I.1. A brief explanation of seo and social media marketing strategy
Social media marketing is a form of Internet marketing that allows businesses to reach consumers through social media websites. The exact methods for achieving success in social media marketing are still being researched. Some companies have found that using a consistent theme or a “buzz” phrase as a marketing tactic for a specific product or service has a greater benefit than an actual advertisement. For example, if a person would search for the buzz phrase “green tea diet”, the person might be very receptive to an ad about a diet pill that will allow him or her to lose weight quickly. The person might not even need the diet pill, but may simply want to lose weight quickly and may be convinced that the product is the right choice. This is how companies can use social media websites to market their products or services.
A: Gray hat seo
However, one of the biggest problems with social media websites and marketing is that there is no set of standards for what constitutes an acceptable form of marketing. This means that the term gray hat seo refers to something that falls between black hat seo and white hat seo. A website could be categorized as gray hat seo if it uses some techniques, such as keyword stuffing, that are usually considered black hat seo, yet does not use any techniques that are considered white hat seo. While gray hat seo is not necessarily illegal, it is frowned upon by many people who follow Internet marketing and should be avoided by anyone trying to build a reputable online presence.