Video Transcription: In this video, I wanna introduce the concept of scarcity which is a very common sales tactic
that is used to boost sales a lot this video is brought to you by Appy Pie
Academy and the premise of it is that you create often a false sense of
scarcity in a sense a feeling in the customer that time is running out or
there's like a limited supply and they need to hurry up and buy what they are
shopping for otherwise something will happen and some people think it's a
dishonest sales method because of course there's a tiny bit of dishonesty in
there I agree for example if you have only like for example when a car
dealerships say we only have like one car in the stock hurry up soon and if we sell
it we'll run out of course they have more cars in stock most likely but they
tell you that they have one left or like one of this price or something like
that so that you would come in quickly and it's not just car salesmen who do
this it's actually almost entirely everywhere you see big companies do this all
the time they say things while supplies last say lambs tomorrow this pride the price goes up after first after a certain date after the sale ends only certain the number left in stock only two seats left on a plane you might have seen a lot
of these everywhere you shop you get these messages you may have ignored it but
it's everywhere and all the companies do it if this tactic is not for you you don't
have to do it because being honest in sales is a value of itself and me totally
commend that actually but at the same time if you are doing sales this is one
of the tools in your tool belt so at least you have to learn it usually it is time
based or supply based time is running out typically say I was running out or
like when you have like a weekend sale or how they sale well people know they
need to get it at that time or its supply based a lot of times like only two
left and stock only you know or only a certain amount of left or I see a lot of
business coaches say I only have room for one more client and then I'm booked so
of course, people want to jump on that to unity but probably they have more room for
clients you know and then after that, you want to follow that up with a call to
action coming to the store now or order soon or buy now or take advantage of
the slow price now and this is something you can apply to your business starting
today and it does boost sales whatever you think of the morality and ethics of
this it does boost sales and here I am on an Amazon page and what I see is
sometimes labels like this you see on the right side limited-time deal where
they want to get you to hurry up there's a limited sale right and sometimes I
see things like if there is a low inventory or something I see limited
inventory so companies use this all the time and so it's not bad if you use it
too at the end of the day and if you have honestly natural scarcity situations
like you can only serve a certain number of people then, of course, you should
use that because then it's honest and it's fully ethical.
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