This is a very useful and beneficial method, which needs to be used in any business. Some people believe that this is not real marketing and it doesn’t bring results. But this is not true, because when you will present your product to the potential customers they will see your face, what you are saying and how you can help them improve their business. So, webinars will give you a great opportunity to attract new clients and increase your revenue.
The first thing that you need to do is to create a short intro video. It should be about 2-3 minutes long and it should include some important information about your company and products. Then you need to select a webinar service provider. You can use such companies like GoToWebinar or Webex. Next, you need to create a registration form with your name and email address. After you create a registration form, you need to promote it on your website and social media accounts.
Another great way of promoting webinar is using emails. If you have a list of leads on your website, then send a welcome email with a link to a registration form. Then send another email about the webinar few days before the event. Also you can send a reminder right before the event starts. You can also use social media for promoting your webinar. It is very easy, just add a link on your Facebook, Twitter, Instagram and Linkedin profile.
In this case, we have analyzed the importance of the webinar marketing strategy. We have also analyzed how to start it and how to promote it.