Lesson Details:
January 20, 2020
Video Transcription: This course is brought to you by Appy Pie as part of
our Academy series.
Hello and welcome back in this video I'm going to tell you what backlinks are
how to make them how to generate them and why we would use them so let's get straight
into it what are backlinks are also known
as inbound or incoming links and they are links to your website from another
place on the internet they are extremely useful to search engines because of they
give a good indication that a website is popular another website adding a link
to you is essentially a vote for your website as it shows their customers that
they think your website is worth visiting in addition to promoting your site
via social media, it may be worth seeing if you can get links to your domain
included everywhere else for example if you a trade supply firm and the stores
and tradesmen who you use have links to your website on their own sites these
backlinks will generate visitors to your site they will also show search
engines that your site is relevant to the type of people who are interested in
those particular products or services using backlinks for SEO or search engine
optimization search engines will consider up that search engines will consider
the quality of the backlinks when indexing and ranking a website a good the backlink will have most or all of the following attributes it will come from a
reputable source if a website is very popular it's highly relevant to the keyword that is being searched and it's generally considered to be reliable and
trustworthy the links provided by that site will be viewed positively by
visitors and search engines it will be included on a page which contains
relevant information links added to pages which are relevant to your website
will be viewed as spam by search engines and penalized in the rankings this is
to deter people who try to cheat the system by placing a large number of links
around the web in hope for unfairly gaining visitors a form of blackhat SEO the
link text will be a relevant keyword link text or anchor text is the visible
link on the screen ideally this text should be a strong keyword as this clearly
shows visitors and crawlers what the link is about and therefore its relevance
to a search term for example if I wanted to link Google I could do so by
writing www.google.com/mapmaker Inc was about or if it was relevant unless you
are already aware of the website a strong backlink will be a relevant descriptive
keyword my example link would be far more successful if my anchor text was
search engine your own website will be of good quality strong backlinks are not
good to you if your website isn't helpful to visitors who arrive there ensure
all of your web pages are easy to navigate and are filled with relevant
keywords content and information even if a site receives a lot of visitors to
it's home page if they're not finding what they need and are still clicking
through to other pages on your site, this may also harm your search engine
ranking knowing how to use backlinks to leverage your visibility in search the engine is a crucial element of SEO following what I've just said you can
ensure you're making the most of your website's backlink profile there were a
few good ways to make backlinks and the first one is to pay someone else to do
it for you, for example, you can go to a website like Fiverr.com and search for
backlinks and then all of these come up but you want to be aware of ones which
will generate negative SEO like this one there will blast six hundred and sixty a thousand backlinks although it does say beware about the negative SEO so just
make sure you look at what you're buying as that is very important another
great SEO backlink tool is on small SEO tools calm and then you need to scroll
down as you can see here to backlink tools and then you can click on backlink the maker just here and then all you need to do is paste in your URL or domain and
then click make backlinks this particular backlink generator only generates
high-quality back things for you so it doesn't generate any bad SEO as you can see
if I paste in my domain and click make backlinks you will then see what is made
for me here we go so, first of all, we have built with then we have validator and
then we have huis and Alexa Alexa and just a lot more high-quality backlinks as
you can see to scroll down adds about thirty-two there you go and that's all of
them then as you scroll down you can see which ones have been finished and
which ones haven't and you need just wait until they all say ok so that means
they are all finished so yeah that is small SEO tools calm slash backlink -
maker and that is absolutely great I recommend using or five up whichever you
would rather use or both so yeah that's great and that's back things so thanks
for watching thanks for listening I hope you enjoyed it and I hope you learned
a lot I'll see you in the next one goodbye.
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