Setting the title and description meta tags for your on-page SEO

Setting the title and description meta tags for your on-page SEO

Lesson Details:
July 30, 2020

I: Introduction

A: Make money with affiliate marketing

Affiliate Marketing is a form of online marketing in which you promote other people’s products or services and receive a commission for sales that you drive. The term Affiliate Marketing was first used by, Inc. in 1996 to describe its practice of paying commissions to its affiliates, subject to ethical guidelines. ClickBank, the largest affiliate network, was founded in 1998. Google Affiliate Network followed in 2003.

II: Body

A: Setting the title and description meta tags for your on-page seo

Working with an SEO agency can be costly, so it is important that you do what you can to optimize your website without hiring them. Here are some SEO tasks that you could do yourself to improve your website’s performance. One task is to optimize your website’s title and meta tags. Meta descriptions are short blurbs about your website that will show up in search engine results. They are important because they give searchers a brief idea about what your site is about. The title tag is also very important because it is the text that shows up at the top of the browser whenever someone searches for something related to your website. Having a relevant title that contains relevant keywords will help searchers find your website when they perform relevant searches. Here are some tips for optimizing these two tags:

1) Always make sure that your meta descriptions are relevant to what you are trying to say about your website. This is because Google uses them as a ranking factor for search engine results pages (SERP). If the meta description isn’t relevant to what you are trying to convey about your website, then it may cause you to lose some rankings. In addition, if the meta description doesn’t have any of your target keywords, then it probably won’t help your rankings either.

2) Keep your title tag as short as possible while still being descriptive. It is recommended that your title tag be between 60 and 70 characters long. You should try to include a few of your target keywords into the title tag as well. However, don’t stuff your title tag with keywords just for the sake of doing so. This will just look spammy and will likely get you penalized by the search engines. In addition, make sure that your title tag is not too long because it will make it harder to read on a search engine result page. For example, if you have a title tag that says “Best Blog About Affiliate Marketing” but this is too long for a search engine result page, then start thinking of a more concise title that has the same meaning as the original title tag. You should always try to edit your titles and descriptions to ensure that they are as short as possible while still conveying the same message as before.

3) Keep your meta descriptions out of the fold – The fold is where all of the visible content of a webpage can be seen without needing to scroll down the page. Google recommends keeping your meta descriptions below the fold so that those who visit your website will be able to see what they need to know without having to scroll down the page. If you have a lot of text in your description and you place it above the fold, then it might be cut off and only part of the description will be seen by those visiting your site. When deciding on where to place your description, just remember that you want it to be seen by as many people as possible and avoid cutting it off with the fold.

4) Avoid stuffing – Stuffing is an SEO technique whereby webmasters attempt to control search engine rankings by placing keywords repeatedly on their websites but without adding any real value to their sites. Stuffing is considered spammy and will likely get you penalized by Google or other search engines. Therefore, avoid stuffing and use the most natural language possible when writing your description and title tags. Don’t use words like “best” and “top” because these terms often sound unnatural and people don’t usually talk like that when describing their websites – even if they think their website is amazing! Instead, try to focus on providing value and avoiding over-optimization techniques such as keyword stuffing.

5) Don’t include punctuation – Search engines ignore punctuation when looking at keywords in meta descriptions and title tags so don’t include any periods or commas within these tags even if they help break up large blocks of text. Punctuation may also confuse the search engines and could cause them to categorize your site in unexpected ways. So, avoid using periods and commas in these tags whenever possible because it helps avoid confusion and potential misplacement within SERPs.

6) Use common phrasing – Be sure to use common phrasing when talking about your website in these tags such as “What I Can Teach You About…” instead of “What I Can Teach You About [Website Name].” This helps make things easier to read when someone visits your site in Google or another search engine results page (SERP). Another reason why you should avoid using phrases like “[Website Name]” in your description is because many people don’t yet know what [Website Name] is or what it does; however, if someone searches for [Website Name], then they generally already know that it exists and could probably benefit from visiting it. In addition, keep the descriptions fresh so that you avoid getting duplicate content penalties from Google or other search engines. Even if there isn’t any new information about your website online, you can always add fresh topics or links within this space so long as you do not use any duplicate content from other pages on your website or from other websites altogether. Just remember that you want to provide useful information that makes a visitor want to click through to read more about how [Website Name] could benefit them.

7) Use sentence fragments – Search engines have been known to index sentences within meta descriptions and title tags individually which means that if one sentence includes a target keyword but another sentence does not, then this could cause Google or other search engines to find only the sentence containing this keyword and ignore other sentences on the page which may contain additional keywords for this particular topic. To avoid this issue, make sure that every sentence within both title tags and meta descriptions includes one or more target keywords for each page on your website. This way, every sentence will be found by a search engine and properly indexed without causing any problems with how search results are displayed within SERPs. Also, consider using sentence fragments rather than complete sentences because this helps increase readability when someone visits your site in SERPs. This way, people can easily scan through the page and find the exact pieces of information that they need without having to read through long pieces of text which can be difficult when searching for information online.

III: Conclusion

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