Setting up your Google Ads (formerly AdWords) retargeting tag code

Setting up your Google Ads (formerly AdWords) retargeting tag code

Lesson Details:
July 30, 2020

I: Introduction

A: Make money with affiliate marketing

B: Web-sites and blogs

C: Writing and reviewing

II: Body

A: Setting up your google ads (formerly adwords) retargeting tag code

Setting up your Google ads (formerly adwords) retargeting tag code is a crucial step in the process of making money with affiliate marketing.

What is the Google Ads Retargeting Tag?

The Google Ads Retargeting Tag is a small piece of code that you insert into the header of every page on your website. It’s also referred to as “the pixel”. The pixel is a part of the Google AdWords system, and it helps you to retarget users who have visited your site. Of course, you can also target ads to visitors who haven’t been on your site yet. But we’ll go over this later in the article. For now we’re going to focus on retargeting visitors who have already seen your site or blog. This process is called remarketing, and it makes it possible for you to target only people who have already shown some interest in your content.

How does it work?

Basically, when someone visits one of your web pages, a cookie gets set on their computer. If they visit google and click on an ad with the Google AR retargeting tag enabled, the cookie will get read by google and you will see their name and other information in your ad account. That way you can easily see what ads to use to target these visitors. You can then set your ad copy to speak directly to them. So how do you set up the Google AR retargeting tag? There are two ways. One is with a WordPress plugin, and the other with an html tag in the header section of your site’s code. I prefer the html approach, because it’s a little more professional looking and it doesn’t require a plugin. But either way will work. Let’s go over the steps for both approaches below, and then we’ll talk about some additional tools that can help you make more money from this strategy.

Setting up the Google Ads Retargeting Tag on a WordPress Site

There are a few different options here, but my favorite is a free plugin called Easy Ats Retargeting by Ats Group . This plugin has been around for a while, and it works great. It integrates seamlessly with your Google ads account of course, which is a plus. But it does a lot more than just add the pixel to your site. Here are some of its features: Set up A/B testing of various ad types to see which ones get you the best ROI. See detailed reports on how many visits you got from each ad type, total conversions, total revenue, average cost per conversion, etc. Instantly get a report showing all your store visits from people who have been on your site before. It shows you what they did when they were on your site last time too! It also shows you exactly how much you made from that particular visit in ad revenue. You can even export that info in an excel file in case you want to update your wordpress site stats or something like that too. It has some advanced features for split testing different ad types (which I don’t really recommend doing since there are better alternatives). And finally, it helps you to find “high-quality traffic” which is probably not something you want if you’re looking to make money with affiliate marketing. But if you’re looking for SEO traffic instead (i.e., if you’re selling stuff like Clickbank products), then this might be useful for you. All in all it’s a great plugin that adds value to your site in many ways beyond adding just the pixel. You can download it here for free if you want. Now let’s look at setting up the pixel using html code in your site’s header section instead of using a plugin like Easy Ats Retargeting. Here are the steps for doing so: Go to your Google AdWords dashboard and click on “Account Setup” Click on the button labeled “Create new account…” under the header section Click on “Google Ads Merchant Center Account” Click on “Get Started” Click on “Enable My Account” Click on “Sign Up” Click on “AdWords Express” Click on “Continue with AdWords Express” Click on “No thanks, I want to do this manually” Click on “Continue Anyway” Click on “I Agree To The Terms Of Service And Privacy Policy” Click on “Get Code” At this point, Google should give you an ad code snippet that should look something like this: [removed] var google_conversion_id = [YOUR-AD-CONVERSION-ID]; var google_conversion_label = [YOUR-AD-CONVERSION-LABEL]; var google_ad_channel = "ENTER-YOUR-GOOGLE-ADS-NAME"; var google_ad_width = 468; var google_ad_height = 60; var google_ad_format = "728x90_as"; [removed] Replace YOUR-AD-CONVERSION-ID with the conversion id from within your AdWords account, which you can find by clicking "Tools" at the top of your AdWords account and then clicking "Conversions". Replace YOUR-AD-CONVERSION-LABEL with the conversion label from within your AdWords account as well (it will be filled in automatically after you enter the conversion ID). Replace whatever string is in place of YOUR-GOOGLE-ADS-NAME with whatever is in place of YOUR-GOOGLE-ADS-NAME in the above code snippet (my example uses "Enter Your Ad Name"). Copy and paste this code snippet into each page that you want to track with AdWords retargeting ads. If you need more help setting up AdWords retargeting tracking code, then check out this guide . It walks you through everything step by step and provides screenshots of what everything looks like along the way. Ok, once you've added the pixel (either using Easy Ats Retargeting or using html code), updating your ads should be easy. Just go back to your Google Ads dashboard and click "Ads" at the top of any page. Then click "Campaigns" and select the campaign that has the same name as your WordPress blog (i.e., if your blog is called "exampleblog", then select that campaign). Then click "Edit" and then click "Settings". Finally click on "Remarketing" and follow the steps below: In this first box, select "Visitors to my Website" as your goal type. In this second box, select "All Visitors" as the audience type. In this third box choose either "Website Traffic Only" or "All Traffic" as your targeting method depending on whether or not you want to include first time visitors. In this fourth box select either "DoubleClick Search Network" or "DoubleClick Display Network" as your network type depending on whether or not you want to include search traffic or display traffic respectively. Finally, in this fifth box select "Cookie Duration" according to how long you want to keep these cookies on people's computers (you can choose between 30 days or 90 days). Once all those boxes are filled out, feel free to click "Save". Now let's move onto some additional ways you can make money from AdSense using affiliate marketing strategies... There are several things you can do right after setting up AdWords retargeting that will help boost your ROI from this strategy even further.. First off, consider adding a special offer that only converts if someone comes from Google ads retargeting to your landing page . For example, maybe there's a product that helps them fix a problem they're having with their site. Or maybe there's just something else that would be relevant to them based on their browsing history with Google ads retargeting . Whatever it is, try to tailor it specifically for people who come from these ads so that they'll likely convert at a higher rate than regular visitors too (just don't go overboard). Second, try setting up remarketing audiences for different types of visitors . For example maybe there's something specific about people who come from search engine ads compared to people who come from display network ads . Maybe people who come from search engine ads tend to convert at a much higher rate than people who come form display ads . Or

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