A digital marketing expert, Lalit has over 10 years of combined experience in SEO, SMO, and content writing. For the past 2 years, he has been actively writing for Appy Pie Blog on current digital and app marketing topics, and future technologies. He loves playing cricket and digging deep into national politics & current affairs when he has time on his hands.

build an android app

Apple Fall Event, 2018: A Bigger iPhone & An Improved Apple Watch

By Lalit | September 13, 2018 | 5-min read

App Builder Appy Pie: This Wednesday witnessed the much awaited and badly anticipated annual fall product event for Apple. One of the ‘biggest’ highlights was the iPhone XS Max which, at the screen size of 6.5” is the biggest iPhone launched yet, and the most expensive as well. The event that was held in Cupertino, California, Apple’s headquarters was awaited with a lot of speculation and announced not just new iPhones but an all new Apple Watch as well. iPhones form the most important[...]

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apps maker for android

Advantages of A/B Testing in Mobile Apps

By Lalit | September 7, 2018 | 2-min read

App Builder Appy Pie: When you are developing a mobile app of your own, you have to watch it like a hawk! It is one of the prescribed best practices by anyone who is in the app development business to thoroughly test the appMobile Application Testing Services for iOS and Android At Appy Pie, we offer a range of mobile app testing services across all major mobile devices, platforms, and domains. With years of experience in mobile testing, we offer end-to-end testing and QA services for both, fun[...]

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how to make an ios app

Top Reasons Why iOS is All Set to Be the Future of Mobile App Development

By Lalit | August 31, 2018 | 8-min read

App Builder Appy Pie: Not so long ago, the focus of the digital market lay on the web, it is only recently that there has been a massive almost unpredictable change in the line of events as every digital entity is trying to gain specialization in mobile. There is a ridiculously high growth in the demand for smartphones and they are gaining a whole lot of importance even in the bigger scheme of things. It is for this reason that the demand for skilled mobile app developers is also on a steady ris[...]

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Reasons Why Retailer Mobile App Use Has Doubled

By Lalit | August 28, 2018

App Builder Appy Pie: The trend of online shoppingShopping App Builder Make a shopping cart app for your ecommerce store and advance your audience reach. With the shopping app, you can now enhance the shopping experience of your potential customers and attract new customers. has been on a steady rise, for quite some time now. Recently, it was established through a study conducted by Synchrony – the financial services firm, that the inclination towards adopting retail mobile apps has increased[...]

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Why Facebook Debarred a Quiz App?

By Lalit | August 24, 2018

App Builder Appy Pie: The digital world has always been under scrutiny in matters pertaining to the privacy and security of user data. In a recent event, Facebook, the social media giant debarred a quiz app from their platform as they refused scrutiny over concerns that data that they gathered on as many as 4 million users may have been misused. Facebook, on Wednesday mentioned that they took action against an app called myPersonality when they discovered that the app was sharing the user infor[...]

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app creation

Mobile App Development – What we’re doing and where we are headed?

By Lalit | August 22, 2018

App Builder Appy Pie: It would not really be an over-statement to say that mobile app developmentCustom Mobile App Development and Design Services At Appy Pie, we offer end-to-end custom mobile application development services that help you stay on top of the latest mobile trends and keep your business in the hearts and pockets of your customers. We have an outstanding team of highly skilled and qualified app developers who combine their expertise and deep knowledge to create next-gen mobile ap[...]

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How to Use Twitter for Marketing? [A Competitive Guide]

By Lalit | August 13, 2018 | 8-min read

App Builder Appy Pie: No matter what your business may be, it is important that you pay attention to market it to the relevant audience. The marketing efforts and strategies take a long time to plan out, and have evolved quite rapidly, especially since the big technological revolution that just seems to go on forever! The digital world, the social media channels, and the ease of access and engagement of practically every user group with all things related to social media has managed to change th[...]

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10 year old or 82 years young, App Development is for everyone

By Lalit | November 28, 2017

App Builder Appy Pie, Nov 28: App development is the new age version of getting on the social network – everyone’s doing it! This trend came to light at Apple’s annual Worldwide Developers Conference (WWDC), 2017 in San Jose. The traditional keynote was held for the first time at the McEnery Convention Center after a number of years. The WWDC event this year saw a participation distributed widely across all kinds of ages, nationalities, and varying skill sets. The youngest app developer Yu[...]

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Mobile apps

How to Distribute Custom iOS Apps for Businesses?

By Lalit | November 24, 2017

App Builder Appy Pie, Nov 24: Considered as ‘the next frontier of business promotion’, apps have not remained a small piece of software, but has extended its horizons and become a vital part of everyone’s lifestyle. Today, the app bandwagon is beyond limits. Almost every day, thousands of smartphone apps of diverse types are created and deployed on app stores, which includes free apps, paid apps, apps allowing in-app-purchase, apps built for in-house processes, apps with monetization optio[...]

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virtual reality & augmented reality mobile app development

Appy Pie Recognized As a Leader in App Development by Gartner

By Lalit | November 23, 2017

App Builder Appy Pie, Nov 23: Appy Pie, the leading cloud-based mobile app builder company to offer an easy yet substantial app development interface, today announced it has been named a leader in Gartner’s 2017 Reviewers’ Choice for App Development Software. The company has been recognized for its three different high-end features, including overall performance, ease of use, and customer support. The Reviewer’s Choice results are solely based on the scores Appy Pie’s existing and former[...]

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