix them.

Answer The Public

Answer the Public is a free keyword tool that helps you find popular blog topics based on eCommerce businesses. It helps you find the relevant keywords to create better content and rank high on search engines. The best part is this tool provides a list of the questions that search engines and other web users ask about certain keyword.

Watch this video to understand what long-tail keywords are and how they can help you rank high when you are an eCommerce business owner.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

SEMrush

This is a great SEO tool that helps you easily assess your Google rankings. The tool creates new ranking opportunities and offers Domain Vs Domain analysis to help you compare your website search results to your competitors. With the help of this tool, you can have a better understanding of your website traffic and search data. The best part is the tool lets you compare your domains and keywords with your competitors.

If you want to know what is a domain name, go through our post – What is a domain name? [How & where to buy one?]

Ubersuggest

This is a free SEO tools that help you fetch keyword suggestions and competition data. The tool offers many excellent features that you can get in the paid and premium SEO tools only. To use this tool, you need to type the seed keyword and the tool will show you detailed data of keyword difficulty with the monthly search volume and much more. Also, it provides you with a list of suggested keywords based on your search.

MOZ

MOZ is one of the best SEO tools that many SEO experts use. Despite Google’s constant algorithm changes, the tool always remains up to date. The tool is a full-service powerhouse for both – site crawl and keywords recommendations. With this tool, you perform a better analysis of how your website is working and how you can improve its performance.

Watch this video to know more about this excellent keyword research tool.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Ahrefs

This is among the best keyword tools that help you find relevant keywords and perform a website audit. The tool offers major SEO tools like Site Explorer to check your website performance, Keywords Explorer to generate monthly search volume, Content Explorer to shortlist high-performing webpages, and Site Audit to crawl through specific domains and check out the technical issues at the page level if any.

You can find out the crawling and technical issues with Ahrefs, but do you know how to fix them? Here is a video to learn.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Varvy

This is the best free keyword research tool that you can use. It helps you with the SEO site checkup and provides you with basic level info. With this tool, you can perform free SEO audit and check data that other free SEO tools don’t allow you to access. This data includes missing alt texts, mobile friendliness, robots.txt analysis, HTTPS setup, and much more. The best part about this tool is that it offers Google guidelines that you can use to fix your website SEO problems.

Google Trends

Google Trends is one of the best SEO tools that have been in use for years. The tool helps you get the keywords with a great understanding of trending topics that can be invaluable for your business. With this tool, you can find the relevant keywords even if you are in a different country and get the rising and top queries based on different geographical locations.

Found’s SEO Audit Tool

This is one of the free SEO tools that you can add to your SEO audit checklist. It helps you rise above your competitors. The tool is easy-to-use and even the marketers with the slightest knowledge of SEO can use this tool to identify and fix common SEO mistakes on their website. To use this tool, you can simply provide your website URL and get an automated SEO audit report of your site instantly. The tool helps you fix both, technical domain and basic content issues.

Remove’em

This is an effective SEO tool that offers various domains and subscription options. This Google rank checker allows you to clean up the artificial links from your content. If you have added the purchased links to your content, you have made a mistake that Google will not forgive. These artificial links make you harm your search ranking. You can use this tool to clean those links up. The tool scans your content and provides you with detailed information including the domains and backlinks that you would need to remove the link from your content.

You can watch this video to know what kind of backlinks you should add to your content to improve your search ranking.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Keywords Everywhere

Just like its name, the SEO Chrome extension tool combines data from almost everywhere using different popular SEO tools including Google Trends, Google Analytics, and Search Console. With this tool, you can find the best keywords and rank better. As this tool uses the combination of various SEO tools, instead of using multiple tools or going through multiple websites, you can just go for this one tool and your job will be done.

Exploding Topics

This is the free SEO tool that helps you find trending topics. With the help of this tool, you can get the keywords for emerging trends. You can use these new keywords to create new content or update your old content. The best feature that the tool offers is you can search the trending topics for different categories based on your business preferences.

SmallSEOTools

SmallSEOTools has the best free SEO checker tool that allows you to keep an eye on the SEO score of your own or competitor’s website. This tool specializes in providing you the SEO score of any website that reflects whether or not a site follows the best SEO practices. The SEO score checker tool is a web-based service that asks the users to place the URL for finding the SEO score within no time. Besides SEO score, this tool also lets you know about MOZ authority, backlinks summary, Google PageSpeed, URL analysis, and many other factors free of cost.

Conclusion

That was all for today! The tools listed in this article can help you get a better understanding of how you can rank high on Google or any other search engine. However, there are various other things about your site hidden behind the Google curtain that you can never get a look at. If you know how to leverage the SEO best practices and get the best out of these SEO tools, you can surely make your website well-optimized to show up in the right search queries results.

Visit our Appy Pie Academy to go through various other training and courses to have a better understanding of how you can speed up your business growth.

Citations-

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About The Author

Ruchi Gohri, content writer at Appy Pie, has penchant for writing. With over 4 years of experience, she plays around with words elegantly, crafting simple content for all to read. In her free time, she loves her couch either to read or catch on her sleep.