In-app payments gain 68% to become the most popular feature on Appy Pie

By Aasif Khan | Last Updated on April 7th, 2024 7:35 am | 3-min read

In one of the most interesting surveys, from Appy Pie, the team looked at the apps created in Q2 2018 and Q2 2019. The idea was to identify the apps that integrated the in-app payment feature and to look at the major categories that leveraged its potential. The categories include Professional Services, Information, Online Business, and Food. The survey was conducted internally by the marketing team at Appy Pie who came up with the massive finding that the overall increase in apps with in-app payment feature from Q2, 2018 to Q2, 2019 was an impressive 68%.

Survey Results:

Overall (Q2 2018 vs Q2 2019):

In Q2 2018, a total of 1,670,000 apps were created on our platform, of which 121,000 apps had in-app payment feature
In comparison, Q2 2019 saw a total of 2,120,000 apps made on Appy Pie, of which 203,000 apps had in-app payment feature
This signifies a 68% increase in apps that offered in-app payment between Q2 2018 and Q2 2019

Let’s take a look at four of the most popular app categories on the platform and find out how the in-app payment feature fared in each of those categories.

Professional Service App

This is a category that has come to great prominence in the recent times and we shall now take a quick look at the numbers.

In Q2 2018, a total of 82,000 professional service apps were created on our platform, of which 5,125 had in-app payment feature
In Q2 2019, a total of 95,000 professional service apps were created on our platform, of which 7,300 apps had in-app payment feature
This signifies a 42% increase in professional service apps that offered in-app payment between Q2 2018 and Q2 2019

Information Apps

Information based apps are simple enough and their intent is to deliver news and information in an easily understandable layout which takes them to the things they care about, the most. Some of the most prominent examples include Buzzfeed, Feedly, Flipboard, and more. Let’s take a look at the numbers now!

In Q2 2018, a total of 340,000 information apps were created on our platform, of which 25,500 had in-app payment feature
In Q2 2019, a total of 442,000 information apps were created on our platform, of which 40,664 apps had in-app payment feature
This signifies a 59% increase in information apps that offered in-app payment between Q2 2018 and Q2 2019

Online Business Apps

Businesses have found their way into the virtual world and have started establishing a strong online presence. Customers today expect businesses to have their own mobile apps due to the convenience and ease they offer. Here are some numbers that convey the trends of in-app payment feature in online businesses over the past year.

In Q2 2018, a total of 512,000 online business apps were created on our platform, of which 36,000 had in-app payment feature
In Q2 2019, a total of 677,000 online business apps were created on our platform, of which 62,000 apps had in-app payment feature
This signifies a 72% increase in online business apps that offered in-app payment between Q2 2018 and Q2 2019

Food Apps

The way we avail food services has changed, so has the way we make the payments. More and more people are beginning to use mobile apps to order food and to pay for it. This is not just an empty claim; we have numbers to support it.

In Q2 2018, a total of 112,000 food apps were created on our platform, of which 9,100 had in-app payment feature
In Q2 2019, a total of 118,000 food apps were created on our platform, of which 14,000 apps had in-app payment feature
This signifies a 54% increase in food apps that offered in-app payment between Q2 2018 and Q2 2019

Here are some additional numbers to help you understand the situation better:

Did you know that 70% of the clients prefer the app experience while dealing with a business?

During the course of this survey, it was identified that people consider the shopping app experience as a superior one as apps have an added advantage when it comes to completing a transaction as it is easier to do so, compared to a desktop or mobile website. This statistic is further fortified by the fact that the retailers who have the in-app payments feature added in their app, receive 70% of their mobile payments through their apps. When the customers are using mobile apps, they only need to login once into the app after they have installed it. Now, whether they reach your app through an SMS, a notification, or an email, they can simply resume shopping without having to go through the whole process of logging in every single time. Also, checking out is so much easier on a mobile app where your customers can safely save their preferred mode of payment and details. All it needs is one click and it’s done!

Did you know that apps convert 3 times more than a website?

Our clients who built an app for their business have noticed that it generates 3 times more conversion than the website. As a business owner, you can create iOS, Android, and PWA apps to complete your online presence and encourage higher conversions!

Conclusion

The way of doing business has evolved and so has the way consumers make their purchase decisions. In-app payments feature seems to be growing by leaps and bounds bringing about a boost in revenue for the businesses and a great sense of ease for the consumers. The trend indicates a definite rise for this particular functionality across niches and that is evident in the way businesses are creating their apps, and the way the consumers are using them. Have you tried adding the in-app payments feature to your app yet? Get started now, build your app and see what in-app payments can do for your business!

Aasif Khan

Head of SEO at Appy Pie