My Case Study | Marketing | Online Course With Appy Pie Academy

My Case Study

Lesson Details:
October 07, 2020

I: Introduction

Social media is a communication tool that allows people to connect and communicate with each other via the internet. In the recent years, social media has been used by businesses to get more customers and increase their brand awareness. It has been used for sharing news, photos, videos, music, events and many more.

In this article I will be discussing seo and social media marketing strategy.

II: Body

My case study

I own a small business which deals with film production, I have several clients who are international, they have a lot of fans on facebook, twitter and youtube. Their fan pages have a lot of followers who keep checking their updates several times a day.

I have decided to use these social media channels to promote my business, I started by updating my clients’ fan pages with news about our business, company profile, latest news about our clients and few promotional offers from my end. I also made sure that every update I posted was worthy enough to get good response from the fans. I kept a close eye on how frequently my updates were shared. It was a big deal for me to get a good response from the fans. It gave me an idea about what type of updates should be posted on these social media sites.

Five months down the line, my client’s fan pages have become very popular; they were getting hundreds of likes on their updates and comments after every post. They were getting thousands of new followers every day. I was getting more clients as well with the help of these social media sites.

SEO (Search Engine Optimization)

I was not only using the social media marketing strategy, I also used seo to reach out to people who would not be visiting my website otherwise. We had received good response with our seo efforts too, we were able to rank very high on google with relevant keywords like “film production”, “music production” etc. We were also able to reach out to people in Europe and the US with our seo efforts. We got enquiries from people who would not have known about us without our seo efforts.


Social media marketing strategy is a great way to reach out to millions of people who may or may not visit your website otherwise. Seo is also very important for any business owner today, it helps you rank higher on search engines and attract more people to your website. These two strategies complement each other, if you do one you must do the other as well.

Course content