A: Social media marketing calendar template
Social media marketing is the process of using social media for marketing purposes, mainly to build relationships and increase visibility. Social media networks such as Facebook, Instagram and Twitter allow users to create and share content that can be viewed and interacted with by other users. This has greatly increased the accessibility and efficiency of conventional marketing, much of which is now performed online. Yet the nature of social media presents many unique challenges for businesses, as well as opportunities to develop relationships with customers and potential customers.
A: Content reuse for productivity boost
According to Hubspot, companies using social media efficiently can expect to see an average return on investment (ROI) of $6.80 for every dollar spent. However, it’s not just about the monetary value – social media is an excellent way to keep your business at the forefront of your customers’ minds and generate brand awareness. How do you ensure that this happens? The answer is – content. It’s true that we live in a world where we are bombarded with information, so brands need to understand how to cut through the noise. How do you achieve this? There are several ways:
Reuse content – this allows businesses to maximize the impact of their message and avoid looking like they’re ‘spamming’ their audience. For example, a company might send a newsletter to its list of customers about a new product, but then post a tweet about the same product a few days later. People that follow that company’s social media accounts will see the same message twice, but they won’t feel bombarded or annoyed by it. Instead, they’ll appreciate the fact that they don’t have to search out the same information from different sources. This will help to establish a smooth relationship with those people.
Include links – links also help to make your posts look professional and to avoid spamming your followers. When you post a link to a piece of content you’ve previously published, people who click on it will see a page that looks familiar – it will be formatted in a similar way and have similar images – giving the impression that it’s been written by a real person, not a marketing robot. When you use links, you also have the opportunity to create blogrolls – lists of other websites that you recommend. In order to build your credibility as a thought leader in your industry, you should try to include sites from other experts within your industry. This will help to improve your SEO and give your business an advantage over competitors.
B: Content creation
There are many tools available for creating content for social media marketing. If you’re strapped for time, you could always pay someone else to create content for you, but it’s not always necessary. You can easily create quality content on your own simply by asking yourself these questions: What topics are my target audience members interested in? What questions do they ask? What solutions can I offer? Then write up some answers to these questions in clear language that people will understand. Use images whenever possible in order to enhance the message you’re trying to convey with your content. Most people will be more likely to share an image than text alone, so make sure you use relevant images in your posts wherever possible. If you find yourself struggling to find good images, there are plenty of places online where you can get free or low-cost stock photos, such as Unsplash or Flickr. Finally, remember that even if you’re writing informative content, it should be enjoyable for people to read, so think about how you would describe the information in conversation with someone else. You should also make sure that your content is useful and easy to understand before posting it online. If people struggle to understand what you’re saying then they won’t engage with it or share it on their own social media accounts or with friends.