In-app payments for retail rose 57% in a year


By Aasif | Last Updated on December 1st, 2017 1:57 pm

App Builder Appy Pie, Aug 31: Appy Pie looked apps created on the platform for Q1/Q2 in 2016 and identified which ones include in-app payment features and compared that to apps created in Q1/Q2 in 2017. The app categories include: professional services – real estate, accountants, etc.; health – doctors, dentists, etc.; food – fast-food, restaurants, caterers, etc.; travel/hospitality – airfare, train tickets, buses, hotels, ridesharing, etc.; and retail – ecommerce/brick and mortar, etc.

Survey Results:

  • Overall (Q1/2 2016 vs Q1/2 2017):
  • 2016: How many apps were created in Q1/Q2 2016 that included in app payment features
  • 32,000 out of 380,000
  • 2017: How many apps were created in Q1/Q2 2017 that included in app payment features
  • 57,000 out of 540,000
  •  What percent increase/decrease was there for apps created that included in-app payment features from 2016-2017
  • 56.14%
  • Category Specific:
  • Professional Service
  • 2016: How many apps were created with in-app payment features — 1,000 out of 16,000
  • 2017: How many apps were created with in-app payment features – 1,800 out of 21,000
  • Total growth: what percentage of growth: 56%

professional services app created

  • Health
  • 2016: How many apps were created with in-app payment features – 1,500 out of 40,000
  • 2017: How many apps were created with in-app payment features – 2,300 out of 56,000
  • Total growth: what percentage of growth: 65%

health apps created

  • Food
  • 2016: How many apps were created with in-app payment features – 48,000 out of 55,600
  • 2017: How many apps were created with in-app payment features – 91,250 out of 93,000
  • Total growth: what percentage of growth: 53%

food apps created

  • Travel/Hospitality
  • 2016: How many apps were created with in-app payment features – 9,000 out of 12,800
  • 2017: How many apps were created with in-app payment features – 14,750 out of 15,100
  • Total growth: what percentage of growth: 61%

travel apps created

  • Retail
  • 2016: How many apps were created with in-app payment features – 26,250 out of 36,700
  • 2017: How many apps were created with in-app payment features – 52,950 out of 53,225
  • Total growth: what percentage of growth: 50%

retail apps created

  • Top 5 markets, where app creators are including in-app payment features in their apps
  • New York
  • California
  • Illinois
  • Massachusetts
  • Texas
  • Top 5 markets, where in-app payment features growth
  • Montana
  • Colorado
  • Florida
  • Georgia
  • Nebraska

Key Findings:

  • In-app payment features grew by 57% since 2016
  • In-app payment features are most popular in Food/Restaurant industry
  • Retail industry experienced the most growth for in-app payment features
  • In-app payment features are least popular in Health industry
  • Health experienced the least amount of growth for in app payment features
  • App creators in New York included in-app payment features in their apps the most
  • App creators in Texas included in-app payment features in their apps the least
  • Montana experienced the most amount of growth in in-app payment features
  • Nebraska experienced that least amount of growth in in-app payment features

About The Author
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Aasif Khan is an SEO specialist with an experience of 10+ years in the digital marketing industry. Today, he is an expert in SEO, SMO, SEM, and is also one of the top contributors to Appy Pie Blog. He writes about the ongoing trends in the digital marketing industry. He loves working out in the gym and also spares some time for hobbies like playing cricket and reading books among other things.

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