True cost of your marketing

Lesson Details:

Video Transcription: In this video let's talk about your true marketing costs how to count it's actually really hard because the real cost this video is brought to you by Appy Pie’s Academy.  it's not the money spent sure that's a huge part of the cost but sometimes a bigger cost is how long is it gonna take you to get clients if it takes you one month two months three months to start getting clients for your marketing strategies to begin to work that's the real cost and that usually the dollars spent pale in comparison for how much there is unearned and time wasted why does that happen to so many people well a couple of main reasons poorly chosen marketing strategies incorrect marketing strategies things that are maybe secondary or tertiary people don't know better so they pursue them first and when you're a first time marketer it is a really hard thing to actually actually accurately choose the right marketing strategy and even if you choose it the second problem that's very common is poorly executed strategies what what you really gotta do is execute really well and consistently and over a long term if marketing is not about trying something once and twice failing then trying something else and something else isn't saying okay nothing works because most things don't work in the beginning it's that relentless effort that makes mediocre results or no results turn into better results so these two ingredients are almost always missing and they both have to be present even if you choose a good strategy if you don't execute it well you're just gonna think oh it doesn't work but it in fact it does work so what's the solution there are plenty of solutions but if you are starting out it's really hard to tell what is the actual right strategy so I would recommend to get coaching and advice from experts and actually multiple experts and actual true experts because today there are so many people that say I'm expert but they really don't know better.

They're everywhere everyone is an expert these days so whatever business you're starting try to find somebody who succeeded in that type of business before and even so try to ask multiple such people because even experts can be mistaken sometimes things work for them that don't work for most people you don't know and people just tell you it's easy for them to tell you some advice and then you would go and spend through six months figuring out that it doesn't work so let me give you a tiny checklist of strategies that I used early on in my career that helped me to evaluate every potential single marketing strategies now I'm gonna work always but I actually found it to work often so these are four questions that I would always ask myself when I was evaluating a marketing strategy so the first one is how much time and money does it cost to pull this off is it expensive for the cost how much scale am I going to get meaning how many people am I going to reach is it worthwhile like if I'm gonna spend a lot of time and money I better reach a lot of people or they better be well targeted like exactly my target market who is ready to buy my products or services not some untargeted random group and of course do they convert into paying clients or do they just remain like website visitors who visit but don't convert into clients and basically do this for any marketing strategy that you are evaluating and they will start to make sense and if three out of four of these are a yes or four out of four of these are a yes it probably you might have a sense like oh this might be a good candidate for a good marketing strategy but if like two out of four are a yes or one out of four is a yes then that's probably a yellow flag that's like probably this is not good of course there are other variables for example I can tell you to go make a youtube video some people make a YouTube video it gets five views other people make a youtube video on the same topic he gets five million views so it partially depends on your execution again but if you assume above average execution because that's what's required in fact high above average execution usually then you can go through these and evaluate every marketing strategy with relative accuracy.