Lyssa Mynard

Lesson Details:

I: Introduction

This paper examines the connection between Seo (search engine optimization) and social media marketing. The focus of the paper is on the impact that social media has had on the internet marketing strategy, overall marketing strategy, and in turn, overall social media strategy. Social media marketing has enabled businesses to engage in more meaningful conversations with customers in order to increase their visibility in search engines. The paper will address the opportunities and challenges faced by companies when they are introduced to this new form of marketing, the role of social media in search engine optimization.

II: Body

A) Lyssa Mynard

Lyssa Mynard is the author of the book ‘SEO 2010: Search Engine Optimization’. She has worked for Google since 2007, where she works as a Senior Product Manager in charge of the Local & Maps products. Previously, she served as the COO of Yahoo!’s Americas operations. She holds an MBA from Stanford Graduate School of Business and an undergraduate degree in electrical engineering from the University of California at Berkeley.

B) Social Media Marketing Strategy

Social media is marketing via online social networks such as Facebook, Twitter, MySpace, LinkedIn, YouTube, Flickr, Google+, Reddit, Wikipedia, Instagram and many others. Social networking sites allow individuals to create profiles and connect with each other online. These websites use features such as user-generated content, microblogging or sharing posts/comments/pictures/videos on social networks, friends lists, music recommendations, bookmarks and email integration. The number of available services has increased dramatically since the turn of the century and it is difficult to list all of them here. The best known example of a social media website is Facebook which currently has over 1.4 billion active users every month.

C) Relationship between SEO & Social Media Marketing

Search engine optimization is a process that involves altering a website to improve its rank among other sites in search engine results. In other words, managers can optimize their site for search engine results by making adjustments to the site’s indexing settings and using keywords that are relevant to their business. In recent years, search engine optimization has been considered a process that should be applied to social media sites as well. This is because sites that visitors frequently share via social media sites tend to rank higher in search engines. Therefore, if a business wants to achieve high rankings on a particular site, it needs to consider how they can optimize their content for that site. For example, a travel agency may want to enhance its presence on TripAdvisor which is a social review site for travel destinations. To do so, they can either post positive reviews about their business or encourage their customers to do so by providing discounts or other incentives for those who do so. This way, potential customers can learn more about their business through this travel review website and possibly visit their business based on what others have said about it.