Vivek
Vivek

Vivek Srivastava, co-founder, Appy Pie, is a digital analyst and writes extensively about website and app promotion. He has over 8 years of experience in outbound and inbound digital marketing, website analytics, social media, conversion rate optimization and business analytics. Before entering the Digital arena, Vivek covered technology news for TV channels, Local Newspapers and Radio Channels. He also has a keen interest in music and he enjoys playing music instruments.

Complete Step by Step Guide to Starting A Small Business

A Step-by-Step Checklist for Starting a Small Business

Vivek
By Vivek | December 6, 2019 | 3-min read

Many people dream of having their own business. Small businesses account for 99% of all businesses in the world. Businesses are the result of people’s aspirations for financial freedom, a career that grows with them and the path to achieving their dreams. Thousands of small businesses are started each year. However, only 1% of them are posited for success and less than 0.005% become major businesses. Why is that? The major flaws of most businesses lie with its founders. The success of a[...]

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The Ultimate Event Planning Checklist (+Free Guide)

The Ultimate Event Planning Checklist [with A Concise Guide]

Vivek
By Vivek | November 25, 2019 | 4-min read

Imagine you’re going about just the perfect day of the year. You woke up to a moderately sunny day accompanied with pleasant weather, right on time to observe the morning dew. You warm up a nice cup of coffee, grab the day’s newspaper, make the most perfect toast of your life. Read the newspaper, get ready for work, drive without ever needing to stop for traffic. You reach your workplace, get your favorite parking spot and walk in with a positive outlook on the day ahead. As soon as you step[...]

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Why Multi-Agent Systems will Make AI Better

Why Multi-Agent Systems will Make AI Better

Vivek
By Vivek | November 15, 2019 | 3-min read

We live in a time where pattern recognition AI is commonplace. All major websites on the Internet use this technology with Google using it for its search algorithm. However, pattern recognition is a basic application of AI which doesn’t justify what AI is supposed to be. However, we’ve got to a point in AI’s life cycle where it is feasible to create a learning AI that performs tasks according to everything it’s learned. While learning AIs still seem like a futuristic concept, they are[...]

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What is growth hacking?

What is Growth Hacking and Strategies for Startups

Vivek
By Vivek | November 1, 2019 | 5-min read

Growth hacking, a relatively new field in marketing, is a blanket term for strategies focusing on brand growth. Growth hacking makes it possible to go beyond the general demographics of the target market and look into data points like their internet usage, the devices they use, what they are looking for and their buying triggers. The term is related to startups, which need massive growth in a short time on micro budgets. Growth hacking has only been around for a few years, but it’s already [...]

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Why Virtual Reality Has the Potential to Shape the Future

Why Virtual Reality Has the Potential to Shape the Future?

Vivek
By Vivek | October 23, 2019 | 4-min read

VR’s journey as a potentially revolutionary technology has been rather bumpy. It’s never really broken through the proverbial ceiling, at least not like contemporary technologies such as machine learning, Natural Language Processing (NLP), and even the Internet of Things (IoT). The use cases haven't disrupted any industry, nor has there been any breakthrough app that puts the technology in the hands of the end-user.  You won’t have to browse for long before bumping into a blog declarin[...]

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History of Artificial Intelligence – A Brief History of AI

Vivek
By Vivek | September 23, 2019 | 5-min read

Artificial Intelligence. Machine Learning. Deep Learning. There you have it - the buzzwords of the 21st century. Essentially, AI is the larger set here, and all other related terms are its subsets. For instance, machine learning is a way to achieve artificial intelligence. Deep learning is a way to achieve machine learning. The purpose of this guide is not to explore the nuances of these terms. Instead, it’s about telling you the complete history of AI. PSA: The concept of AI is mu[...]

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How Mobile Apps Impact the IoT

How Mobile Apps Impact the Internet of Things (IoT)?

Vivek
By Vivek | September 11, 2019 | 4-min read

IoT or Internet of Things is not a new concept in the tech industry. It has existed for over three decades and was in its prototype phase when the Internet took off. With increasing advancements in technology, IoT is a hot commodity in modern tech and is high up in future potential alongside AI and Machine Learning. In essence, IoT is a form of M2M communication over a connected self-preserved ecosystem. IoT was a concept that had minimal application in the consumer market until the explosion[...]

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Video Marketing for Dummies A Beginner’s Guide

Video Marketing for Dummies: A Beginner’s Guide to Video Marketing

Vivek
By Vivek | August 21, 2019 | 6-min read

Video marketing is not something new to the online environment. It has been around for quite a while and it has become a popular form of marketing. In essence, video marketing is the act of promoting your brand through video platforms and social media. Video marketing is a recent phenomenon. In fact, a video-marketing based business approach only took off as a philosophy in 2019. It is a well-known fact that visual knowledge is always easier to retain. Almost 90% of visual knowledge is retain[...]

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How to start your own Podcast?

How to start your own Podcast – The Ultimate Guide for Beginners

Vivek
By Vivek | August 5, 2019 | 8-min read

In this post we are going to talk about starting a podcast and give you a breakdown of the entire process from the scratch. This post covers the following topics: How to start a podcast? What you need to make your own podcast? How to record a podcast? How to edit your podcast? How to launch a podcast? How to make money from your podcast? The audience for podcasts is expanding and the reason for the popularity is the sheer convenience of accessing all that audio content[...]

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creating-app-journe

How to Create a Customer Journey Map – A Step-by-Step Guide

Vivek
By Vivek | July 15, 2019 | 3-min read

In this post I am going to tell you how you can create a customer journey map, but before we get into the ‘How’ of it, let’s try and understand what a customer journey map means. What is a Customer Journey Map? A customer journey map is a visual representation or an illustration of all the touchpoints that a customer has with the brand both, online and offline.     Why do you need a custome[...]

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