In-app payments for retail rose 57% in a year

August 31, 2017 By Appy Pie -- Comments


Appy Pie looked apps created on the platform for Q1/Q2 in 2016 and identified which ones include in-app payment features and compared that to apps created in Q1/Q2 in 2017. The app categories include: professional services – real estate, accountants, etc.; health – doctors, dentists, etc.; food – fast-food, restaurants, caterers, etc.; travel/hospitality – airfare, train tickets, buses, hotels, ridesharing, etc.; and retail – ecommerce/brick and mortar, etc.

Survey Results:

  • Overall (Q1/2 2016 vs Q1/2 2017):
  • 2016: How many apps were created in Q1/Q2 2016 that included in app payment features
  • 32,000 out of 380,000
  • 2017: How many apps were created in Q1/Q2 2017 that included in app payment features
  • 57,000 out of 540,000
  •  What percent increase/decrease was there for apps created that included in-app payment features from 2016-2017
  • 56.14%
  • Category Specific:
  • Professional Service
  • 2016: How many apps were created with in-app payment features — 1,000 out of 16,000
  • 2017: How many apps were created with in-app payment features – 1,800 out of 21,000
  • Total growth: what percentage of growth: 56%

professional services app created

  • Health
  • 2016: How many apps were created with in-app payment features – 1,500 out of 40,000
  • 2017: How many apps were created with in-app payment features – 2,300 out of 56,000
  • Total growth: what percentage of growth: 65%

health apps created

  • Food
  • 2016: How many apps were created with in-app payment features – 48,000 out of 55,600
  • 2017: How many apps were created with in-app payment features – 91,250 out of 93,000
  • Total growth: what percentage of growth: 53%

food apps created

  • Travel/Hospitality
  • 2016: How many apps were created with in-app payment features – 9,000 out of 12,800
  • 2017: How many apps were created with in-app payment features – 14,750 out of 15,100
  • Total growth: what percentage of growth: 61%

travel apps created

  • Retail
  • 2016: How many apps were created with in-app payment features – 26,250 out of 36,700
  • 2017: How many apps were created with in-app payment features – 52,950 out of 53,225
  • Total growth: what percentage of growth: 50%

retail apps created

  • Top 5 markets, where app creators are including in-app payment features in their apps
  • New York
  • California
  • Illinois
  • Massachusetts
  • Texas
  • Top 5 markets, where in-app payment features growth
  • Montana
  • Colorado
  • Florida
  • Georgia
  • Nebraska

Key Findings:

  • In-app payment features grew by 57% since 2016
  • In-app payment features are most popular in Food/Restaurant industry
  • Retail industry experienced the most growth for in-app payment features
  • In-app payment features are least popular in Health industry
  • Health experienced the least amount of growth for in app payment features
  • App creators in New York included in-app payment features in their apps the most
  • App creators in Texas included in-app payment features in their apps the least
  • Montana experienced the most amount of growth in in-app payment features
  • Nebraska experienced that least amount of growth in in-app payment features

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