Aasif Khan is an SEO specialist with an experience of 10+ years in the digital marketing industry. Today, he is an expert in SEO, SMO, SEM, and is also one of the top contributors to Appy Pie Blog. He writes about the ongoing trends in the digital marketing industry. He loves working out in the gym and also spares some time for hobbies like playing cricket and reading books among other things.
A Beginner’s Guide to Google My Business
There are innumerable websites online. With over 6 billion indexed webpages on the Internet, SEO becomes a crucial tool to help a business appear on Google Search. However, even the best SEO strategies can hide your business under the plethora of webpages that already exist. Sometimes your web pages get hidden behind junk websites which is never a good sign. Having your business appear on the first & second pages of Google searches is crucial for your online strategy to succeed. If your b[...]
Why do People Fear AI?
One of the most common reasons why many still oppose AI is the perceived loss of control if something goes wrong. There are some outrageous predictions over what could happen if we implement AI in our daily life. I mean, James Cameron and Stanley Kubrick made their careers out of it. More on that later, one cannot help but agree that AI can benefit us greatly if done right. AI has been under experimentation for nearly half a century now. Its widespread application is however still limited to [...]
Native vs Hybrid App Development – Choosing the Right Development Path for your App
Everything that exists on your phone is an app. For the average user, apps are just icons a screen that do exactly what they were made for. From a developer standpoint, an app is millions of lines of code which consists of a complex logical breakdown for a simple requirement & execution of said requirement to give the required result. An app that appears simple may not be easy to code and vice versa. App development for smartphones has evolved over the years. It is still a new field which[...]
How to Create an SRT File for Video Subtitles?
In this blog I am going to talk about SRT files and how to make subtitles for a video. Anybody who has ever had to create subtitles for video knows the challenges. Here’s what I am going to talk about, in the blog below: What is an SRT file? Why use SRT files? Parts of an SRT file How to create an SRT file? Before we start with the topic of how to make subtitles, let’s get deeper and understand what they are. What are SRT files? SRT files or SubRip Subtitle files are[...]
Most Popular Web Development Frameworks for 2019-20
It is not really news that businesses today need to have a strong online presence and for that building a website is of great importance. The internet and the digital world are evolving continuously and growing at an impressive rate. With this continuous evolution and growth, things are done a lot differently today with scope for experimentation. Smart Web Development The new age customer is not easily impressed. Simply having an online presence is not enough to gain all the benefits that it c[...]
35 Best Email Marketing Software & Tools for Small Businesses in 2019
In this blog post we are going to talk about email marketing, automation, the reasons to use email marketing and finally list out 35 email marketing software and tools that are best suited for small businesses. Social media marketing has been ruling the roost in the recent times, but email marketing is still the big one! Email marketing has been around since the dawn of the internet, but it doesn’t mean it has lost its impact. When planned right and implemented well, email marketing is pretty[...]
A Simple Guide to Geofencing for Mobile App Marketing
Mobile Marketing is a tough challenge to master. On an average, only 4% of mobile users will continue to use your app after one year. Despite being literally within arm’s reach, customers aren’t really that easy to reach for the companies. People’s phones are very personal to them and they hate spam. Therefore, it is important that you market your services to clients in a relevant, more contextual manner. Location and time are two of the most important elements when it comes to mobile mar[...]
15 Best Practices for Effective Mobile App Onboarding
Let’s face it, if users don’t understand your app, they’re not gonna use it! This is where it becomes extremely important to implement effective onboarding. When the onboarding process is designed the right way, the likelihood of conversions is definitely going to be higher. What is App Onboarding? The onboarding process for a mobile app essentially is a series of screens that direct users through an app interface. These onboarding screens have three major purposes: Make [...]
How to Create App Permission Requests No One Can Say No To? (& What to Say When They Say No?)
App Builder Appy Pie: The app users today are expecting a stellar user experience and even a little detail can ruin this experience for them. One of the most common reasons for this to happen is mishandling or poorly planning the permission requests for your app. You must have noticed while trying to install some apps, you get bombarded by permission requests for a number of things like location, camera, album, calendar, contacts, push notifications, and other such things. For most of the apps [...]
An Ultimate Guide To Mobile App Install Campaigns
If you have been working with mobile apps at all, then you must have realized the importance of promoting your app, through organic or paid methods. It is common knowledge that in an overcrowded market that we have today, it is impossible to garner any measure of attention from your target audience if you do not market your product (in this case, your app) in just the right way! In this post we are going to talk about running Mobile app install campaigns, what they are, how they are run, what y[...]
