How An App Can Improve Your Restaurant Business?
App Builder Appy Pie, Apr 20: Technology has changed the face and the pace of business in countless ways. If you look around you, everyone is using their mobile phone for booking trips, meetings, online shopping, financial transactions, social media, and many other purposes. However, by far restaurants are the most searched industry by consumers through mobile applications. It has been noticed that 95% users perform restaurant searches over their phone devices and almost 90% users convert it into sales in a single day. Keeping the fact in mind, most of the restaurant owners have started to target and interact with their customers through mobile apps.
Access to mobile internet and its impact on the restaurant industry
Internet has gone mobile and one of the industries to benefit the most from it is the restaurant industry. People are looking for fast food joints through mobile search while they are commuting and are even looking for deals and discounts on mobile.
The millennials are used to (almost addicted to) their mobile devices. They do a lot over their smartphones and tablets, including ordering food and even paying through them.
Food industry, particularly restaurants are leveraging this behavior by creating a restaurant app and then offering them rewards for app loyalty.
With this scenario, creating a mobile app for your restaurant will surely be beneficial in number of ways such as boosting sales, improving brand awareness and building loyalty. A mobile app will build a connection with your customers that goes beyond food and atmosphere; it builds loyalty with your customers. So, it is crucial for every restaurant owner to build a beautiful and highly functional app for their restaurant business.
What are customers looking for in a restaurant app?
It is no surprise that customers are looking for convenience and they have found it in mobile apps. There are thousands of features that you may think about adding to your app, but not all of them would make your customers happy. Let’s take a look at what your customers want in your restaurant app and their dining experience.
- Streamlined ordering/dining
- Engaging user experience
- A reason to return
The average customer wants to cut the noise by using your restaurant app. this means they want an interface that is simple menu browsers, clear display of pertinent information including operational hours, make reservations, order food (if your restaurant offers delivery) and any such other feature. This means the pressure on your service staff is reduced and you have a virtual maître d’.
Even if you have gotten someone to download your app, there is no guarantee they are going to use it or even keep it! The only way to make sure that you retain your customers is by engaging them in different ways like integrating social media, adding real-time directions or a food delivery tracker, an image gallery with the menu and anything that you believe will do well to engage your customers.
So, you got someone to download your app and use it once, now what? You would have to give them a reason to come back to your app and use it again. Adding a loyalty card program to your restaurant app gives them a pretty lucrative reason to return.
Now, it goes without saying that app features are the key to achieve your business goals. According to various studies, before attending a restaurant, people browse for location, menu, price, followed by placing an order and making reservations. So, if you are looking at creating an app for your restaurant you must consider the following features:
- Add map to your restaurant app on the map and enable GPS led directory for real time direction
- Add geolocation feature such as geo-fencing to reach your audience, specifically
- Integrate an option to display your menu including the day’s specials
- Add a booking section to take orders or table reservations
- Add loyalty card feature to boost customer retention with gifts and rewards
- Integrate push notifications, text messages, and emails, and let your customers know about latest offers so that they keep on returning for more
- Add a review section for customers to receive feedbacks, with text and photos
- Create contact section to display your address, phone number and more
- Embed videos, images, and other media content to enhance user experience
- Create a referral code system
These essential features are the must-have features for every restaurant app. In addition to this, for getting a steady amount of app downloads, you also require to create an efficient app description.
So, if you are looking to enhance the sales of your restaurant business through app, you can now create it in a matter of minutes with the awesome App Builder, Appy Pie.
You need no coding skills – just a great idea, a dash of creativity and less than 10 minutes of time – to develop an app for your restaurant and publish it to different app stores in a multiple languages.
So let those creative juices flow- try out how to create an app at Appy Pie – NOW!!