This article will discuss affiliate marketing, a marketing strategy that relies heavily on collaboration between an online retailer and a third party. The article will explore how this method of marketing works and why it’s important for business owners to consider utilizing affiliate marketing as a way to generate revenue from their websites.
A: Youtube Marketing Section Introduction
In today’s digital world, everyone has the ability to be a content creator. In fact, based on research from media measurement company comScore, it’s predicted that by 2020, 75% of all consumer activity will be done via a mobile device. With so many people consuming content online – which means there’s a huge potential for bloggers and businesses looking to gain exposure – it’s no wonder so many brands have decided to start blogging or create their own YouTube channels. In fact, according to a survey conducted by AdWeek, 94% of executives at the world’s largest brands have a presence on YouTube.
One of the most popular ways to promote a brand on YouTube is through the use of product placement. In fact, according to TubeMogul, product placements are on the rise with over 300 million views on YouTube in 2016 alone. Although some companies may be wary about placing their products on YouTube, doing so can actually help them reach an even larger audience that they normally wouldn’t be able to reach on their own. However, some brands prefer not to place their products directly on YouTube videos because the relationship between the creator and the brand is hidden; instead, they prefer to encourage their fans to make their own videos using their products and then linking out to those videos.
B: Amazon Associates Program Introduction
Amazon Associates is an affiliate program created by Amazon.com that allows smaller businesses to earn commissions by referring customers to Amazon.com. While Amazon itself is often associated with eCommerce, Amazon Associates allows independent sellers and creators to earn commissions by referring their audiences to Amazon.com. Amazon Associates takes care of all of the hard work for you, so you don’t have to worry about setting up your store or attaching your payment processor. It also takes care of everything else related to selling items on Amazon so you can focus on simply earning commissions by referring your audience to Amazon.com.
C: Google Affiliate Network Introduction
The Google Affiliate Network is Google’s answer to Amazon Associates, but unlike Amazon Associates, it only works with traffic sent by Google AdWords campaigns. One of the reasons why Google created its own affiliate network is because Amazon was suing affiliates for making purchases through Amazon on pages that were sponsored by Amazon Associates. Amazon argued that these affiliates were stealing its customers, but Google pointed out that Amazon was getting paid for every purchase made via Amazon Associates. Ultimately, Amazon changed its rules regarding Amazon Associates programs in order to make it easier for Amazon Associates users to earn revenue from Amazon purchases. Despite this change, however, Google still felt the need to create its own affiliate network since it wasn’t comfortable sending its customers to Amazon.com where they could purchase items that would negatively impact its own profits.
Affiliate marketing is an excellent way for smaller businesses looking to monetize their websites without having to worry about building their own eCommerce store or hiring web developers to build an app or platform for them. If you’re interested in learning more about affiliate marketing or setting up your own affiliate program, contact Cheeky Monkey Media today!