Accelerated Bidding Option

Lesson Details:

Video Transcription: I don't know when you'll be watching this but in August 19th 2019 Google made an announcement that in September 17th approximately a month later this video is brought to you by Appy Pie’s Academy there's gonna be a major change in a delivery for Google ads formerly Google Adwords and here in bold is what it says standard delivery will be the only delivery method for search campaigns shopping campaigns and shared budgets and accelerated delivery is no longer available so if you've been running Google Ads for a while you will see they always ask you how do you want to like do your spending do you want to spend your budget in an accelerated delivery or standard and people have been wasting money doing accelerated delivery because Google just runs more of your ads and runs through your budget faster but the idea really is to do better targeting not more random faster ad delivery so a lot of people have been wasting their money and just to stop that I think Google stopped stopping this entire business of accelerate delivery so if you watching this afterwards you're never gonna have that choice should i do accelerate delivery because it probably won't be possible for you but you might be wondering where did it go if you've been running ads before and so that's where it went Google's taking it down.