Should your show be daily, weekly or monthly?

Should your show be daily, weekly or monthly?

Lesson Details:
February 27, 2021

Video Transcription: Now let's talk about how often you should plan to release each episode this video is brought to you by Appy Pie’s Academy my sort of parameter like a rule of thumb is that you should do it as often on a regular basis as will permit you to create high enough quality at the fastest pace at which you can create high enough quality podcast right so and also not take you away from your other business right you have to have certain amount of allocated resources meaning time to it right time and money and within that time and money each month each day or week you have to produce that content right so if you can produce like really bad quality shows but every day but better quality like much better but just once a week right so you have five times more time to devote to the editing another page and all that stuff and just you know just making it better finding better guests all that kind of stuff then maybe once a week is better but of course the more shows you have meaning every day the more chance of discovery that you have okay so if you have a show every day you can do this yo for that show every day and you can try to rank for different keywords and really hit it with volume but the problem with hitting it would volume if it's volume only that when people see it they're gonna come across of it but when they see it they're gonna be like ah man whatever like the quality kind of sucks right the quality just won't be there people won't be into it you know it would be a big you there will be a much bigger drop-off in people they won't build that trust where like they see a quality show they'll be like wow this company must produce quality products if they see a low quality show I'll be like oh this company produces low quality products and you want them to think better on you so really what happens is try to find that middle ground where you can create a good quality show on a regular basis with enough shows right that's the best way to go about it you can experiment because in the beginning you might be like a new show and everything is okay because nobody really cares what you do the mistakes you make but you gotta experiment to find that sweet spot for you to where you can you know get people to love your show who discover it or get enough discovery happening right so that's kind of the barometer there that for whatever your situation is that's how to think about like should you be a daily show on or not I know in the podcast world there is a trend of having daily shows because more content means higher ranking in iTunes and of course that's where all your downloads are gonna come from right but if you have a show every day let's say five days a week show that's like a lot of time that you're gonna so so then that that means you're really putting the podcast as your foremost marketing strategy right because you really won't have time for too much else so it's something to really weigh in your mind kind of during the planning phase of like what really can you do realistically and by the way even though you may not get the downloads or the exposure if you do just a weekly show instead of a daily show if your quality is good enough you will make up for the lack of exposure you will make up for it for it in more social sharing more people sticking around the conversion rate for people to just finding it to being regular viewers or listeners that will be higher and there'll be a higher rate of social sharing that they're gonna share it on social media and things book and all that so you'll have higher quality people there if you are able to provide really really really good quality in production quality and the content quality of your show  

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