Lesson Details:
January 20, 2020
Video Transcription: This
course is brought to you by Appy Pie as part of our Academy series.
Hello and welcome back as you can see I am currently searched sim-free mobile phones
or Google now you're thinking what on earth is he doing now as you can see just
underneath the search it says volume 12100 per month as you can see the first
one there and then cost per click CPC is one pound thirty-two and after that it
says the competition data and then there's a little star after that so in this
video I'm going to give you information as to what enough this is how to get it
as it is so so so helpful and important to you and yeah I'm just going to talk
about it to you so let's get straight into it first of all as you can see
that's the data we've been talking about just here it's underneath the search
box where you search what you're going to search and then there's a button
there's a little button down here that says add or keywords we'll get into
that little bit later and then if you scroll down searches
related to this you always have all of these but all of these are added now
because of that because of this little tip I'm about to give you now these are
super helpful it says how many searches worldwide per month each of these
phrases get so as you can see this phrase here sim free mobile phones gets exactly
twelve thousand one hundred searches per month worldwide which is less than I
fought to be honest and the cost per click for it is one pound thirty-two I've
currently got name British pounds but you can change that two dollars or any
currency you want alright so let's talk about what this is head over to the
website keywords everywhere comm and that is where you'll find this out so
click install for Chrome and they will take you to the Chrome Web Store and
this is exactly where you will want to where you want to get it so what you
want to do is click Add to Chrome I've already done that but then it'll go
through a little thing for with you so so telling you basically how to add it
to Chrome once you've done that I'm just gonna head back to the website because
it will it will open the website once you've installed it and it'll take you to
this website it will take you to this page on the website alright so once
you've got it installed there will be a little K at the top right on your icons
this is where your extensions go as you can see I've got a couple up here and
then you want to click it and then click update settings and as you can see
you've got to put an API key in just here now to get that all you have to is
putting an email address and they'll email you your API key and then you'll get
access to this Chrome extension and it'll start working and this is also where
you can change the country so you can either be global or Australia Canada India
New Zealand South Africa United Kingdom or United States and it also says new
countries are added every month so they're still updating this and improving it
for everyone to use which is fantastic now you can enable or disable metrics so
there's the volume the cost per click and the competition now just for this I'm
going to disable the competition just so you can see what it's like when one's
being disabled and then you can enable or disable the extension on any of these
websites as this works on a lot of different websites as you can see just here
so that is absolutely fantastic it does work on YouTube oh yeah it does say it
does work on YouTube as well which is really awesome so yeah that's always
there eBay that's a good one Amazon so if you want to sell stuff on websites
like that as well that's what's always handy and then you can highlight a
volume highlight a cost-per-click or highlight a competition if it is over a
certain amount like this and then you can choose the colour you highlight it
with as well which is awesome but I'm not going to do that as I don't know
don't care and then yeah so now let's go back to this search and I'm going to
tell you what this ad all keywords button does so you can either click the add
all keywords just here or you can click the little star just here I'll click it
here and then once you've clicked it you'll have all of those keywords the
similar to this saved for you so where will they be saved once again you want
to click that it ok and then go to my favourite keywords just here which is
really easy and as you can see it has saved just the first one oh yeah sorry if
you just save the use the star just here it just saves the one you've searched
but if you use the button at the bottom right which is adult keywords it will
save all of them so if I go back to it now where is it here it is and then
refresh the page there we go it has all of them on here now so all of the ones
down here as you can see are now on here so absolutely fantastic so now we know
what that's all about you can always copy them so that if I click copy they're
all copied so if I then go to pay something it'll paste them all you can get
them to an excel a CSV a PDF or you can print them so that is absolutely fantastic
you can either copy them or export them or print them them basically so it's
awesome and then I'm gonna select all of them and delete all of them so you can
either delete selected if you've selected them or if you want to delete all of
them you can just delete all of them by clicking delete old like that so that's
really easy to use so we're just gonna have a look at a few different searches
and what the different information is like on them so as you can see that's SIM
free mobile phones we've already done that so I'll close that page now the next
one we've got is solid wood flooring now the volume for that is nine thousand
nine hundred the cost per click is to pound forty eight and the competition is
one now what I'm going to do is change this to dollars real quick so if I go to
currency and go all the way to the top United States dollar and then refresh this
page you will see that it's now in dollars and you'll see it's also now got the
competition gone because I unpicked it so that it's gone so that's awesome so
you can see that it does work and as you can see the volume is nine thousand nine
hundred and the cost per click is three dollars and 22 cents that is fantastic
so the person who is paying to get this top search result pays three dollars
and twenty two clicks for each click so if I click that right now it costs them
three dollars it says mental so yeah that's the data from that and then if you
scroll down you get the such information for the next few keywords keyword
phrases down here as well so the best one with the most searches is thirty-three
thousand one hundred and as engineered wooden flooring and that is $4.99 which
is insane so we've had a look at that one now let's have a look at a few more
so next we have their website again and then they'd also have a youtube channel
