Cold Vs Warm Traffic From Ads And Strategies To Warm Up The Traffic

Cold Vs Warm Traffic From Ads And Strategies To Warm Up The Traffic

Lesson Details:
July 30, 2020

I: Introduction

A: Make money with affiliate marketing

Affiliate marketing is a business model where we get paid by promoting and selling other peoples’ products. It has been around for many years and can still be considered as one of the most profitable and effective ways to make money online.

You see, affiliate marketing is something that everybody can do. No matter what your niche is or what kind of audience you target, there is always an affiliate program that you can join and promote with. The flexibility of this business model allows us to generate cash passively as long as we keep promoting the products as instructed.

II: Body

A: Cold vs. warm traffic from ads and strategies to warm up the traffic

Cold traffic, also known as “direct traffic”, refers to the traffic that comes from sources such as Google AdWords, Bing Ads, Facebook Ads, or any other paid advertising platforms. This is a type of traffic that usually gives you little profit because it requires a higher budget to bring visitors from these search engines. Cold traffic can be considered as an entry point to warm up the leads and transform them into paying customers. In fact, many affiliates spend a large portion of their budget creating content that can attract potential customers from cold traffic using ads.

Warm traffic on the other hand is generated from your own audience, your blog subscribers, your email list, your social media following, or any other source that helps you create a community around your brand or product. Warm traffic doesn’t require a high budget to bring in new customers, which makes this traffic more valuable than cold traffic. This is why affiliate marketers should focus on growing their community first before spending money on advertisement.

In addition, warm traffic is more loyal and trustworthy compared to cold traffic. For example, if a customer buys a product from an affiliate after clicking on an ad then that customer may not even remember where he/she came across that product or who recommended it to them. However if that customer finds out about the product through an article published by the affiliate himself/herself, then they are more likely to trust the affiliate and try out his/her product. Therefore, affiliates should put more effort into building their own audience rather than focusing all their attention on buying ads to bring in new customers.

III: Conclusion

The main reason why affiliate marketing remains to be profitable even after so many years is because of its ability to quickly scale up businesses without requiring much investment. Even small businesses can reach millions of people just by utilizing the power of the internet and creating their own community. You don’t need employees or big office buildings. All you need is just good knowledge about marketing and patience to see the results come in over time.

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