Vivek Srivastava

Vivek Srivastava

Co-founder & Author at Appy Pie

Vivek Srivastava, co-founder, Appy Pie, is a digital analyst and writes extensively about website and app promotion. He has over 8 years of experience in outbound and inbound digital marketing, website analytics, social media, conversion rate optimization and business analytics. Before entering the Digital arena, Vivek covered technology news for TV channels, Local Newspapers and Radio Channels. He also has a keen interest in music and he enjoys playing music instruments.

What is Metaverse and How Does it Work

What is Metaverse and How Does it Work? [The Metaverse Explained]

Vivek Srivastava
By Vivek Srivastava | February 2, 2022

Metaverse was founded in 2017 by Eric Gu, who is also the founder of ViewFin. The first phase of the Metaverse project began at the end of 2016, when the development team created a whitepaper. After that, in February 2017, they launched an Initial Coin Offering (ICO) for the project and received $30 million in investments. The main goal of the Metaverse project is to create a blockchain ecosystem that consists of multiple applications and services, which can be used both by businesses and ind[...]

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What Is Ethereum And How Does It Work - Appy Pie

What is Ethereum And How Does it Work? (A Beginner’s Guide to Ethereum)

Vivek Srivastava
By Vivek Srivastava | January 31, 2022

Ethereum is the second largest cryptocurrency behind Bitcoin with a market cap of $46 billion. A lot of big companies use Ethereum, such as Microsoft, JP Morgan, Toyota and Samsung. Many ICOs take place on the Ethereum blockchain. But, do you know what Ethereum is and how it works? In this article, we’ll explain in detail all about Ethereum and how Ethereum works. What is Ethereum? Ethereum is an open-source blockchain-based platform that runs smart contracts: applications that ru[...]

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Top NFT Influencers to Follow in 2022

Vivek Srivastava
By Vivek Srivastava | February 3, 2022 | 3-min read

In the past, influencers were seen as ‘the new celebrities’ and were quickly snapped up to promote brands. But with that came a lot of invaluable content. Brands had to find the right ones and invest in them to make it worthwhile. In an NFT world, this would change. Influencers would be able to make their own merchandise, monetize their videos and create a brand that people would want to buy into. Why would they do this? Because they could. NFTs would allow them to sell directly to f[...]

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