How to make your business an attractive story

How to make your business an attractive story

Lesson Details:
February 27, 2021

Video Transcription: In this video what i'd like to do is work with you and work through a story so for example let's say let's pick the business that has like least glamour or i don't want to offend anyone but let's say you're a plumber this video is brought to you by Appy Pie’s Academy and you might think to yourself well as a regular plumber how can i stand out and how can i get attention so what i have for you is 18 ways for you to stand out and i'm going to show them to you in a second what i would like for you to do is whatever your business is maybe you're a gardener maybe you have a mobile app something try to add as many ways as you can differentiate stand out catch attention as possible and i'm going to count to three seconds and in this three seconds pause the video because what i'm going to do is i'm going to pause i'm going to paste the 18 different ways that a plumber can stand out and after that i'll basically be giving you a lot of the answers for how to dress up your business but i would like to have you try it first to get practice because you really practice it's better to learn by doing so try to do this for your business now and then pause the video i'm going to give you one two three and i'm going to paste the answers here you go and i'll walk you through the answers how does a plumber stand out okay so this took me about 10 to 15 minutes to prepare and i just sat down and i thought to myself how does a plumber stand out and let's go over these let's say you're a plumber for the stars celebrity plumber okay there's even a tv show like real estate for the stars or something so it's a common thing that people do plumbing savior or diy educator what i mean by that is like let's say somebody has their bathroom broken or toilet stuck or totally you they go to youtube they find you or they find some tutorial of yours and you save them and they don't have to hire a plumber you can save them they can do the on their own diy means do it yourself and so you're kind of like known as like you help people solve the toughest things or what if you glamorize the plumbing world by donating to like blue collar job education that's actually a really common theme among the blue collar industry uh what if you're like the instagram plumber right uh messiest plums plums it would be like a funny account so you would stand out another funny maybe you have shittier clients right punch shitty shittier so it would be client shittier than the job and so you kind of would like have an instagram or facebook or youtube where you like make talk about your clients.

It's maybe some of these take a little bit of guts because you don't want to piss off your clients because they're going to give you bad reviews so some of these you don't have to do these are just examples but the real example here is the sheer variety of things you can do and you really only have to pick one of these and something cool and funny right dating life of a plumber so you can maybe document your dating life maybe you create a plumbing school maybe you have like local plumbing workshops so that you teach people how to fix the messy jobs or how to save water or how to do something like environmental with the plumbing or anything you hold workshops and if you have cool workshops regularly you'll get attention in the media from local to maybe local newspaper maybe local magazines local blogs local websites so you can get publicity that way then you can teach people how to buy the best plumbing equipment for their homes and you can do this on youtube you can do this with tutorials just like you could do this on you know with workshops in person or you can do like a feel-good story right some like gangster turned plumber or whatever you used to be maybe homeless person turned plumber i don't want to insult anyone but you see basically like somebody who had a difficult life then they turn plumber and they're able to have a normal middle-class life it's a feel-good story and you lead with that feel-good story and people buy into that they're like oh yeah and they want to support you and people want to talk about you as a great example so of course when people want to talk about you that's opportunity for publicity maybe you create some kind of mobile app like some new technology makes all things more cool in my case i created mobile apps for business planning business planning is like a really old concept but the mobile apps are planning was like shiny and new and that got me a lot of attention actually maybe you're a vlogging plumber so maybe like you go and you film yourself on your cell phone and post it to youtube so you kind of show people your jobs and walk people through your day and people can kind of watch you regularly like people are into this sort of thing there's a lot of vlogging channels out there on youtube maybe you're some kind of like a community give back plumber where you do something for the community or maybe you plum do plumbing with style and flare maybe you dress up in like fancy suits to go to the plumbing jobs and really when people when people your clients see you they're like wow like a regular plumber would dress in overalls but like you're like you know you've got like a fedora and a feather cap and a whole funny like fun kind of funky style and you make plumbing fun these are outlandish ideas but that's the whole point because you have to stand out and get attention have a compelling eye-catching story now maybe you're doing plumbing for kittens right or really any other charity so maybe you're plumbing to save kittens cool really fun feel-good story maybe you're a million-dollar plumber or you're documenting your journey on the road to a million dollars plumbing these there are 10 ways right or maybe you're like the political plumber whenever you do anything political half of the people who love you half of the people will hate you so you can it's controversial and you can use that controversy be gets attention a lot of discussion a lot of engagement totally usable or if you're a hot plumber this wouldn't be the case for me if i was a plumber but let's say you are a hot plumber flaunted so those are 18 things you can do and you see if i had sat down for a longer amount of time i would have come up with 10 more 20 more 30 more but in 15 minutes i got a lot of different ideas and this is random now you know your business really well you know your abilities really well you know your aptitudes so with you with all those things in mind please add these for your business whatever your business might be and if you want to post it in the course comments so that i can take a look and you don't have to post all 18 or however many you make but post the one post your business and post whatever however it is you're going to stand out and i'll give you feedback i'll see it i'll give you feedback on it maybe other students will see it give feedback on it and that'll be a fun way for you to get feedback to see how compelling your story might be

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