which is called keywords everywhere but I'm not going to go into that right now
I'm just going to leave that so I'm going to close that you can search that
yourself and the next one we have we search is learn programming okay so this
is online courses or anything like that for programming as you can see I'm just
gonna refresh the page as it's still in pounds and yes so there you go it's for
fourteen thousand eight hundred searches a month worldwide and the cost per
click is $1.99 so yeah that's that for learn programming I would thousands more
to be honest because that's not that many worldwide but I guess is a mump so
this is an average as well so yeah that's that and if we scroll down as you can
see the best one is learned to code so people search for learn to code the most
and that is four dollars and twenty eight cents and thirty three thousand
searches so if we click that as you can see the data all comes up at the top
here the top ones code Academy code school so if you can get to the top here
you will be able to sell your product very well I must say that that's really
good I must say thirty three thousand years awesome and the next one we have is
online courses a UK as you can see so this is mainly gonna be people in the UK
paying because if you're paying from America it's a bit a bit of a waste of
time but I suppose yes as you can see the main one is Open University which is
the University in England where I'm from and that gets five thousand four
hundred search results a month search result sorry I mean searches a month
that's the volume per month not search results the amount of search results is
here it's about 130 million and the cost per click is one dollars and eighty
three cents so that's not too bad really only pay one dollar yeah that's a a
university a bit like a college I think they called in America so yeah that's
that I'm not too sure I'm gonna be honest with you and then as you can see we
scroll down we have all of the others so the most expensive one is online
college courses UK that's two dollars fifty five and only gets 590 searches a
month so that's quite crazy really how those alright next we have SEO online
course now for that it only gets 720 searches a month it but it costs 3 pounds
85 if i refresh that you'll see in dollars that it is five dollars so that's
actually actually crazy so this Linda website pays five dollars per click on
their ad which is insane absolutely insane so if I change that just to SEO as
you can see it then goes to six hundred and seventy three thousand and it costs
four dollars and sixty so it's actually gone yeah it's gone down SEO cost
Celeste SEO online course which is a spice really our before that SEO people
would be paying more for that but they're not so yeah that's that and we've
just got two more after this the first one is ready mixed content not concrete
sorry and that it gets four thousand four hundred searches a month it costs
only forty pence or how many cents let's see it costs fifty two cents per click
so this ready to pour down here is paying fifty two cents per click and I'm
pretty sure that's UK only yet Cody okay that's probably a British based
business and they're paying about forty forty pence or fifty two cents and there's
four thousand four hundred search result not results sorry I keep saying I
don't know why four thousand four hundred searches per month and then as you
can see you have all of the other searches ready mix cement being cue that one
looks like it's not working probably or there's not enough data to actually take
it in because it looks like two hundred and ten is the minimum they put on here
which is very interesting and finally we've got uPVC windows which is a type of
window which you can buy if your house spiders what that'd be an interesting
one because people do like to pay advertise like you know there's always people
saying buy doors and windows buy doors and windows this is how much they pay
four dollars and twenty six cents per click which is crazy absolutely crazy and
it gets four hundred and no not four hundred forty nine thousand five hundred
searches a month which is which is pretty pretty insane really and then as you
can scroll down you can see all of these ones none of them you get too many
uPVC windows online that gets a bit $3.05 or here we go uPVC windows
made-to-measure only gets 590 searches a month but it gets four dollars and
forty cents yes so that would be able to be about three pounds 30 pence it
slightly difficult to change it just in my head but that's about that's about
ish that's about right but yes if we do another search right now which is for
Windows like that it might become up it might come up with Microsoft Windows
here there we go but it matter-of-fact Anglian home who are selling windows
that gets 1.8 million that's crazy they are paying four dollars and twenty-five
cents to get to the top there so if we click on their website you can see yes
so it doesn't look like let's say uPVC windows let's just click on one real
quick sorry this is nothing to do with SEO or anything but it's interesting
yeah you can't actually buy it straight from their website which does make it
interesting you can't actually buy straight from their website all you have to
do is get a quote so that is interesting because they're not actually selling
products straight online that's really interesting actually wait wait wait let's
see if they're sending something else nope it looks like you need a quote for
everything that they sell that's crazy they paid that much and all they do is
give quotes they don't actually sell products straight online that's pretty
pretty crazy really but when they do sell products they sell things like conservatories
so the money does come through for them so yeah that is that that is keywords
everywhere if I go back to their main website now is there any easy way to do
this if I go to the Chrome Web Store and then click on here nice so yeah that's
that that is keywords everywhere as you can see this is the web site it says
exactly what it is and what it does and it says how does it work as you can see
there's all these different web sites it works with and you can have a deeper
look into it yourself but I'm just telling you the basic stuff so yeah there's
a button straight from the website to go to the settings by clicking over here video
tutorials it takes you basically to their YouTube videos FAQ contact us so yeah
basically I got a little menu up here with a few different things you can look at
but none of that's too important it's quite simple to use very easy to use and it
works for Chrome and Firefox as well so it's absolutely awesome so yeah that's
that thanks for watching I hope you enjoyed this video and I hope it I hope you
learnt a lot from it once again thanks and I'll see you the next one goodbye.
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