Snigdha
Snigdha
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The Content Head at Appy Pie, Snigdha has had a passion for writing since she can remember and feels lucky for making it her career. With a total experience of 11 years, she has dedicated the last 6 years to hard-core content writing and management. She actively writes about all things related to Social Media & more. In her spare time, she would either love to read curled up on the couch or take a bag of necessities (including a good book) and drive off into the sunset.

Chatbot vs Live Chat

Chatbot vs Live Chat: The Right Choice for a Small Business

Snigdha
By Snigdha | October 8, 2019 | 5-min read

Customer support is a crucial aspect of any business. No matter how competent or reliable a product is, a good customer support base defines its utility. Without good customer support, a product is destined to fail. There is a reason why most successful companies go to great lengths to provide good customer support. Some companies are infamous for their terrible customer service and support. Retail chains and banks are often ranked the lowest in this regard but even they mostly have a customer a[...]

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5 Powerful Reasons You Need to Use Video Marketing

5 Powerful Reasons Why You Need to Use Video Marketing

Snigdha
By Snigdha | September 16, 2019 | 5-min read

In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, videos are nearly impossible to avoid. For marketers, this is a great opportunity. Social media, b[...]

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How to Set up an Engaging LinkedIn Company Page

How to Create a Company Page on LinkedIn to Promote Your Small Business?

Snigdha
By Snigdha | September 2, 2019 | 5-min read

Creating a LinkedIn Company Page is a valuable tool for businesses to promote products and services, establish a strong brand image, recruit quality talent and share informative insights or updates. With a user count in the hundreds of millions, LinkedIn is the top social media network for professionals across many industries, so many companies, especially those that sell business-to-business products and services, can benefit more from investing time and effort here than on other popular social[...]

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Webinar Feture image

How to host your first webinar – a step-by-step guide

Snigdha
By Snigdha | August 3, 2019 | 5-min read

In this blog post I am going to tell you the right process to host your first webinar. That’s not all though! There are some great takeaways for those who have a long running webinar in here as well! So, let’s give you an overview of all the things that you are going to learn in the post below. Understand what a webinar is (Webinar definition) A game plan to host your webinar Detailed step by step guide to host [...]

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10 Blog Title Generators | Blog Post Idea Generators for Beginners.jpg

10 Blog Title & Idea Generators for Beginners

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By Snigdha | July 11, 2019 | 3-min read

Are you stressed looking for some interesting blog topic ideas? This post is the perfect solution to your stress as it lays out the top 10 blog title generators. It is natural to hit the proverbial bloggers’ block when you are stuck with the old topics and your creative faculties seem to have abandoned you. This is where web tools can help you come up with some brilliant blog post ideas. Before we get into the tools, let’s see what kind of an impact a headline has on the reach and c[...]

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Google Firebase for Startups – Must-Have or Nice-to-Have!

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By Snigdha | June 19, 2019

Startups have been falling head over heels in love with Firebase, the wildly popular Backend-as-a-Service app development platform. This popularity may be owing to the fact that Firebase can be a big help in case the business lacks resources with a technical background, or in case there’s no one familiar with the backend. What is Firebase? – A brief history of its evolution. Almost a decade ago, Envolve entered the market and over the past few years evolved into Firebase as we know it toda[...]

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mobile app development guide

25 Best Programming Languages for Mobile Apps & Top Mobile App Development Tools & Frameworks

Snigdha
By Snigdha | January 17, 2019

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best app maker

The Top Mobile Messaging Apps Around the World – 2018 [Map Included]

Snigdha
By Snigdha | October 19, 2018 | 5-min read

App Builder Appy Pie: Let’s face it, we are all slaves of our instant messaging apps and every time our smartphone goes ‘ding!’ there’s nothing we can do to resist taking a quick look at it, even if we are at office, in a movie theatre (yes, we all do it!), in a meeting, at home, or even when we are at a formal dinner with the Queen of England! It is addictive, it is fun, it is important, and well it is a great way to stay connected at all times! Now, according to the 2018 report from S[...]

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make app

How To Design An Effective Mobile Ad Campaign [An Ultimate Guide]

Snigdha
By Snigdha | October 3, 2018 | 10-min read

In this post we are going to offer you a step-by-step guide on designing an effective mobile ad campaign. If you are an app owner and this app forms a critical part of your revenue strategy, then it is important that you advertise it effectively. Advertising your product is a necessity today. No matter how great your product is, if people are not aware of what you have for them, you are going to lose out on clientele and sales. If your product is an app, or your app is selling your core produc[...]

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make my own app

How to Speed Up Mobile App Development? [Top 5 Tools]

Snigdha
By Snigdha | September 25, 2018 | 3-min read

Let’s put it out in the open, building an app for your business is going to be an expensive affair and it not only requires you to pour in some serious resources, but also needs a considerable amount of time before it can be launched to the target users. It might be so that you do not have as deep a pocket as is needed for building an expensive mobile app, or the situation might be such that you must get to the market quickly to capture an opportunity. Now this can prove to be a turning point[...]

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